E-commerce economics:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2011
|
| Edition: | 2. ed. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022493270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | XXI, 469 S. graph. Darst. |
| ISBN: | 9780415778978 9780415778985 |
Staff View
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Record in the Search Index
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| adam_text | Titel: E-commerce economics
Autor: VanHoose, David D.
Jahr: 2011
Contents
List of illustrations xi
Preface to the second edition xv
UNIT I
ELECTRONIC COMMERCE-MARKETS AND PRICES 1
1 FOUNDATIONS OF ELECTRONIC COMMERCE 3
Fundamental issues 3
Objectives of this book and how they relate to you 4
What is electronic commerce? 6
How it works-the evolving infrastructure of e-commerce 10
Who is online, and where are they? 19
Just how important is electronic commerce? 22
Chapter summary 27
Questions and problems 28
Online application 29
Selected references and further reading 30
2 APPLYING BASIC ECONOMIC PRINCIPLES TO ELECTRONIC
COMMERCE 31
Fundamental issues 31
Production and costs for an Internet seller 32
The electronic marketplace: a competitive paradise? 37
In search of scale and scope economies on the net 45
Playing monopoly, or trying-first movers as dominant firms 49
Chapter summary 57
Questions and problems 58
Online application 59
Selected references and further reading 60
3 IMPERFECT COMPETITION, VIRTUAL PRODUCTS, AND
NETWORK INDUSTRIES 61
Fundamental issues 61
E-commerce with imperfect competition-oligopoly and
monopolistic competition on the Web 62
The economics of virtual products 69
Network externalities 74
Network industries and electronic commerce 79
Chapter summary 88
Questions and problems 89
Online application 92
Selected references and further reading 92
4 BUSINESS STRATEGIES AND CONDUCT IN THE ELECTRONIC
MARKETPLACE 94
Fundamental issues 94
Price discrimination-some basics 95
Other methods of price discrimination 103
Strategic pricing in e-commerce 106
Vertical integration and vertical restraints on and off the Web 111
Chapter summary 119
Questions and problems 120
Online application 121
Selected references and further reading 122
UNIT II
INFORMATION, ADVERTISING, AND INNOVATION IN
THE ELECTRONIC MARKETPLACE 123
5 SEARCHING FOR INFORMATION IN ELECTRONIC MARKETS 125
Fundamental issues 125
Imperfect information about product quality 126
Quality signaling and product information 131
Consumer decision-making with incomplete information about
quality and prices 137
Price comparisons and market efficiency 144
Chapter summary 151
Questions and problems 152
Online application 153
Selected references and further reading 154
6 E-COMMERCE INTERMEDIARIES AND TWO-SIDED MARKETS 155
Fundamental issues 155
E-commerce intermediaries 156
Two-sided markets 159
Platforms and two-sided pricing structures 164
Network externalities and two-sided pricing strategies 168
Competing platforms and multihoming 176
Chapter summary 180
Questions and problems 181
Online application 182
Selected references and further reading 182
7 INTERNET ADVERTISING 184
Fundamental issues 184
E-commerce as a marketing revolution 185
Marketing search, experience, and credence goods on the Web 193
Can Internet sellers do too much advertising? 201
Some legal limits-but do they have intended effects? 205
Chapter summary 211
Questions and problems 212
Online application 214
Selected references and further reading 215
8 INNOVATION, INTELLECTUAL PROPERTY RIGHTS, AND
THE INTERNET 216
Fundamental issues 216
Invention and innovation 217
Firm size, market structure, and innovation 220
Intellectual property, patents, and e-commerce processes 223
Copyrights, trademarks, and digital products 230
Chapter summary 241
Questions and problems 243
Online application 244
Selected references and further reading 245
UNIT III
POLICY IMPLICATIONS OF ELECTRONIC COMMERCE 247
9 PUBLIC POLICY ISSUES IN ELECTRONIC MARKETS 249
Fundamental issues 249
The economics of consumer protection in electronic commerce 250
Privacy and electronic commerce 255
Market power and antitrust policy in the electronic marketplace 259
Current issues in e-commerce antitrust enforcement 267
Protecting e-commerce security-Web crime and cybercops 274
Chapter summary 277
Questions and problems 278
Online application 280
Selected references and further reading 280
10 INTERNET REGULATION AND NET NEUTRALITY 283
Fundamental issues 283
The digital revolution meets social and economic regulation 284
Theories of industry regulation 286
Digital technology confronts telecommunications regulation 291
Regulating the Internet: Net neutrality 295
Who would net neutrality protect? 304
Chapter summary 310
Questions and problems 311
Online application 313
Selected references and further reading 314
11 THE PUBLIC SECTOR AND THE ELECTRONIC MARKETPLACE 316
Fundamental issues 316
The great tax debate 317
Can governments get by without taxing e-commerce? 320
Who bears an e-commerce tax burden? 328
Can e-commerce get by if it is taxed? 332
Electronic commerce: a public good? 335
Online communities, free riding, and congestion 340
Chapter summary 343
Questions and problems 345
Online application 346
Selected references and further reading 347
UNIT IV
INTERNET TRADE, ELECTRONIC MONEY AND BANKING,
AND THE ECONOMY 349
12 ELECTRONIC COMMERCE AND THE WORLD TRADING SYSTEM 351
Fundamental issues 351
Absolute advantage and international trade 352
Comparative advantage, international trade, and electronic commerce 360
Intra-industry trade and the globalization of electronic commerce 369
Regulating international trade in the electronic marketplace 373
Chapter summary 378
Questions and problems 379
Online application 380
Selected references and further reading 381
13 THE ECONOMICS OF ONLINE BANKING AND FINANCE 382
Fundamental issues 382
Automated securities trading 383
Web trading of foreign exchange and derivative securities 390
Financial regulation and Internet trading 393
Online banking 395
Can Internet banks go it alone? 398
Regulating online banking 400
Chapter summary 406
Questions and problems 408
Online application 409
Selected references and further reading 409
14 DIGITAL MONEY AND AGGREGATE ECONOMIC ACTIVITY 411
Fundamental issues 411
Digital money 412
Monetary policy with bank-issued digital money 424
Electronic commerce, economic activity, and inflation 433
Chapter summary 442
Questions and problems 443
Online application 444
Selected references and further reading 445
Glossary 446
Index 460
|
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| id | DE-604.BV037339536 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:14:56Z |
| institution | BVB |
| isbn | 9780415778978 9780415778985 |
| language | English |
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| physical | XXI, 469 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Routledge |
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| spellingShingle | VanHoose, David D. 1957- E-commerce economics Wirtschaft (DE-588)4066399-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4066399-1 (DE-588)4592128-3 |
| title | E-commerce economics |
| title_auth | E-commerce economics |
| title_exact_search | E-commerce economics |
| title_full | E-commerce economics David D. VanHoose |
| title_fullStr | E-commerce economics David D. VanHoose |
| title_full_unstemmed | E-commerce economics David D. VanHoose |
| title_short | E-commerce economics |
| title_sort | e commerce economics |
| topic | Wirtschaft (DE-588)4066399-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Wirtschaft Electronic Commerce |
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