Enchantment: the art of changing hearts, minds, and actions
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Portfolio/Penguin
2011
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021197149&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Incl. bibliogr. references and index |
| Umfang: | XXIII, 211 S. Ill. |
| ISBN: | 9781591843795 |
Internformat
MARC
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| 100 | 1 | |a Kawasaki, Guy |d 1954- |e Verfasser |0 (DE-588)12116280X |4 aut | |
| 245 | 1 | 0 | |a Enchantment |b the art of changing hearts, minds, and actions |c Guy Kawasaki |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York |b Portfolio/Penguin |c 2011 | |
| 300 | |a XXIII, 211 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Persuasion (Psychology) in organizations | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 4 | |a Influence (Psychology) | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Management |x Psychological aspects | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021197149 | |
Datensatz im Suchindex
| _version_ | 1819304024872058880 |
|---|---|
| adam_text | Contents
Buying books would be a good thing if one could
also buy the time to read them in; but as a rule the
purchase of books is mistaken for the appropriation
of their contents.
—Arthur Schopenhauer
introduction
My Story
Our Journey
Let s Get Started
Chapter
1:
Why Enchantment?
What Is Enchantment?
When is Enchantment Necessary?
What Are People Thinking?
Where Should You Draw the Line?
Examples and How to Use This Book
Personal Stories
My Personal Story, by Eric Dawson
XVII
xvii
XX
xxii
xii Contents
Chapter
2:
How to Achieve Likability
9
D
Make Crow s-Feet
9
D
Dress for a Tie
11
D
Perfect Your Handshake
12
D
Use the Right Words
13
D
Accept Others
14
D
Get Close IS
D
Don t Impose Your Values
17
D
Pursue and Project Your Passions l?
D
Find Shared Passions
20
Π
Create Win-Win Situations
21
D
Swear
21
D
Default to Yes
24
My Personal Story, by Fran Shea
25
Chapter
3:
How to Achieve Trustworthiness
2?
D
Trust Others
27
О
Be
a
Mensch 28
D
Disclose Your Interests
30
О
Give for Intrinsic Reasons
31
О
Gain Knowledge and Competence
31
Q
Show Up
33
D
Bake a Bigger Pie
33
D
Enchant People on Their Own Terms
34
О
Position Yourself
35
D
Be a Hero
36
My Personal Story, by Tony Morgan
37
Chapter
4:
How to Prepare
39
Q
Do Something Great
39
D
Conduct a Premortem
42
Contents
xiii
D
Set Yourself Up for Success
43
О
Make It Short, Simple, and Swallowable
45
D
Remove the Fences
47
D
Provide a Default Option
49
Π
Establish Coals
50
О
Create a Checklist
51
My Personal Story, by Mike Stevens
53
Chapter
5:
How to Launch
ss
Q
Tell
a Story ss
О
Immerse People
57
D
Promote Trial
60
О
Prime the Pump
6*
Ö
Plant Many Seeds
61
D
Ask People What They re Going to Do
63
О
Reduce the Number of Choices
64
α
Increase the Number of Choices &5
D
Illustrate the Salient Point
66
Ü
Present the Big, Then the Small Choice
66
Q
Get Your First Follower
68
My Personal Story, by Matt
Maurer 68
Chapter
6:
How to Overcome Resistance ?o
D
Why People Are Reluctant 70
□
Provide Social Proof 72
О
Create the Perception of Ubiquity
?*
D
Create the Perception of Scarcity 7S
Q
Show People Your Magic 17
О
Find One Example 78
Ü
Find a Way to Agree 81
Ü
Find a Bright Spot 83
□
Assign a Label 84
xiv Contents
Π
Use a Data Set to Change a Mind-Set
85
D
Incur a Debt
87
D
Enchant All the influence«
88
D
Frame Thy Competition
91
D
Control the
Haptic
Sensations
92
О
Remember Charlie
93
My Personal Story, by Richard Fawal
93
Chapter
7:
How to Make Enchantment Endure
95
D
Strive for Internalization
96
О
Separate the Believers
97
D
Push Implementation Down
98
О
Use Intrinsic Methods
99
D
Invoke Reciprocity
100
D
Catalyze Commitment and Consistency
103
D
Build an Ecosystem
104
Q
Diversify the Team
109
D
Promote Spreadability
110
My Personal Story, by Chris Anthony ill
Chapter
8:
How to Use Push Technology
112
D
Cenerai
Principles
113
D
Presentations
115
D
E-mail
123
D
Twitter
126
My Personal Story, by Garr Reynolds
133
Chapter
9:
How to Use
Putì
Technology
135
α
Web Sites and Blogs
135
O Facebook
339
Contents xv
ö Linkedln 142
D
YouTube 144
D
Think Japanese
148
My Personal Story, by Meryl K. Evans ISO
Chapter
10:
How to Enchant Your Employees
isi
D
Provide a MAP
151
О
Empower Them to Do the Right Thing
152
□
Judge Your Results and Others Intentions
153
0
Address Your Shortcomings First
154
D
Suck It Up
ISA
D
Don t Ask Employees to Do What You Wouldn t Do
156
0
Celebrate Success
157
□
Find a Devil s Advocate
158
О
Listen to Brother Bob
159
D
Tell Them You Want Them
161
D
How to Enchant Volunteers
161
My Personal Story, by
Milene
Laube
Dutra
163
Chapter
11:
How to Enchant Your Boss
ies
Π
Make Your Boss Look Good
165
D
Drop Everything and Do What Your Boss Asks
166
D Underpromise,
Overdeliver 167
□
Prototype Your Work 16?
О
Show and Broadcast Progress 16S
Q
Form Friendships
lèS
Q Ask
for Mentoring
«0
D
Deliver Bad News Early 170
My Personal Story, by David
Stockwell
l i
xvi Contents
Chapter
12:
How to Resist Enchantment
173
О
Avoid Tempting Situations
173
□
Look Far into the Future
174
D
Know Your Limitations
175
D
Beware of
Pseudo
Salience, Data, and Experts
175
□
Don t Fall for the Example of One
177
D
Defy the Crowd
178
□
Track Previous Decisions
179
D
Let Yourself Be Enchanted in Small Ways ISO
О
Create a Checklist
181
My Personal Story, by
Tibor
Kruška
182
Conclusion
183
My Personal Story, by Kathy Parsanko
184
Selected Bibliography
ш
Index
193
Coverphon 205
Colophon
¿із
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV037284424 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:48:24Z |
| institution | BVB |
| isbn | 9781591843795 |
| language | English |
| lccn | 2010046009 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021197149 |
| oclc_num | 711864084 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-521 DE-945 |
| owner_facet | DE-355 DE-BY-UBR DE-521 DE-945 |
| physical | XXIII, 211 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Portfolio/Penguin |
| record_format | marc |
| spellingShingle | Kawasaki, Guy 1954- Enchantment the art of changing hearts, minds, and actions Psychologie Persuasion (Psychology) in organizations Persuasion (Psychology) Influence (Psychology) Marketing Psychological aspects Management Psychological aspects Werbesprache (DE-588)4065535-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4120697-6 |
| title | Enchantment the art of changing hearts, minds, and actions |
| title_auth | Enchantment the art of changing hearts, minds, and actions |
| title_exact_search | Enchantment the art of changing hearts, minds, and actions |
| title_full | Enchantment the art of changing hearts, minds, and actions Guy Kawasaki |
| title_fullStr | Enchantment the art of changing hearts, minds, and actions Guy Kawasaki |
| title_full_unstemmed | Enchantment the art of changing hearts, minds, and actions Guy Kawasaki |
| title_short | Enchantment |
| title_sort | enchantment the art of changing hearts minds and actions |
| title_sub | the art of changing hearts, minds, and actions |
| topic | Psychologie Persuasion (Psychology) in organizations Persuasion (Psychology) Influence (Psychology) Marketing Psychological aspects Management Psychological aspects Werbesprache (DE-588)4065535-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Psychologie Persuasion (Psychology) in organizations Persuasion (Psychology) Influence (Psychology) Marketing Psychological aspects Management Psychological aspects Werbesprache Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021197149&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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