Verfügbarkeit: Marketing-Management | Technische Universität München

Marketing-Management: Strategien für wertschaffendes Handeln

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Bibliographische Detailangaben
Beteiligte Personen:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Bliemel, Friedhelm (VerfasserIn)
Format:	Buch
Sprache:	Deutsch Englisch
Veröffentlicht:	München [u.a.] Pearson Studium 2010
Ausgabe:	12., aktualisierte Aufl., [Nachdr.]
Schriftenreihe:	wi Wirtschaft
Schlagwörter:	Marktforschung Marketing CD-ROM Marktanalyse Management Marketingmanagement Marketing-Mix Einführung Lehrbuch Konferenzschrift
Umfang:	XXXIV, 1261 S. Ill., graph. Darst.
ISBN:	9783827372291

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Bliemel, Friedhelm
author_GND	(DE-588)121409600 (DE-588)132842920 (DE-588)120715503
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	12., aktualisierte Aufl., [Nachdr.]
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language	German English
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel 12., aktualisierte Aufl., [Nachdr.] München [u.a.] Pearson Studium 2010 XXXIV, 1261 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier wi Wirtschaft Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Bliemel, Friedhelm Verfasser (DE-588)120715503 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Bliemel, Friedhelm Marketing-Management Strategien für wertschaffendes Handeln Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4139307-7 (DE-588)4037624-2 (DE-588)4037278-9 (DE-588)4168907-0 (DE-588)4168908-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing-Management Strategien für wertschaffendes Handeln
title_alt	Marketing management
title_auth	Marketing-Management Strategien für wertschaffendes Handeln
title_exact_search	Marketing-Management Strategien für wertschaffendes Handeln
title_full	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_fullStr	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_full_unstemmed	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_short	Marketing-Management
title_sort	marketing management strategien fur wertschaffendes handeln
title_sub	Strategien für wertschaffendes Handeln
topic	Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd
topic_facet	Marktforschung Marketing CD-ROM Marktanalyse Management Marketingmanagement Marketing-Mix Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bliemelfriedhelm marketingmanagement AT kotlerphilip marketingmanagementstrategienfurwertschaffendeshandeln AT kellerkevinlane marketingmanagementstrategienfurwertschaffendeshandeln AT bliemelfriedhelm marketingmanagementstrategienfurwertschaffendeshandeln

Verfügbarkeit

MARC

Datensatz im Suchindex

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