Private business-public battleground: The case for 21st century stakeholder companies. - Ebook. - Originally published in: 2002
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Egan, John (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Basingstoke Palgrave Macmillan 2002
Schlagwörter:
Links:http://www.palgraveconnect.com/doifinder/10.1057/9780230554603
http://www.palgraveconnect.com/doifinder/10.1057/9780230554603
Beschreibung:Adobe Ebook Reader
Foreword From Shareholder Value to Stakeholder Accountability Working within Industry to Promote the Stakeholder Concept Shareholder Value Vs Stakeholder Accountability: the Great Debate Conducting Private Business on a Public Battleground Key Questions and Conclusions
'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management '...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning 'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today
Umfang:1 Online-Ressource (208 p S.)
Format:Document