Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2005
|
| Schlagwörter: | |
| Links: | http://www.palgraveconnect.com/doifinder/10.1057/9780230514201 http://www.palgraveconnect.com/doifinder/10.1057/9780230514201 |
| Beschreibung: | Adobe Ebook Reader Customer Thinking and Brand Choice Automatic-Unconscious Process Models of Primary Choice Customer Portfolio Analysis among Competing Retail Store Brands Automatic Thinking and Store Choices by Near and Distant Customers Modelling Bank Loyalty Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour The Role of Human Cognitive Ability (G) in Consumers' Automatic and Strategic Processing of Brands Conclusions and Implications for Future Research and Marketing Strategy |
| Umfang: | 1 Online-Ressource (272 p S.) |
| Format: | Document |
| ISBN: | 0230514200 9780230514201 |
Internformat
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| id | DE-604.BV037279417 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T14:48:17Z |
| institution | BVB |
| isbn | 0230514200 9780230514201 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192237 |
| oclc_num | 873770299 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (272 p S.) |
| psigel | ZDB-40-PBM |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Palgrave Macmillan |
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| spelling | Trappey, Randolph J. Verfasser aut Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 Randolph J. Trappey, Arch Woodside Basingstoke Palgrave Macmillan 2005 1 Online-Ressource (272 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Customer Thinking and Brand Choice Automatic-Unconscious Process Models of Primary Choice Customer Portfolio Analysis among Competing Retail Store Brands Automatic Thinking and Store Choices by Near and Distant Customers Modelling Bank Loyalty Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour The Role of Human Cognitive Ability (G) in Consumers' Automatic and Strategic Processing of Brands Conclusions and Implications for Future Research and Marketing Strategy Document Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kognitive Psychologie (DE-588)4073586-2 gnd rswk-swf Markenwahl (DE-588)4606225-7 gnd rswk-swf Markenwahl (DE-588)4606225-7 s Verbraucherverhalten (DE-588)4062644-1 s Kognitive Psychologie (DE-588)4073586-2 s DE-604 Woodside, Arch G. 1943- Verfasser (DE-588)134100727 aut Erscheint auch als Druck-Ausgabe, Hardcover 1-403-94641-8 http://www.palgraveconnect.com/doifinder/10.1057/9780230514201 Verlag Volltext |
| spellingShingle | Trappey, Randolph J. Woodside, Arch G. 1943- Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Verbraucherverhalten (DE-588)4062644-1 gnd Kognitive Psychologie (DE-588)4073586-2 gnd Markenwahl (DE-588)4606225-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4073586-2 (DE-588)4606225-7 |
| title | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 |
| title_auth | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 |
| title_exact_search | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 |
| title_full | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 Randolph J. Trappey, Arch Woodside |
| title_fullStr | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 Randolph J. Trappey, Arch Woodside |
| title_full_unstemmed | Brand choice Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 Randolph J. Trappey, Arch Woodside |
| title_short | Brand choice |
| title_sort | brand choice revealing customers unconscious automatic and strategic thinking processes ebook originally published in 2004 |
| title_sub | Revealing customers' unconscious-automatic and strategic thinking processes. - Ebook. - Originally published in: 2004 |
| topic | Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Verbraucherverhalten (DE-588)4062644-1 gnd Kognitive Psychologie (DE-588)4073586-2 gnd Markenwahl (DE-588)4606225-7 gnd |
| topic_facet | Sales & marketing Business and Management Sales & marketing / bicssc Business and Management / eflch Verbraucherverhalten Kognitive Psychologie Markenwahl |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230514201 |
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