Verfügbarkeit: Handbook of brand relationships | Technische Universität München

Handbook of brand relationships:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	MacInnis, Deborah J. (HerausgeberIn)
Format:	Elektronisch Software E-Book
Sprache:	Englisch
Veröffentlicht:	Armonk, NY [u.a.] Sharpe 2009
Schlagwörter:	Relationship marketing Brand choice Branding (Marketing) Customer relations Beziehungsmarketing Psychologie Markenimage Kundenbindung Verbraucher Markenpolitik Aufsatzsammlung
Beschreibung:	Includes bibliographical references and index
Umfang:	XXI, 424 S. Ill., graph. Darst. 27 cm
ISBN:	9780765623577 0765623579

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2024-12-20T14:47:57Z
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isbn	9780765623577 0765623579
language	English
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physical	XXI, 424 S. Ill., graph. Darst. 27 cm
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spelling	Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. Armonk, NY [u.a.] Sharpe 2009 XXI, 424 S. Ill., graph. Darst. 27 cm c rdamedia cd rdacarrier Includes bibliographical references and index Relationship marketing Brand choice Branding (Marketing) Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Kundenbindung (DE-588)4384508-3 s DE-604 Markenimage (DE-588)4136439-9 s Beziehungsmarketing (DE-588)4789127-0 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s 2\p DE-604 MacInnis, Deborah J. (DE-588)134232992 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Handbook of brand relationships Relationship marketing Brand choice Branding (Marketing) Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Psychologie (DE-588)4047704-6 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd
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title	Handbook of brand relationships
title_auth	Handbook of brand relationships
title_exact_search	Handbook of brand relationships
title_full	Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds.
title_fullStr	Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds.
title_full_unstemmed	Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds.
title_short	Handbook of brand relationships
title_sort	handbook of brand relationships
topic	Relationship marketing Brand choice Branding (Marketing) Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Psychologie (DE-588)4047704-6 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Relationship marketing Brand choice Branding (Marketing) Customer relations Beziehungsmarketing Psychologie Markenimage Kundenbindung Verbraucher Markenpolitik Aufsatzsammlung
work_keys_str_mv	AT macinnisdeborahj handbookofbrandrelationships

Verfügbarkeit

MARC

Datensatz im Suchindex

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