Brand sense: sensory secrets behind the stuff we buy
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2010
|
| Ausgabe: | 2. ed. |
| Schlagwörter: | |
| Links: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3770953&custom_att_2=simple_viewer |
| Umfang: | X, 175 S. Ill. |
| ISBN: | 9780749460570 |
Internformat
MARC
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| 250 | |a 2. ed. | ||
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Datensatz im Suchindex
| _version_ | 1818970814771363840 |
|---|---|
| any_adam_object | |
| author | Lindstrøm, Martin 1970- |
| author_GND | (DE-588)132204878 |
| author_facet | Lindstrøm, Martin 1970- |
| author_role | aut |
| author_sort | Lindstrøm, Martin 1970- |
| author_variant | m l ml |
| building | Verbundindex |
| bvnumber | BV036804186 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)706015750 (DE-599)HBZHT016338373 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV036804186 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:42:28Z |
| institution | BVB |
| isbn | 9780749460570 |
| language | English |
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| oclc_num | 706015750 |
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| physical | X, 175 S. Ill. |
| publishDate | 2010 |
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| publishDateSort | 2010 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Brand sense sensory secrets behind the stuff we buy Martin Lindstrom 2. ed. London [u.a.] Kogan Page 2010 X, 175 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Einbeziehung (DE-588)4290810-3 gnd rswk-swf Sinne (DE-588)4055113-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Wahrnehmungspsychologie (DE-588)4079011-3 gnd rswk-swf Marketing Forschung Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Wahrnehmungspsychologie (DE-588)4079011-3 s DE-604 Werbung (DE-588)4065541-6 s Sinne (DE-588)4055113-1 s Einbeziehung (DE-588)4290810-3 s 1\p DE-604 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3770953&custom_att_2=simple_viewer Brand sense Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindstrøm, Martin 1970- Brand sense sensory secrets behind the stuff we buy Werbung (DE-588)4065541-6 gnd Einbeziehung (DE-588)4290810-3 gnd Sinne (DE-588)4055113-1 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4290810-3 (DE-588)4055113-1 (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4079011-3 |
| title | Brand sense sensory secrets behind the stuff we buy |
| title_auth | Brand sense sensory secrets behind the stuff we buy |
| title_exact_search | Brand sense sensory secrets behind the stuff we buy |
| title_full | Brand sense sensory secrets behind the stuff we buy Martin Lindstrom |
| title_fullStr | Brand sense sensory secrets behind the stuff we buy Martin Lindstrom |
| title_full_unstemmed | Brand sense sensory secrets behind the stuff we buy Martin Lindstrom |
| title_short | Brand sense |
| title_sort | brand sense sensory secrets behind the stuff we buy |
| title_sub | sensory secrets behind the stuff we buy |
| topic | Werbung (DE-588)4065541-6 gnd Einbeziehung (DE-588)4290810-3 gnd Sinne (DE-588)4055113-1 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Wahrnehmungspsychologie (DE-588)4079011-3 gnd |
| topic_facet | Werbung Einbeziehung Sinne Markenartikel Markenpolitik Wahrnehmungspsychologie |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3770953&custom_att_2=simple_viewer |
| work_keys_str_mv | AT lindstrømmartin brandsensesensorysecretsbehindthestuffwebuy |