Business solutions for the global poor: creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005]
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester
John Wiley
2007
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020449558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVIII, 433 S. graf. Darst. |
| ISBN: | 9780787982164 0787982164 |
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Datensatz im Suchindex
| _version_ | 1819342554008649728 |
|---|---|
| adam_text | CONTENTS
Foreword
xv
С. К.
Prahalad, Paul and Ruth McCracken Distinguished University Professor,
Stephen M. Ross School of Business, University of Michigan
Acknowledgments
xvii
Introduction
1
PART ONE: JUST WHO ARE THE POOR?
1.
Microcredit, Segmentation, and Poverty Alleviation Strategy for
Women: Who Are the Customers?
15
Fauzia Erfan Ahmed, director, Women s Studies Program, Indiana University
2.
Understanding Consumers and Retailers at the Base of the Pyramid
in Latin America
25
Guillermo
D Andréa,
chair, Marketing Department, IAE, Austral University
Gustavo
Herrero,
executive director, Latin America Research Center, Harvard
Business School
vii
viii Contents
3.
Marketing
Programs
to Reach India s Underserved
40
Kunal Sinha, executive director, Discovery, Ogilvy
&
Mather, India
John Goodman, CEO, India and South Asia, Ogilvy
&
Mather
Ajay S. Mookerjee, executive director, India Research Center, Harvard Business
School
John A. Quelch, senior associate dean, Lincoln Filene Professor of Business
Administration, Harvard Business School
PART TWO: MEETING THE BASIC NEEDS OF THE POOR
4.
Brcko and the Arizona Market
53
Bruce R. Scott, Paul W. Cherington Professor of Business Administration,
Harvard Business School
5.
Health Services for the Poor in Developing Countries:
Private vs. Public vs. Private and Public
63
David E. Bloom, Clarence James Gamble Professor of Economics and
Demography, Harvard School of Public Health
Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School
6.
Fighting AIDS, Fighting Poverty: Customer-Centric Marketing in the
Generic Antiretroviral Business
73
Rohit
Deshpandé,
Sebastian S. Kresge Professor, Harvard Business School
Zoë
Chance, doctoral candidate in marketing, Harvard Business School
7.
Meeting Unmet Needs at the Base of the Pyramid: Mobile Health
Care for India s Poor
84
Pablo Sánchez,
research assistant,
IESE
Business School
Miguel A. Rodriguez, lecturer,
IESE
Business School
Joan E. Ricart, professor,
IESE
Business School
8.
Energizing the Base of the Pyramid: Scaling up Successful Business
Models to Achieve Universal Electrification
92
David J. Jhirad, vice president for science and research, World Resources Institute
Annie Woollam, business analyst, Sustainable Enterprise Program, World
Resources Institute
Contents ix
9. Utilities
and the Poor:
A
Story
from Colombia
107
Carlos
Rufin,
assistant professor of management, Babson College
Luis Fernando
Arboleda,
management consultant
10.
Bringing Natural Gas Service to Poor Areas: The Case of Buenos
Aires s Moreno District
11 7
Marcelo Paladino,
head of Business, Society, and Economics, IAE Business
School,
Universidad
Austral
Lisandro Bias, research assistant, Center of Government, Business, Society,
and Economy, IAE Business School,
Universidad
Austral
PART THREE: BUILDING THE BOP VALUE CHAIN
11.
Multiahorro: Barrio Store
128
Wilson
A. jácome,
professor of business administration, IDE Business School
Luis E.
Loria,
director, Economic Environment
&
Enterprise
(еЗ)
Luis Reyes Portocarrero, director,
TIA,
SA
—
Ecuador
12.
Photography and the Low-Income Classes in Brazil:
A Case Study of Kodak
135
Melchior Dikkers,
MBA student and researcher, lAC/PUC-Rio (Pontifical Catholic
University of
Rio de
Janeiro)
Paulo Cesar
Motta,
professor of marketing, lAC/PUC-Rio (Pontifical Catholic
University of
Rio de
Janeiro)
13.
The Complex Business of Serving the Poor: Insights from Unilever s
Project Shakti in India
144
V. Kasturi
Rangan,
Malcolm P. McNair Professor of Marketing, Harvard Business
School
Dalip Sehgal, executive director, New Ventures and Marketing Services,
Hindustan Lever Limited
Rohithari
Rajan,
market development manager, rural, Hindustan Lever Limited
χ
Contents
14.
Patrimonio
Hoy: A Groundbreaking
Corporate Program
to
Alleviate
Mexico s Housing Crisis
155
Arthur
I. Segel,
professor, Harvard Business School
Nadeem Meghji, Harvard jD-MBA
2006,
Harvard Business School
Regina
García-Cuéllar,
senior researcher, Latin America Research Center,
Harvard Business School
15.
Creating Strong Businesses by Developing and Leveraging the
Productive Capacity of the Poor
167
Kapil Marwaha, adjunct faculty, Center for Development of Corporate
Citizenship, S. P. Jain Institute of Management and Research
Anil B.
Kulkami,
professor, S. P. Jain Institute of Management and Research
Jipan
К.
Mukhopadhyay, professor, economics area, S. P. Jain Institute of
Management and Research
S. Sivakumar, chief executive,
Agri
Business,
ITC
Limited
16.
ITC s
е
-Choupal:
A Platform Strategy for Rural Transformation
173
Ravi Anupindi, Michael R. and Mary Kay
Hallman
Fellow, Stephen M. Ross
School of Business, University of Michigan
S. Sivakumar, chief executive,
Agri
Business,
ITC
Limited
1 7.
Nestlé s
Milk District Model: Economic Development for a
Value-Added Food Chain and Improved Nutrition
183
Ray A. Goldberg, George M. Moffett Professor of Agriculture and Business,
Emeritus, Harvard Business School
Kerry Herman, senior researcher, Global Research Group, Harvard Business School
PART FOUR: BUSINESS AND LEADERSHIP MODELS
18.
Building New Business Value Chains with Low-Income Sectors in
Latin America
193
James E. Austin, Eliot I. Snider and Family Professor of Business Administration,
Harvard Business School
Patricia
Márquez,
professor, IESA
Ezequiel
Reficco,
senior researcher, Harvard Business School
Gabriel
Berger,
professor,
Universidad de San Andrés
Contents xi
Cristina
Fedato,
MBA professor, CEATS/FIA/USP—Center of
Social
Entrepreneurship and
Administration
on the Third
Sector
Rosa Maria
Fischer, titular
professor, School
of Economics,
Management, and
Accounting,
São
Paulo
University
Juliano Flores,
researcher and project
coordinator, Social Enterprise Knowledge
Network at INCAE
Henry
Gómez-Samper,
professor emeritus,
Instituto de Estudios Superiores de
Administración
—
lESA
Francisco A. Leguizamón,
faculty member, INCAE
Business
School
Gerardo Lozano Fernández,
associate professor, EGADE
—
Tecnológico
de
Monterrey
Andrea
M.
Prado,
research assistant, INCAE
19.
Viable Business Models to Serve Low-Income Consumers:
Lessons from the Philippines
207
Gerardo
С.
Ablaza Jr., president and CEO, Globe Telecom, Inc.
Antonino
T.
Aquino, president, Manila Water Company, Inc.
Christopher Beshouri, managing partner, McKinsey and Company
Kristine
Romano, consultant, McKinsey and Company
Jaime
Augusto
Zobel de Ayala
II, chairman and CEO, Ayala Corporation
20.
When Giants Discover the Disadvantaged: Managerial Challenges
and Success Factors in Building Capacity to Serve Underserved
Markets
223
Rosabeth Moss
Kanter,
Ernest L. Arbuckle Professor of Business Administration,
Harvard Business School
PART FIVE: THE ROLE OF GOVERNMENT AND CIVIL SOCIETY
21.
The Role of Financial Institutions in Revitalizing Low-Income
Neighborhoods
239
Carolyn Welch, community affairs team leader, Board of Governors of the
Federal Reserve System
Ann Scoffier, senior vice president for marketing and deposit development,
corporate secretary, City First Bank of D.C., N.A.
xii Contents
22.
Houses for the Poor and New Business for Banks: Creating a Market
for Affordable Housing
249
Doug Guthrie, professor of sociology and management, Stern School of
Business, New York University
Michael McQuarrie, assistant professor, University of California, Davis
23.
The South African Financial Sector Charter: A Supplementary Market
Framework to Achieve Affirmative Action
259
R. S. Tucker, director, Standard Bank of South Africa
Thomas S. Mondschean, professor of economics,
DePaul
University
Bruce R. Scott, Paul W. Cherington Professor of Business Administration,
Harvard Business School
24.
How Social Entrepreneurs Enable Human, Social, and Economic
Development
271
Christian Seelos, visiting lecturer,
IESE
Business School
Johanna Mair, professor,
IESE
Business School
25.
Hybrid Value Chains: Social Innovations and Development of the
Small Farmer Irrigation Market in Mexico
279
Valeria Budinich, vice president, Full Economic Citizenship Initiative, Ashoka:
Innovators for the Public
Kimberly
Manno Reott,
Mexico country director, Full Economic Citizenship
Initiative, Ashoka: Innovators for the Public
Stephanie Schmidt, director, Ashoka: Innovators for the Public
26.
Entrepreneurship
and Poverty Alleviation in South Africa
289
Frederick Ahwireng-Obeng, professor of business administration (economics)
and director of research, Wits Business School
Mthuli Ncube, professor of finance and director of executive education, Wits
Business School
27.
A Gentler Capitalism: Black Business Leadership in the
New South Africa
295
Linda A. Hill, Wallace Brett
Donham
Professor of Business Administration,
Harvard Business School
Maria
Farkas,
doctoral student, Department of Sociology, University of Michigan
Contents xiii
PART SIX: MEASURING SUCCESS
28.
Microfinance: Business, Profitability, and Creation of Social Value
309
Michael
Chu,
senior lecturer, Harvard Business School
29.
Alleviating Global Poverty Through Microfinance: Factors and
Measures of Financial, Economic, and Social Performance
321
Marc
).
Epstein, Distinguished Research Professor of Management, Rice University
Christopher A. Crane, president and CEO, Opportunity International
30.
Strong Double-Bottom-Line Banking
335
David J. Porteous, director, Bankable Frontier Associates, LLC
31.
H&R Block s Refund Anticipation Loans: Perilous Profits
at the Bottom of the Pyramid?
349
David T. Rose, assistant vice president, market research and competitive
strategy, H&R Block
Daniel Schneider, research associate, Harvard Business School
Peter Tufano, Sylvan C. Coleman Professor of Financial Management, Harvard
Business School
32.
When Is Doing Business with the Poor Good
—
for the Poor?
A Household and National Income Accounting Approach
362
Herman B. Leonard, professor of business administration, Harvard Business
School, and George F. Baker |r. Professor of Public Management, Kennedy
School of Government, Harvard University
Appendix: Conference Participants
374
Notes
382
References
403
About the Contributors
416
About the Editors
419
Index
423
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| title | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] |
| title_auth | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] |
| title_exact_search | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] |
| title_full | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] [ed. by] V. Kasturi Rangan ... |
| title_fullStr | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] [ed. by] V. Kasturi Rangan ... |
| title_full_unstemmed | Business solutions for the global poor creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] [ed. by] V. Kasturi Rangan ... |
| title_short | Business solutions for the global poor |
| title_sort | business solutions for the global poor creating social and economic value papers presented at a conference on global poverty business solutions and approaches held at harvard univ on dec 1 3 2005 |
| title_sub | creating social and economic value : [papers presented at a Conference on Global Poverty: Business Solutions and Approaches held at Harvard Univ., on Dec. 1 - 3, 2005] |
| topic | Social responsibility of business Armut (DE-588)4002963-3 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Social responsibility of business Armut Soziale Verantwortung Multinationales Unternehmen Entwicklungsländer Konferenzschrift 2005 Cambridge |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020449558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ranganvkasturi businesssolutionsfortheglobalpoorcreatingsocialandeconomicvaluepaperspresentedataconferenceonglobalpovertybusinesssolutionsandapproachesheldatharvardunivondec132005 AT harvarduniversity businesssolutionsfortheglobalpoorcreatingsocialandeconomicvaluepaperspresentedataconferenceonglobalpovertybusinesssolutionsandapproachesheldatharvardunivondec132005 AT conferenceonglobalpovertybusinesssolutionsandapproachescambridgemass businesssolutionsfortheglobalpoorcreatingsocialandeconomicvaluepaperspresentedataconferenceonglobalpovertybusinesssolutionsandapproachesheldatharvardunivondec132005 |