From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2010
|
| Ausgabe: | 3. ed. |
| Schlagwörter: | |
| Umfang: | XVI, 376 S. Ill. 23 cm |
| ISBN: | 9781856177733 1856177734 |
Internformat
MARC
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| 245 | 1 | 0 | |a From brand vision to brand evaluation |b the strategic process of growing and strengthening brands |c Leslie de Chernatony |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2010 | |
| 300 | |a XVI, 376 S. |b Ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Trademarks | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818970307577249792 |
|---|---|
| any_adam_object | |
| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
| author_facet | De Chernatony, Leslie |
| author_role | aut |
| author_sort | De Chernatony, Leslie |
| author_variant | c l d cl cld |
| building | Verbundindex |
| bvnumber | BV036479735 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)477290968 (DE-599)BVBBV036479735 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV036479735 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:34:24Z |
| institution | BVB |
| isbn | 9781856177733 1856177734 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020351272 |
| oclc_num | 477290968 |
| open_access_boolean | |
| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | XVI, 376 S. Ill. 23 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3. ed. Amsterdam [u.a.] Butterworth-Heinemann 2010 XVI, 376 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Trademarks Product management Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationthestrategicprocessofgrowingandstrengtheningbrands |