Entrepreneurship in a European perspective: concepts for the creation and growth of new ventures
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden
Gabler
2010
|
| Ausgabe: | 1. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020346646&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | XXI, 499 S. graph. Darst. 24 cm |
| ISBN: | 9783834920676 |
Internformat
MARC
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| 245 | 1 | 0 | |a Entrepreneurship in a European perspective |b concepts for the creation and growth of new ventures |c Christine K. Volkmann ; Kim Oliver Tokarski ; Marc Grünhagen |
| 250 | |a 1. ed. | ||
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Datensatz im Suchindex
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|---|---|
| DE-BY-TUM_katkey | 1737849 |
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| adam_text | TABLE OF CONTENTS FOREWORD V AUTHORS PREFACE VII ABOUT THE AUTHORS IX
TABLE OF CONTENTS XI ILLUSTRATION INDEX XVII TABLE INDEX XXI 1 BASIC
PRINCIPLES OF ENTREPRENEURSHIP 1 1.1 START-UP AND GROWTH IN THE CONTEXT
OF ENTREPRENEURSHIP 2 1.1.1 HISTORY OF THE CONCEPTS OF ENTREPRENEURSHIP
AND ENTREPRENEUR 2 1.1.2 ENTREPRENEURSHIP, START-UP AND GROWTH 14 1.1.3
UNIVERSITY ENTREPRENEURSHIP 16 1.1.4 INTRAPRENEURSHIP: ENTREPRENEURSHIP
IN ESTABLISHED CORPORATIONS 20 1.1.5 CHARACTERISTICS OF A YOUNG
ENTERPRISE 23 1.1.6 FORMS OF NEW ENTERPRISE FORMATION 36 1.1.6.1
INNOVATIVE AND IMITATIVE NEW ENTERPRISE FORMATION 36 1.1.6.2 ORIGINAL OR
DERIVATIVE NEW BUSINESS FORMATION AND MIXED FORMS....37 1.2 ETHICS,
ENTERPRISE CULTURE AND ENTREPRENEURSHIP 42 1.2.1 BUSINESS ETHICS 43
1.2.2 ETHICS AS A CHALLENGE FOR A YOUNG ENTERPRISE 47 1.2.3 ETHICAL
ORIENTATION FOR YOUNG ENTERPRISES 53 1.2.4 SOCIAL ENTREPRENEURSHIP 57
1.2.5 ENTERPRISE CULTURE AND ENTREPRENEURSHIP 61 1.3 COMPREHENSION TEST
AND RECOMMENDED LITERATURE 65 2 PROCESSES, ENTREPRENEURIAL OPPORTUNITY,
INNOVATION 67 2.1 THE ENTREPRENEURIAL PROCESS 67 2.1.1 ASPECTS OF THE
ENTREPRENEURIAL PROCESS 67 2.1.2 INDIVIDUAL DECISION PROCESS OF THE
FOUNDER 71 2.2 FROM ENTREPRENEURIAL OPPORTUNITY TO BUSINESS IDEA 78
2.2.1 ENTREPRENEURIAL OPPORTUNITY 78 2.2.2 BUSINESS IDEA 90 X
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/100024881X DIGITALISIERT
DURCH TABLE OF CONTENTS 2.2.2.1 THE CONCEPT OF BUSINESS IDEAS 90 2.2.2.2
DEVELOPMENT OF A BUSINESS IDEA 92 2.2.2.3 EVALUATION OF A BUSINESS IDEA
93 2.2.2.4 PRESENTATION OF A BUSINESS IDEA 94 2.2.2.5 THE BUSINESS IDEA
AND INDUSTRIAL PROPERTY RIGHTS 95 2.3 INNOVATION 98 2.3.1 INVENTION,
INNOVATION AND IMITATION 98 2.3.2 INNOVATION AND THE INNOVATION PROCESS
101 2.4 COMPREHENSION TEST AND RECOMMENDED LITERATURE 113 3 THE BUSINESS
PLAN AND FORMATION OF THE ENTERPRISE 115 3.1 THE BUSINESS PLAN 116 3.1.1
INTENTION OF A BUSINESS PLAN 116 3.1.1.1 SIGNIFICANCE AND TARGET GROUPS
OF A BUSINESS PLAN 116 3.1.1.2 REQUIREMENTS FOR A BUSINESS PLAN 120
3.1.2 PROPOSALS FOR STRUCTURING BUSINESS PLANS 121 3.1.2.1 EXECUTIVE
SUMMARY 124 3.1.2.2 ENTERPRISE, PRODUCTS AND SERVICES 125 3.1.2.3
INDUSTRY, MARKET AND COMPETITION 131 3.1.2.4 FOUNDER TEAM, PERSONNEL AND
ORGANIZATION 136 3.1.2.5 MARKETING AND DISTRIBUTION 139 3.1.2.6
PROCUREMENT AND PRODUCTION 143 3.1.2.7 FINANCIAL PLAN AND FINANCING 145
3.1.2.8 OPPORTUNITIES AND RISKS 156 3.1.2.9 APPENDICES 158 3.1.3 TYPICAL
MISTAKES IN BUSINESS PLANS 160 3.1.4 BUSINESS PLAN AND CONTROLLING 163
3.2 CONSTITUTIONAL ASPECTS 166 3.2.1 CHOICE OF COMPANY FORM WITHIN A
EUROPEAN CONTEXT 167 3.2.1.1 SIGNIFICANCE OF LEGAL-ENTITY FORMATION IN
THE START-UP PROCESS 167 3.2.1. TABLE OF CONTENTS 4 MARKETING 185 4.1
THE IMPORTANCE OF MARKETING IN YOUNG ENTERPRISES 185 4.2 MARKETING
PLANNING AND THE MARKETING PLAN 191 4.2.1 SITUATION AND ENVIRONMENT
ANALYSIS 194 4.2.1.1 ENTERPRISE AND POTENTIAL ANALYSIS 194 4.2.1.2
MARKET AND COMPETITION ANALYSIS 195 4.2.1.3 ENVIRONMENTAL ANALYSIS 202
4.2.2 PLANNING OF MARKETING OBJECTIVES 203 4.2.3 PLANNING OF MARKET
ENTRY 204 4.2.3.1 MARKET ENTRY STRATEGIES 204 4.2.3.2 TIMING OF MARKET
ENTRY 212 4.2.4 PLANNING OF MARKETING STRATEGIES 215 4.2.5 PLANNING OF
THE MARKETING MIX 218 4.2.5.1 PRODUCT AND SERVICE POLICY 220 4.2.5.2
PRICING POLICY 222 4.2.5.3 COMMUNICATION POLICY 230 4.2.5.4 DISTRIBUTION
POLICY 235 4.2.6 MEDIA MIX PLANNING 238 4.3 COMPREHENSION TEST AND
RECOMMENDED LITERATURE 241 5 ORGANIZATION AND PERSONNEL 243 5.1
ORGANIZATIONAL PLANNING 244 5.1.1 ORGANIZATION AS A CHALLENGE FOR YOUNG
ENTERPRISES 244 5.1.2 INFORMAL AND LEARNING ORGANIZATION 247 5.1.3
SELECTED ORGANIZATION CONCEPTS 250 5.1.3.1 FUNCTIONAL ORGANIZATION 254
5.1.3.2 PROJECT ORGANIZATION 256 5.1.3.3 TEAM ORGANIZATION 258 5.2
PERSONNEL PLANNING AND HUMAN RESOURCE MANAGEMENT 261 5.2.1 PERSONNEL
REQUIREMENTS 263 5.2.2 PERSONNEL RECRUITMENT 267 5.2.3 PERSONNEL
INDUCTION AND EMPLOYMENT 270 5.2.4 PERSONNEL DEVELOPMENT 271 XII TABLE
OF CONTENTS 5.2.5 PERSONNEL MOTIVATION 272 5.2.5.1 NON-MATERIAL
INCENTIVES 273 5.2.5.2 MATERIAL INCENTIVES 275 5.2.6 PERSONNEL RELEASE
278 5.3 COMPREHENSION TEST AND RECOMMENDED LITERATURE 280 6 START-UP AND
GROWTH FINANCING 283 6.1 SURVEY OF FINANCING ALTERNATIVES 284 6.1.1
METHODS OF SYSTEMATIZING DIFFERENT TYPES OF FINANCING 284 6.1.2
SYSTEMATIZATION WITHIN THE CONTEXT OF START-UP AND GROWTH 287 6.2 MODELS
OF START-UP AND GROWTH FINANCING 288 6.2.1 LOW-BUDGET-MODELS 289 6.2.2
BIG-MONEY-MODEL 290 6.2.3 IMPORTANCE OF THE FINANCING MODELS IN PRACTICE
291 6.2.4 TYPICAL FINANCING PHASES 292 6.3 EQUITY FINANCING 295 6.3.1
CONCEPT AND FORMS OF EQUITY FINANCING 295 6.3.2 EQUITY FINANCING:
FOUNDERS, FAMILY AND FRIENDS 296 6.3.3 EQUITY FINANCING: BUSINESS ANGELS
297 6.3.3.1 CONCEPT AND CHARACTERISTICS OF A BUSINESS ANGEL 297 6.3.3.2
EQUITY INVESTMENT PROCESS OF BUSINESS ANGELS 299 6.3.4 EQUITY FINANCING:
VENTURE CAPITAL COMPANIES 303 6.3.4.1 CONCEPT AND SIGNIFICANCE OF
VENTURE CAPITAL 303 6.3.4.2 STRUCTURE OF VENTURE CAPITAL COMPANIES 305
6.3.4.3 THE VENTURE CAPITAL INVESTMENT PROCESS 309 6.3.4.4 EXIT
ALTERNATIVES IN VENTURE CAPITAL FINANCING 313 6.4 DEBT FINANCING 316
6.4.1 CONCEPTS AND FORMS OF DEBT FINANCING 317 6.4. TABLE OF CONTENTS
6.4.4 MICRO-LENDING 331 6.4.4.1 CONCEPT AND FORMS OF MICRO-LENDING 331
6.4.4.2 INFORMATION ASYMMETRY OF A CREDIT RELATIONSHIP 333 6.4.4.3
MICRO-LENDING CONTRACTS 333 6.4.4.4 PRACTICAL FORMS OF MICRO-LENDING 334
6.5 MEZZANINE FINANCING 337 6.5.1 CONCEPT AND FORMS OF MEZZANINE
FINANCING 337 6.5.2 FORMS OF MEZZANINE FINANCING 340 6.6 PUBLIC
ENTERPRISE POLICY AND START-UP FINANCING 342 6.7 COMPREHENSION TEST AND
RECOMMENDED LITERATURE 344 7 GROWTH AND GROWTH MANAGEMENT 347 7.1 BASIC
PRINCIPLES 347 7.1.1 CONCEPT OF ENTERPRISE GROWTH 347 7.1.1.1
QUANTITATIVE GROWTH 350 7.1.1.2 QUALITATIVE GROWTH 352 7.1.2
SYSTEMATIZATION OF DIFFERENT TYPES OF GROWTH 352 7.1.2.1 INTERNAL GROWTH
352 7.1.2.2 EXTERNAL GROWTH 353 7.1.2.3 CO-OPERATIVE GROWTH 353 7.1.3
SELECTED GROWTH MODELS 354 7.1.3.1 LIFE-CYCLE AND PHASE MODELS 355
7.1.3.2 COMPLEXITY MANAGEMENT GROWTH MODEL 361 7.2 GROWTH, VISION AND
TARGETS 363 7.2.1 GROWTH AND VISION 363 7.2.2 GROWTH OBJECTIVES 366 7.3
GROWTH ANALYSIS 367 7.3.1 PORTFOLIO ANALYSIS 368 7.3.2 ERRCGRID 370
7.3.3 SWOT ANALYSIS 372 7.4 GROWTH STRATEGIES 373 7.4.1 CONCEPT AND
FORMS OF GROWTH STRATEGIES 373 7.4.2 PRODUCT-MARKET GROWTH STRATEGIES
376 7.4.3 GEOGRAPHICAL GROWTH STRATEGIES 379 7.4. TABLE OF CONTENTS
7.4.4.1 INTERNAL GROWTH STRATEGIES 381 7.4.4.2 EXTERNAL GROWTH
STRATEGIES 384 7.4.4.2.1 MERGER AND ACQUISITION 384 7.4.4.2.2 DUE
DILIGENCE AND ENTERPRISE VALUATION 387 7.4.4.3 CO-OPERATIVE GROWTH
STRATEGIES 406 7.4.4.3.1 NETWORKS AND NETWORK MANAGEMENT 407 7.4.4.3.2
STRATEGIC ALLIANCES 411 7.4.4.3.3 JOINT VENTURES 412 7.4.4.3.4
FRANCHISING AND LICENSING 414 7.4.5 GROWTH WITHIN THE CONTEXT OF
COLLABORATIVE TECHNOLOGIES 420 7.5 GROWTH OBSTACLES 428 7.5.1 PROBLEM
AREAS OF YOUNG, GROWING ENTERPRISES 428 7.5.2 ENTERPRISE-INTERNAL
DIMENSION 433 7.5.2.1 LEADERSHIP, MANAGEMENT AND VISION 433 7.5.2.2
INNOVATION 434 7.5.2.3 MARKETING 435 7.5.2.4 ORGANIZATION 436 7.5.2.5
PERSONNEL 437 7.5.2.6 FINANCING 438 7.5.2.7 INFORMATION AND
COMMUNICATION 440 7.5.2.8 INTERNAL ACCOUNTING AND CONTROLLING 441 7.5.3
ENTERPRISE-EXTERNAL DIMENSION 443 7.5.3.1 EXTERNAL FRAMEWORK CONDITIONS
443 7.5.3.2 EXTERNAL RESOURCES 444 7.5.3.3 DEPENDENCIES ON THIRD PARRIES
444 7.5.3.4 LACKING EXTERNAL SUPPORT 446 7.6 COMPREHENSION TESTS AND
RECOMMENDED LITERATURE 448 REFERENCE LITERATURE 451 SUBJECT INDEX 495
XVI
|
| any_adam_object | 1 |
| author | Volkmann, Christine K. 1960- Tokarski, Kim Oliver ca. 20./21. Jh Grünhagen, Marc 1972- |
| author_GND | (DE-588)111837413 (DE-588)13670848X (DE-588)135649153 |
| author_facet | Volkmann, Christine K. 1960- Tokarski, Kim Oliver ca. 20./21. Jh Grünhagen, Marc 1972- |
| author_role | aut aut aut |
| author_sort | Volkmann, Christine K. 1960- |
| author_variant | c k v ck ckv k o t ko kot m g mg |
| building | Verbundindex |
| bvnumber | BV036475033 |
| classification_rvk | QP 230 QQ 900 |
| classification_tum | WIR 531f |
| ctrlnum | (OCoLC)631691284 (DE-599)DNB100024881X |
| dewey-full | 658.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.11 |
| dewey-search | 658.11 |
| dewey-sort | 3658.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| indexdate | 2024-12-20T14:34:17Z |
| institution | BVB |
| isbn | 9783834920676 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020346646 |
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| physical | XXI, 499 S. graph. Darst. 24 cm |
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| publisher | Gabler |
| record_format | marc |
| spellingShingle | Volkmann, Christine K. 1960- Tokarski, Kim Oliver ca. 20./21. Jh Grünhagen, Marc 1972- Entrepreneurship in a European perspective concepts for the creation and growth of new ventures Unternehmenswachstum (DE-588)4078620-1 gnd Entrepreneurship (DE-588)7588126-3 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)7588126-3 (DE-588)4037278-9 (DE-588)4078599-3 |
| title | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures |
| title_auth | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures |
| title_exact_search | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures |
| title_full | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures Christine K. Volkmann ; Kim Oliver Tokarski ; Marc Grünhagen |
| title_fullStr | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures Christine K. Volkmann ; Kim Oliver Tokarski ; Marc Grünhagen |
| title_full_unstemmed | Entrepreneurship in a European perspective concepts for the creation and growth of new ventures Christine K. Volkmann ; Kim Oliver Tokarski ; Marc Grünhagen |
| title_short | Entrepreneurship in a European perspective |
| title_sort | entrepreneurship in a european perspective concepts for the creation and growth of new ventures |
| title_sub | concepts for the creation and growth of new ventures |
| topic | Unternehmenswachstum (DE-588)4078620-1 gnd Entrepreneurship (DE-588)7588126-3 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Unternehmenswachstum Entrepreneurship Management Unternehmensgründung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020346646&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT volkmannchristinek entrepreneurshipinaeuropeanperspectiveconceptsforthecreationandgrowthofnewventures AT tokarskikimoliver entrepreneurshipinaeuropeanperspectiveconceptsforthecreationandgrowthofnewventures AT grunhagenmarc entrepreneurshipinaeuropeanperspectiveconceptsforthecreationandgrowthofnewventures |
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Teilbibliothek Stammgelände
| Signatur: |
0002 WIR 531f 2010 A 5940 Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |