Verfügbarkeit: International marketing | Technische Universität München

International marketing:

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Bibliographische Detailangaben
Beteiligte Personen:	Ghauri, Pervez N. 1948- (VerfasserIn), Cateora, Philip R. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] McGraw-Hill 2010
Ausgabe:	3. ed.
Schlagwörter:	Export marketing Marketing Internationales Marketing Lehrbuch
Beschreibung:	Literaturangaben ; Glossar S. 653 - 659
Umfang:	XLVI, 682 S. zahlr. Ill., graph. Darst., Kt.
ISBN:	9780077122850 0077122852

Internformat

MARC


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Datensatz im Suchindex

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id	DE-604.BV036123127
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indexdate	2024-12-20T14:07:39Z
institution	BVB
isbn	9780077122850 0077122852
language	English
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publisher	McGraw-Hill
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spellingShingle	Ghauri, Pervez N. 1948- Cateora, Philip R. International marketing Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Pervez Ghauri and Philip Cateora
title_fullStr	International marketing Pervez Ghauri and Philip Cateora
title_full_unstemmed	International marketing Pervez Ghauri and Philip Cateora
title_short	International marketing
title_sort	international marketing
topic	Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Export marketing Marketing Internationales Marketing Lehrbuch
work_keys_str_mv	AT ghauripervezn internationalmarketing AT cateoraphilipr internationalmarketing

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