Verfügbarkeit: Global marketing | Technische Universität München

Global marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Keegan, Warren J. 1936-2014 (VerfasserIn), Green, Mark C. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] Pearson 2011
Ausgabe:	6. ed., global ed.
Schlagwörter:	Export marketing > Management Internationales Marketing Fallstudiensammlung
Umfang:	621 S. Ill., graph. Darst., Kt.
ISBN:	9780137042685 9780273756071 013704268X

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV036119198
003	DE-604
005	20230203
007	t\|
008	100413s2011 xx abd\| \|\|\|\| 00\|\|\| eng d
015			\|a GBB038001 \|2 dnb
020			\|a 9780137042685 \|9 978-0-13-704268-5
020			\|a 9780273756071 \|9 978-0-273-75607-1
020			\|a 013704268X \|9 0-13-704268-X
035			\|a (OCoLC)699570599
035			\|a (DE-599)BVBBV036119198
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-945 \|a DE-91 \|a DE-11 \|a DE-1051 \|a DE-Aug4 \|a DE-861 \|a DE-1049 \|a DE-526 \|a DE-1043 \|a DE-83 \|a DE-522 \|a DE-573 \|a DE-858 \|a DE-M347 \|a DE-384 \|a DE-898 \|a DE-92
082	0		\|a 658.84 \|2 22
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
084			\|a WIR 800f \|2 stub
100	1		\|a Keegan, Warren J. \|d 1936-2014 \|e Verfasser \|0 (DE-588)123495075 \|4 aut
245	1	0	\|a Global marketing \|c Warren J. Keegan ; Mark C. Green
250			\|a 6. ed., global ed.
264		1	\|a Boston [u.a.] \|b Pearson \|c 2011
300			\|a 621 S. \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Export marketing \|x Management
650	0	7	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|D s
689	0		\|5 DE-604
700	1		\|a Green, Mark C. \|e Verfasser \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-019009219

Datensatz im Suchindex

DE-BY-TUM_call_number	0002 WIR 800f 2010 B 1647(6)
DE-BY-TUM_katkey	1730444
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040007173624
_version_	1821932472932237313
any_adam_object
author	Keegan, Warren J. 1936-2014 Green, Mark C.
author_GND	(DE-588)123495075
author_facet	Keegan, Warren J. 1936-2014 Green, Mark C.
author_role	aut aut
author_sort	Keegan, Warren J. 1936-2014
author_variant	w j k wj wjk m c g mc mcg
building	Verbundindex
bvnumber	BV036119198
classification_rvk	QP 680
classification_tum	WIR 800f
ctrlnum	(OCoLC)699570599 (DE-599)BVBBV036119198
dewey-full	658.84
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.84
dewey-search	658.84
dewey-sort	3658.84
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	6. ed., global ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01553nam a2200421 c 4500</leader><controlfield tag="001">BV036119198</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230203 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">100413s2011 xx abd\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB038001</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780137042685</subfield><subfield code="9">978-0-13-704268-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273756071</subfield><subfield code="9">978-0-273-75607-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">013704268X</subfield><subfield code="9">0-13-704268-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699570599</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036119198</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Keegan, Warren J.</subfield><subfield code="d">1936-2014</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123495075</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing</subfield><subfield code="c">Warren J. Keegan ; Mark C. Green</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed., global ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">621 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Green, Mark C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-019009219</subfield></datafield></record></collection>
genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV036119198
illustrated	Illustrated
indexdate	2024-12-20T14:07:33Z
institution	BVB
isbn	9780137042685 9780273756071 013704268X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-019009219
oclc_num	699570599
open_access_boolean
owner	DE-945 DE-91 DE-BY-TUM DE-11 DE-1051 DE-Aug4 DE-861 DE-1049 DE-526 DE-1043 DE-83 DE-522 DE-573 DE-858 DE-M347 DE-384 DE-898 DE-BY-UBR DE-92
owner_facet	DE-945 DE-91 DE-BY-TUM DE-11 DE-1051 DE-Aug4 DE-861 DE-1049 DE-526 DE-1043 DE-83 DE-522 DE-573 DE-858 DE-M347 DE-384 DE-898 DE-BY-UBR DE-92
physical	621 S. Ill., graph. Darst., Kt.
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Pearson
record_format	marc
spellingShingle	Keegan, Warren J. 1936-2014 Green, Mark C. Global marketing Export marketing Management Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4522595-3
title	Global marketing
title_auth	Global marketing
title_exact_search	Global marketing
title_full	Global marketing Warren J. Keegan ; Mark C. Green
title_fullStr	Global marketing Warren J. Keegan ; Mark C. Green
title_full_unstemmed	Global marketing Warren J. Keegan ; Mark C. Green
title_short	Global marketing
title_sort	global marketing
topic	Export marketing Management Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Export marketing Management Internationales Marketing Fallstudiensammlung
work_keys_str_mv	AT keeganwarrenj globalmarketing AT greenmarkc globalmarketing

Verfügbarkeit

Bestellen (Login erforderlich)

Paper/Kapitel scannen lassen

Teilbibliothek Stammgelände

Bestandsangaben von Teilbibliothek Stammgelände
Signatur:	0002 WIR 800f 2010 B 1647(6) Lageplan
Exemplar 1	Ausleihbar Am Standort