Verfügbarkeit: Handbook of brand relationships | Technische Universität München

Handbook of brand relationships:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	MacInnis, Deborah J. (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Armonk, NY [u.a.] Sharpe 2009
Schlagwörter:	Relationship marketing Brand choice Branding (Marketing) Customer relations Psychologie Beziehungsmarketing Markenimage Kundenbindung Verbraucher Markenpolitik Aufsatzsammlung
Links:	http://www.gbv.de/dms/zbw/588894591.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	XXI, 424 S. Ill., graph. Darst. 27 cm
ISBN:	9780765623577 0765623579

Internformat

MARC


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Datensatz im Suchindex

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adam_text	HANDBOOK OF BRAND RELATIONSHIPS DEBORAH J. MACLNNIS C. WHAN PARK JOSEPH R. PRIESTER EDITORS SOCIETY FOR CONSUMER PSYCHOLOGY M.E.SHARPE ARMONK, NEW YORK LONDON, ENGLAND CONTENTS INTRODUCTION: WHY BRAND RELATIONSHIPS? DEBORAH J. MACLNNIS, C. WHAN PARK, AND JOSEPH R. PRIESTER IX PART I. FUNDAMENTAL ISSUES IN BRAND RELATIONSHIPS 3 1. LESSONS LEARNED ABOUT CONSUMERS RELATIONSHIPS WITH THEIR BRANDS SUSAN FOURNIER 5 2. USING RELATIONSHIP NORMS TO UNDERSTAND CONSUMER-BRAND INTERACTIONS PANKAJ AGGARWAL 24 3. BRAND LOYALTY IS NOT HABITUAL LEONA TARN, WENDY WOOD, AND MINDY F. JI 43 PART II. GOALS, NEEDS, AND MOTIVES THAT FOSTER BRAND RELATIONSHIPS 63 4. SELF-EXPANSION MOTIVATION AND INCLUSION OF BRANDS IN SELF: TOWARD A THEORY OF BRAND RELATIONSHIPS MARTIN REIMANN AND ARTHUR ARON 65 5. WHY ON EARTH DO CONSUMERS HAVE RELATIONSHIPS WITH MARKETERS? TOWARD UNDERSTANDING THE FUNCTIONS OF BRAND RELATIONSHIPS LAURENCE ASHWORTH, PETER DACIN, AND MATTHEW THOMSON 82 6. SELF-BRAND CONNECTIONS: THE ROLE OF REFERENCE GROUPS AND CELEBRITY ENDORSERS IN THE CREATION OF BRAND MEANING JENNIFER EDSON ESCALAS AND JAMES R. BETTMAN 107 7. WHEN BRANDS ARE BUILT FROM WITHIN: A SOCIAL IDENTITY PATHWAY TO LIKING AND EVALUATION AMERICUS REED II, JOEL B. COHEN, ANDAMIT BHATTACHARJEE 124 8. GROUP-BASED BRAND RELATIONSHIPS AND PERSUASION: MULTIPLE ROLES ^FOR IDENTIFICATION AND IDENTIFICATION DISCREPANCIES MONIQUE A. FLEMING 151 PART III. BRAND MEANING AND MEANING MAKERS 171 9. COLLECTIVE BRAND RELATIONSHIPS THOMAS C. O GUINN AND ALBERT M. MUNIZ, JR. 173 10. BUILDING BRAND RELATIONSHIPS THROUGH CORPORATE SOCIAL RESPONSIBILITY SANKAR SEN, SHUILI DU, AND C.B. BHATTACHARYA 195 11. ETHNICITY, RACE, AND BRAND CONNECTIONS DAVID W. SCHUMANN, EDITH F. DAVIDSON, AND BRIDGET SATINOVER 212 12. CULTURAL VALUE DIMENSIONS AND BRANDS: CAN A GLOBAL BRAND IMAGE EXIST? SUSAN FORQUER GUPTA, DOAN WINKEL, AND LAURA PERACCHIO 230 13. UNDERSTANDING CULTURAL DIFFERENCES IN BRAND EXTENSION EVALUATION: THE INFLUENCE OF ANALYTIC VERSUS HOLISTIC THINKING ALOKPARNA BASU MONGA AND DEBORAH ROEDDER JOHN 247 14. LUXURY BRANDING VANESSA M. PATRICK AND HENRIK HAGTVEDT 267 PART IV. PSYCHOLOGICAL AND BEHAVIORAL EFFECTS OF STRONG BRAND RELATIONSHIPS 281 15. ATTITUDES AS A BASIS FOR BRAND RELATIONSHIPS: THE ROLES OF ELABORATION, METACOGNITION, AND BIAS CORRECTION DUANE T. WEGENER, VANESSA SAWICKI, AND RICHARD E. PETTY 283 16. PUTTING CONTEXT EFFECTS IN CONTEXT: THE CONSTRUCTION AND RETRIEVAL AS MODERATED BY ATTITUDE STRENGTH (CARMAS) MODEL OF EVALUATIVE JUDGMENT DHANANJAY NAYAKANKUPPAM AND JOSEPH R. PRIESTER 305 17. THE CONNECTION-PROMINENCE ATTACHMENT MODEL (CPAM): A CONCEPTUAL AND METHODOLOGICAL EXPLORATION OF BRAND ATTACHMENT C. WHAN PARK, JOSEPH R. PRIESTER, DEBORAH J. MACLNNIS, AND ZHONG WAN 327 18. LOVE, DESIRE, AND IDENTITY: A CONDITIONAL INTEGRATION THEORY OF THE LOVE OF THINGS AARON C. AHUVIA, RAJEEV BATRA, AND RICHARD P. BAGOZZI 342 19. CUSTOMER COPING IN RESPONSE TO RELATIONSHIP TRANSGRESSIONS: AN ATTACHMENT THEORETIC APPROACH MARCEL PAULSSEN AND RICHARD P. BAGOZZI 358 PART V. CONCLUSIONS AND RESEARCH DIRECTIONS 377 20. RESEARCH DIRECTIONS ON STRONG BRAND RELATIONSHIPS C. WHAN PARK, DEBORAH J. MACLNNIS, AND JOSEPH R. PRIESTER 379 ABOUT THE EDITORS AND CONTRIBUTORS 395 NAME INDEX 405 SUBJECT INDEX 417
any_adam_object	1
author2	MacInnis, Deborah J.
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building	Verbundindex
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dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
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dewey-tens	650 - Management and auxiliary services
discipline	Psychologie Wirtschaftswissenschaften
format	Book
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id	DE-604.BV036084157
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indexdate	2024-12-20T14:06:29Z
institution	BVB
isbn	9780765623577 0765623579
language	English
lccn	2008053551
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018975150
oclc_num	845464643
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physical	XXI, 424 S. Ill., graph. Darst. 27 cm
publishDate	2009
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publisher	Sharpe
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spellingShingle	Handbook of brand relationships Relationship marketing Brand choice Branding (Marketing) Customer relations Psychologie (DE-588)4047704-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4047704-6 (DE-588)4789127-0 (DE-588)4136439-9 (DE-588)4384508-3 (DE-588)4062632-5 (DE-588)4144679-3 (DE-588)4143413-4
title	Handbook of brand relationships
title_auth	Handbook of brand relationships
title_exact_search	Handbook of brand relationships
title_full	Handbook of brand relationships Deborah J. MacInnis ... eds.
title_fullStr	Handbook of brand relationships Deborah J. MacInnis ... eds.
title_full_unstemmed	Handbook of brand relationships Deborah J. MacInnis ... eds.
title_short	Handbook of brand relationships
title_sort	handbook of brand relationships
topic	Relationship marketing Brand choice Branding (Marketing) Customer relations Psychologie (DE-588)4047704-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Relationship marketing Brand choice Branding (Marketing) Customer relations Psychologie Beziehungsmarketing Markenimage Kundenbindung Verbraucher Markenpolitik Aufsatzsammlung
url	http://www.gbv.de/dms/zbw/588894591.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT macinnisdeborahj handbookofbrandrelationships

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