Web 2.0 for business: learning the new tools
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/enhancements/fy0913/2009026532-b.html http://www.loc.gov/catdir/enhancements/fy0913/2009026532-d.html http://www.loc.gov/catdir/enhancements/fy0913/2009026532-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018867236&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | "The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools. Includes engaging and challenging projects so readers can learn to put concepts to action. Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job"--Provided by publisher. |
| Beschreibung: | Includes index. -- "The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job"--Provided by publisher. |
| Umfang: | VII, 87 S. Ill., graph. Darst. |
| ISBN: | 9780470436189 |
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| 500 | |a Includes index. -- "The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job"--Provided by publisher. | ||
| 520 | 3 | |a "The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools. Includes engaging and challenging projects so readers can learn to put concepts to action. Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job"--Provided by publisher. | |
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| 650 | 4 | |a Online social networks | |
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Datensatz im Suchindex
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| adam_text | WEB 2.0 FOR BUSINESS: LEARNING THE NEW TOOLS BRUCE A. WHITE QUINNIPIAC
UNIVERSITY ANDREW PAUXTIS WILEY JOHN WILEY & SONS, INC. CONTENTS PREFACE
III ACKNOWLEDGMENTS IV *CHAPTER 1 A BRAND NEW WEB 1 1.1 WHAT IS WEB 2.0?
1 1.2 WHAT ARE THE MAJOR COMPONENTS OF WEB 2.0? 3 1.2.1 SOCIAL
NETWORKING 3 1.2.2 BLOGS, BLOGGING, AND RSS FEEDS 3 1.2.3 WIKIS 4 1.2.4
MEDIA 4 1.3 A BRIEF HISTORY OF WEB 2.0 4 1.4 WHY IS WEB 2.0 IMPORTANT? 5
*CHAPTER 2 SOCIAL NETWORKING 7 2.1 WHAT IS SOCIAL NETWORKING? 7 2.2
GETTING CONNECTED TO A SOCIAL NETWORK 8 2.2.1 WHAT ARE THE MAJOR SOCIAL
NETWORKING SITES? 8 2.2.2 WHAT IS THE GROWTH POTENTIAL OF SOCIAL
NETWORKING? 2.3 SOCIAL NETWORKING APPLICATIONS 9 2.3.1 SOME PROBLEMS
WITH SOCIAL NETWORKING 10 2.3.2 HOW DO BUSINESSES USE SOCIAL NETWORKING?
11 2.3.3 WHERE S THE MONEY IN SOCIAL NETWORKING? 11 2.4 OTHER SOCIAL
NETWORKS 12 2.5 WHAT IS THE FUTURE OF SOCIAL NETWORKING? 13 *CHAPTER 3
BLOGGING FOR BUSINESS 16 3.1 WHAT IS BLOGGING? 16 3.2 OVERVIEW AND
BASICS 17 3.2.1 USING BLOGGER 17 3.2.2 STARTING BLOGGER ACCOUNT 17 3.2.3
WHAT TO WRITE 19 3.2.4 MORE PERSONAL BLOGS 20 3.3 HOW TO CREATE YOUR OWN
SITE 22 3.3.1 MAKING MONEY BY BLOGGING 22 3.4 CONCLUSION 23 *CHAPTER 4
WIKIS FOR BUSINESS 25 4.1 WHAT IS A WIKI? 25 4.2 MAJOR WIKI SITES 26
4.2.1 WIKIPEDIA 26 4.2.2 WIKITRAVEL 26 4.2.3 WIKIHOW 26 4.2.4 JOTSPOT 27
VI B» CONTENTS 4.2.5 PBWIKI 28 4.2.6 WETPAINT 29 4.3 COMMON FEATURES OF
WIKI SITES 29 4.3.1 SECURITY 30 4.3.2 MAINTENANCE 31 4.4 BUSINESS AND
WIKIS 31 4.5 HOW DO WIKIS MAKE MONEY? 33 4.6 HOW IS A WIKI DIFFERENT
FROM A BLOG? 34 4.7 CONCLUSION 35 *CHAPTER 5 WEB 2.0 MEDIA 36 5.1 WHAT
IS WEB 2.0 MEDIA? 36 5.2 HOW POPULAR IS WEB 2.0 MEDIA? 36 5.3 WEB 2.0
MEDIA SITES YOU SHOULD KNOW 38 5.3.1 YOUTUBE 38 5.3.2 PODCASTING/ITUNES
40 5.3.3 FLICKR 44 5.4 WEB 2.0 MEDIA: BUSINESS, ADVERTISING, AND
CORPORATE USES 45 5.5 THE FUTURE AND GROWTH POTENTIAL OF WEB 2.0 MEDIA
45 *CHAPTER 6 FORUMS 48 6.1 WHAT ARE FORUMS? 48 6.2 OTHER FORUMS THAT
MIGHT BE OF INTEREST 49 6.2.1 BUSINESS FORUMS 52 6.2.2 OTHER BUSINESS
FORUMS THAT MIGHT BE OF INTEREST 53 6.2.3 ACCOUNTING FORUMS 53 6.2.4
FINANCE FORUMS 53 6.2.5 - ENTREPRENEURIAL FORUMS 54 *CHAPTER 7
COLLABORATION 56 7.1 WHAT IS COLLABORATION? 56 7.1.1 INSTANT MESSAGING
56 7.1.2 CORPORATE INSTANT MESSAGING 58 7.1.3 TEXT MESSAGES 59 7.2
COLLABORATION IN THE WEB 2.0 WORLD 60 7.2.1 VOICE MEDIA AND
COLLABORATION 60 7.2.2 SKYPE 61 7.2.3 VIDEO PHONE CALLS 63 7.3 BUSINESS
USE OF COLLABORATION TOOLS 64 *CHAPTER 8 VIRTUAL TEAMS AND COLLABORATION
66 8.1 VIRTUAL TEAMS 66 8.2 MANAGING VIRTUAL TEAMS 66 8.2.1 TEAM
ORGANIZATION AND LEADERSHIP 67 8.2.2 VIRTUAL TEAM SUCCESS FACTOR 68
8.2.3 DEVELOPING TRUST 69 8.2.4 TEAM COMMUNICATION 69 CONTENTS VII 8.3
TELECOMMUTING 69 8.3.1 BENEFITS OF TELECOMMUTING 70 8.3.2 COSTS OF
TELECOMMUTING 70 8.3.3 DESIGNING A HOME OFFICE 71 8.3.4 FURTHER THOUGHTS
ON TELECOMMUTING 71 8.4 WHAT IS A VIRTUAL COMPANY? 71 8.5 WHAT IS
OUTSOURCING? 72 *CHAPTER 9 LEVERAGING WEB 2.0 74 9.1 WEB 2.0 UTILIZATION
74 9.1.1 OPENSOCIAL 74 9.1.2 SOCIAL SIMPLIFIED: TWITTER 75 9.2 CREATING
A SUSTAINABLE WEB 2.0 BUSINESS MODEL 75 9.2.1 ORIGINALITY 76 9.2.2 ANGLE
76 9.2.3 CREATIVITY 76 9.2.4 SERVICE OFFERED 76 9.2.5 CAPABILITY 77
9.2.6 COMPETITION 77 9.2.7 AUDIENCE 77 9.2.8 MARKETING 77 9.3 MARKETING
WITH WEB 2.0 78 9.4 PROTECTING YOURSELF 78 GLOSSARY 81 INDEX 85
|
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| id | DE-604.BV035973270 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:04:19Z |
| institution | BVB |
| isbn | 9780470436189 |
| language | English |
| lccn | 2009026532 |
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| physical | VII, 87 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | Wiley |
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| spellingShingle | White, Bruce A. Pauxtis, Andrew 1984- Web 2.0 for business learning the new tools Information technology Management Web 2.0 Online social networks Informationstechnik (DE-588)4026926-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4026926-7 (DE-588)7548364-6 (DE-588)4037278-9 |
| title | Web 2.0 for business learning the new tools |
| title_auth | Web 2.0 for business learning the new tools |
| title_exact_search | Web 2.0 for business learning the new tools |
| title_full | Web 2.0 for business learning the new tools Bruce A. White ; Andrew Pauxtis |
| title_fullStr | Web 2.0 for business learning the new tools Bruce A. White ; Andrew Pauxtis |
| title_full_unstemmed | Web 2.0 for business learning the new tools Bruce A. White ; Andrew Pauxtis |
| title_short | Web 2.0 for business |
| title_sort | web 2 0 for business learning the new tools |
| title_sub | learning the new tools |
| topic | Information technology Management Web 2.0 Online social networks Informationstechnik (DE-588)4026926-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Information technology Management Web 2.0 Online social networks Informationstechnik World Wide Web 2.0 Management |
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