The fortune at the bottom of the pyramid: eradicating poverty through profits
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice-Hall
2010
|
| Ausgabe: | 5. anniversary ed., rev. and updated |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips. |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke. |
| Umfang: | XXII, 407 S. Ill. CD-ROM (12 cm) |
| ISBN: | 9780137009275 |
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Datensatz im Suchindex
| _version_ | 1819268901624610816 |
|---|---|
| adam_text | Contents
Preface
.......................................xiii
Guide
to
Readers ...............................xx
Part I Private Sector and Poverty:
Progress During
2004-2009 ............1
New Private Sector and Poverty: Progress During
Introduction
2004-2009 .............................3
The Role of the Private Sector
.....................5
Who and What Is the Bottom of the Pyramid?
What Have We Learned?
.........................6
Bottom of the Pyramid as a Business Opportunity
.....8
Key Lessons from Experiments
....................11
Business and the New Social Compact
..............18
Democratizing Commerce:
The Challenge for the 21st Century
...............20
Partii
The Original Text of the Book
.........25
Chapter
1
The Market at the Bottom of the Pyramid
.. .27
The Power of Dominant Logic
.....................30
The Nature of the BOP Market
....................34
There Is Money at the BOP
.........................34
Access to BOP Markets
...........................37
The BOP Markets Are Brand-Conscious
..............38
The BOP Market Is Connected
......................38
BOP Consumers Accept Advanced Technology Readily
.. .39
vi The Fortune
at the Bottom of the Pyramid
The Market Development Imperative
...............40
Create the Capacity to Consume
.....................40
The Need for New Goods and Services
................43
Dignity and Choice
...............................44
Trust Is a Prerequisite
..............................45
Benefits to the Private Sector
......................46
Chapter
2
Products and Services for the BOP
.........47
A Philosophy for Developing Products and
Services for the BOP
...........................48
Twelve Principles of Innovation for BOP Markets
... .49
Making It Happen
...............................52
1.
Price Performance
..............................52
2.
Innovation: Hybrids
............................54
3.
Scale of Operations
.............................56
4.
Sustainable Development:
Eco-Friendly
..............57
5.
Identifying Functionality:
Is the BOP Different from Developed Markets?
.......58
6.
Process Innovation
.............................61
7.
Deskilling of Work
..............................63
8.
Education of Customers
..........................65
9.
Designingfor Hostile Infrastructure
.................66
10.
Interfaces
....................................67
11.
Distribution: Accessing the Customer
..............68
12.
BOP Markets Essentially Allow Us to Challenge
the Conventional Wisdom in Delivery of Products
and Services
.................................69
Conclusion
....................................70
Chapter
3
BOP: A Global Opportunity
..............73
Engaging the BOP
..............................74
Local Growth Opportunities
......................76
Learning to Grow
................................76
Local Innovations and Global Opportunity
..........78
BOP Solutions for Developed Markets
..............79
Contents
vii
Lessons for MNCs from BOP Markets
.............81
Capital Intensity
.................................81
Sustainable Development
...........................83
Innovations
.....................................83
The Costs of Managing
..........................84
Learning to Live in a Network of Relationships
.......87
Chapter
4
The Ecosystem for Wealth Creation
.......89
Market-Oriented Ecosystem
......................91
Ecosystems for a Developing Country
..............92
Learning the Sanctity of Contracts
.................94
Reducing Inequities in Contracts
..................95
Building Governance Capabilities Among the Poor
.. .98
Chapter
5
Reducing Corruption: Transaction
Governance Capacity
..................103
Are the Poor Poor?
.............................104
Transaction Governance Capacity (TGC)
...........107
Building TGC
.................................109
The Andhra Pradesh e-Governance Story
...........
Ill
eSeva
........................................115
Center for Good Governance
....................116
Impediments
..................................120
Lessons from the Andhra Pradesh Experiment
......121
Appendix: List of eSeva Services
..................123
Chapter
6
Development as Social Transformation
... .125
Development as Social Transformation
.............126
Breaking Down Barriers to Communication
.........129
BOP Consumers Upgrade
.......................131
Gaining Access to Knowledge
....................132
Identity for the Individual
.......................133
Women Are Critical for Development
.............134
Evolving Checks and Balances
....................135
The Real Test: From the Pyramid to the Diamond
.. .136
The Fortune at the Bottom of the Pyramid
Part III CEO Reactions to the Concept and
the Book
..........................141
Microsoft
.............................143
Bharti Airtel—Empowering the
Villages of India
.......................145
Reuters Market Light and The Fortune at
the Bottom of the Pyramid
.............147
Royal
DSM
...........................151
ING
.................................153
Key Business Initiatives
.........................154
ING Vysya Bank
..............................154
Monitoring and Additional Services
...............154
Case Study: Banking Services for the Unbanked
Population in Rural India
.......................155
GlaxoSmithKline
......................157
Unilever
..............................159
Doing Good, Doing Well
........................159
Philips Electronics—Improving Health and
Weil-Being at the Base of the Pyramid
___161
Maastricht School of Management
........165
Management Education for the Poor:
The Maastricht School of Management Story
......165
To Provide Top-Quality Management Education at a
Fraction of the Cost of Comparable World-Class
Management Schools
............................166
To Provide Relevant Content to the Programs in
Developing Countries
...........................167
Financial Resources for Students Tuition Fees
..........168
Acumen Fund
.........................169
Contents
Part IV Case Studies and CEO Comments
.....171
Jaipur Rugs: Connecting Rural India to
Global Markets
.......................175
Introduction
...................................175
The Grassroots of a Global Supply Chain
..........176
Company History and Description
................176
The Ecosystem of Jaipur Rugs
....................177
Jaipur Rugs Company (JRC)
......................178
Jaipur Rugs, Incorporated (JRI)
.....................179
BhoomiL· Wools
................................179
Jaipur Rugs Foundation (JRF)
.....................179
Business System Building Blocks
..................179
Deeply Rooted Relationships
.......................179
Driven by Social Values
..........................180
Reducing Capital Intensity
........................180
Technical Architecture
............................181
Management Team
.............................182
N.K. Chaudhary, Chairman
......................182
Family
........................................182
Field Management
..............................183
Production
....................................184
Raw Materials Sourcing
..........................186
Wool Processing
.................................186
Weaving Locations
..............................191
Finishing
......................................191
Weaver Engagement Models
.......................191
Technical Architecture
..........................194
Production Process Logistics
.......................194
Institutionalizing Quality
.........................196
Information Technology
...........................198
Human and Communications Networks
.............199
The Fortune at the Bottom of the Pyramid
Capacity Building and Social Issues
...............199
Promotion oj Leadership and
Entrepreneurship
........199
Training
.......................................200
Labor Practices
.................................201
Sales and Product Snapshot
......................202
Future Goals and Challenges
.....................204
Casas Bahia:
Retail for the Poor
..........207
Update:
Casas Bahia............................
216
Chain Launch Store in
Paraisópolis
.................217
Virtual Store
...................................218
CEMEX: Homes for the Poor
............219
CEMEX Update: Patrimono Hoy
................234
Present Modus
Operandi
..........................234
Achievements
...................................235
Coverage
.....................................235
Impacts and International Awards
..................236
Challenge—Partnerships
..........................238
Current Achievements and Opportunities
.............239
CEMEX s Progress
.............................241
Mejora Tu
Calk—Improve Your Street
................241
Microempresarios-Micro Entrepreneurs
..............243
Centros Productivos de
Autoempleo (CPAs)
Productive Centers for Self-Employment
.............244
Conclusion
....................................245
Annex
.......................................246
Hindustan Unilever: Lifebuoy Soap
.......249
Hindustan Unilever: Iodized Salt
(Annapurna Salt)
.......................261
Hindustan Unilever Case Updates
.................270
I. Project Shakti
.................................270
II. The Challenge of Safe Drinking Water
.............272
III. Lifebuoy Swasthya
Chętna—
Health and
Hygiene Education
.............................273
Contents xi
Jaipur Foot: Prosthetics for the Poor
.......275
Jaipur Foot Update
.............................279
Aravind Eye Care:
The Most Precious Gift
................283
Update: Aravind Eye Care
......................289
Diabetic Retinopathy Screening Through Mobile Van
... .292
School Screening Camps
..........................293
Scaling up Services by Developing Business Models and
Extending to the Northern Part of India
.............294
LAICO-Lions Aravind Institute of
Community Ophthalmology
......................295
Aurohb
.......................................296
Dr. G. Venkataswamy Eye Research Institute
..........297
Training
.......................................297
Eye Bank
......................................298
IT Services
.....................................298
ICICI: Financial Services for the Poor
.....299
Update: ICICI Bank
...........................315
1.
The Micro Credit and Business
Correspondent Model
.........................316
2.
Farmer Financing
.............................318
3.
Micro Insurance (Health and Nonhealth) and
Micro Systematic Investment Plans
................318
4.
The ICICI Foundation
.........................319
ITC e-Choupal:
Technology for the Poor
.. .321
Update:
ITC
е
-Choupal
.........................
339
Λ
The Ideas Behind
е
-Choupal
.....................
339
2.
Evolution ofe-Choupal
.........................340
3.
Principles in Operationalizing
е
-Choupal
...........
341
4.
Vision ofe-Choupal
...........................343
Voxiva: Health Alerts for All
.............345
Update: Voxiva
................................354
xii
The Fortune at the Bottom of the Pyramid
E+Co: Energy for Everyone
..............357
Update: E+Co/Tecnosol
.........................370
Biographies of the Researchers and Writers of
the Success Case Studies from The Fortune at
the Bottom of the Pyramid
.................373
Part V Video Clips (on CD and www.ftpress.com/
Prahalad)
........383
Jaipur Rugs
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever Limited
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID
Parry
Voxiva
E+Co/Tecnosol
Andhra Pradesh
Index
................................385
BONUS MATERIAL
Videos relating to the case studies and bonus case studies are located on the book
CD. You can also download them at the following Web site:
www.ftpress.com/Prahalad
Ebook readers can view extended case studies at the end of the ebook, following
the index.
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
| edition | 5. anniversary ed., rev. and updated |
| format | Book |
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| geographic | Entwicklungsländer (DE-588)4014954-7 gnd |
| geographic_facet | Entwicklungsländer |
| id | DE-604.BV035824172 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:01:02Z |
| institution | BVB |
| isbn | 9780137009275 |
| language | English |
| lccn | 2009020192 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018682859 |
| oclc_num | 316017704 |
| open_access_boolean | |
| owner | DE-12 DE-898 DE-BY-UBR DE-2070s DE-384 DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-12 DE-898 DE-BY-UBR DE-2070s DE-384 DE-473 DE-BY-UBG DE-N2 |
| physical | XXII, 407 S. Ill. CD-ROM (12 cm) |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Prentice-Hall |
| record_format | marc |
| spellingShingle | Prahalad, Coimbatore K. 1941-2010 The fortune at the bottom of the pyramid eradicating poverty through profits Entwicklungsländer Gesellschaft Globalisierung Multinationales Unternehmen International business enterprises Social aspects Developing countries Non-governmental organizations Developing countries Poor Developing countries Economic assistance Developing countries Globalization Economic aspects Developing countries aGlobalization xEconomic aspects zDeveloping countries Unternehmen (DE-588)4061963-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftshilfe (DE-588)4190054-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd Nichtstaatliche Organisation (DE-588)4131014-7 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Entwicklungszusammenarbeit (DE-588)4198756-1 gnd Bekämpfung (DE-588)4112701-8 gnd Armut (DE-588)4002963-3 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4066439-9 (DE-588)4066438-7 (DE-588)4190054-6 (DE-588)4075092-9 (DE-588)4318539-3 (DE-588)4131014-7 (DE-588)4055737-6 (DE-588)4198756-1 (DE-588)4112701-8 (DE-588)4002963-3 (DE-588)4557997-0 (DE-588)4014954-7 |
| title | The fortune at the bottom of the pyramid eradicating poverty through profits |
| title_auth | The fortune at the bottom of the pyramid eradicating poverty through profits |
| title_exact_search | The fortune at the bottom of the pyramid eradicating poverty through profits |
| title_full | The fortune at the bottom of the pyramid eradicating poverty through profits C. K. Prahalad |
| title_fullStr | The fortune at the bottom of the pyramid eradicating poverty through profits C. K. Prahalad |
| title_full_unstemmed | The fortune at the bottom of the pyramid eradicating poverty through profits C. K. Prahalad |
| title_short | The fortune at the bottom of the pyramid |
| title_sort | the fortune at the bottom of the pyramid eradicating poverty through profits |
| title_sub | eradicating poverty through profits |
| topic | Entwicklungsländer Gesellschaft Globalisierung Multinationales Unternehmen International business enterprises Social aspects Developing countries Non-governmental organizations Developing countries Poor Developing countries Economic assistance Developing countries Globalization Economic aspects Developing countries aGlobalization xEconomic aspects zDeveloping countries Unternehmen (DE-588)4061963-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftshilfe (DE-588)4190054-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd Nichtstaatliche Organisation (DE-588)4131014-7 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Entwicklungszusammenarbeit (DE-588)4198756-1 gnd Bekämpfung (DE-588)4112701-8 gnd Armut (DE-588)4002963-3 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Entwicklungsländer Gesellschaft Globalisierung Multinationales Unternehmen International business enterprises Social aspects Developing countries Non-governmental organizations Developing countries Poor Developing countries Economic assistance Developing countries Globalization Economic aspects Developing countries aGlobalization xEconomic aspects zDeveloping countries Unternehmen Wirtschaftsethik Wirtschaftsentwicklung Wirtschaftshilfe Sozioökonomischer Wandel Nichtstaatliche Organisation Soziale Verantwortung Entwicklungszusammenarbeit Bekämpfung Armut |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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