Tourism management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Milton, Qld.
Wiley
2010
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Wiley Australia tourism series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018624036&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XII, 420 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780470820223 0470820225 |
Internformat
MARC
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| 650 | 7 | |a Welt |2 stw | |
| 650 | 7 | |a Öko-Tourismus |2 stw | |
| 650 | 4 | |a Ecotourism |z Australia | |
| 650 | 4 | |a Tourism |z Australia |x Management | |
| 650 | 4 | |a Tourism |z Australia |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1819274385142317056 |
|---|---|
| adam_text | Titel: Tourism management
Autor: Weaver, David
Jahr: 2010
CONTENTS
Preface..................................................................................................................x
Acknowledgements..............................................................................................xi
Real-world examples at a glance.........................................................................xii
CHAPTER 1 Introduction to tourism management 1
Introduction.........................................................................................................2
The phenomenon of tourism................................................................................2
Definition of tourism............................................................................................2
The importance of tourism 3
Tourism as an academic field of study.................................................................3
Obstacles to development 4
Indications of development 7
A sequence of tourism platforms 10
Universities and community colleges 12
Characteristics, outline and structure.................................................................13
Chapter outline 14
Chapter structure 14
Chapter review...................................................................................................16
Summary of key terms 16
Questions 17
Exercises 18
Further reading 18
CHAPTER 2 The tourism system 19
Introduction.......................................................................................................20
A systems approach to tourism..........................................................................20
The basic whole tourism system 20
The tourist..........................................................................................................22
Spatial component 22
Temporal component 24
Travel purpose 26
Major tourist categories 30
Data problems 32
Origin region......................................................................................................33
Origin community 33
Origin government 34
Transit region.....................................................................................................36
Management implications of transit regions 36
Effects of technology 37
Destination region..............................................................................................38
Destination communities 39
Destination governments 39
The tourism industry..........................................................................................40
Chapter review...................................................................................................42
Summary of key terms 42
Questions 43
Exercises 44
Further reading 44
Case study..........................................................................................................45
CHAPTER 3 The evolution and growth of tourism 47
Introduction.......................................................................................................48
Premodern tourism.............................................................................................48
Mesopotamia, Egypt and the Indus Valley 48
Ancient Greece and Rome 49
The Dark Ages and Middle Ages 50
Early modern tourism (1500-1950)...................................................................52
The Grand Tour 52
Spa resorts 53
Seaside resorts 54
Thomas Cook 55
The post-Cook period (1880-1950) 57
Contemporary tourism (1950 onwards).............................................................57
The world s biggest industry? 59
Factors associated with increased tourism demand............................................59
Economic factors 59
Social factors 61
Demographic factors 63
Technological factors 68
Political factors 70
Australian tourism participation.........................................................................71
Future growth prospects....................................................................................72
Chapter review...................................................................................................73
Summary of key terms 73
Questions 76
Exercises 76
Further reading fj
Case study..................................... 77
CHAPTER 4 Destinations 80
Introduction...................................... gl
Global destination patterns: MDCs and LDCs....................................................81
Tourism market share and growth 81
Reasons for the emergence of the LDCs as destinations 82
Pull factors influencing a destination..................................................................86
Geographical proximity to markets ................ 87
Accessibility to markets 88
Availability of attractions 89
Cultural links g0
Availability 0/ services 91
Affordability 91
Peace, stability and safety 91
Pro-tourism policies 95
Regional destination patterns............................... .95
Europe .......................................................96
Asia-Pacific og
The Americas 99
The Middle East 100
Africa 102
Australia 102
Internal destination patterns.............................................................................104
The Australian pattern 106
Chapter review.................................................................................................108
Summary of key terms 108
Questions 109
Exercises 110
Further reading 110
Case study........................................................................................................Ill
CHAPTER 5 The tourism product 114
Introduction.....................................................................................................115
Tourist attractions............................................................................................115
Natural sites 115
Natural events 122
Cultural sites 123
Attraction attributes 132
The tourism industry........................................................................................136
Travel agencies 136
Transportation 137
Accommodation 140
Tour operators 141
Merchandise 143
Industry structure 143
Chapter review.................................................................................................146
Summary of key terms 146
Questions 148
Exercises 148
Further reading 149
Case study........................................................................................................149
CHAPTER 6 Tourist markets 152
Introduction.....................................................................................................153
Tourist market trends.......................................................................................153
The democratisation of travel 153
The emergence of simple market segmentation and multilevel segmentation 153
Niche markets and markets of one 154
The destination selection process.....................................................................155
Multiple decision makers 156
Tourist market segmentation............................................................................157
Geographic segmentation 158
Sociodemographic segmentation 160
Psychographic segmentation 167
Behavioural segmentation 170
Chapter review.................................................................................................175
Summary of key terms 175
Questions 176
Exercises 177
Further reading 177
Case study........................................................................................................178
CHAPTER 7 Tourism marketing 181
Introduction.....................................................................................................182
The nature of marketing...................................................................................182
Definition of marketing 182
Services marketing............................................................................................182
Intangibility 183
Inseparability 184
Variability 184
Perishability 185
Managing supply and demand.........................................................................185
Daily variations in demand 187
Weekly variations in demand 187
Seasonal variations in demand 187
Long-term variations in demand 187
Supply/demand matching strategies 188
Market failure...................................................................................................192
Destination tourism organisations 192
Strategic tourism marketing..............................................................................194
SWOT analysts and objectives 194
Objectives 195
Control/evaluation 196
Marketing mix..................................................................................................197
Place 197
Product 197
People 198
Price 199
Packaging 200
Programming 201
Promotion 201
Partnerships 205
Chapter review.................................... 206
Summary of key terms 206
Questions 208
Exercises 208
Further reading 208
Case study.............................. 209
CHAPTER 8 Economic impacts of tourism 212
Introduction..................... 213
Economic benefits............................. .............................................................213
Direct revenue ............................................... 213
Indirect revenue 218
Economic integration and diversification 220
Employment (direct and indirect) 220
Regional development 220
Formal and informal sectors 222
Economic costs 223
Direct financial costs 224
Indirect financial costs 225
Fluctuations in intake 226
Competition with other sectors 230
Employment problems 230
Chapter review.................................................................................................232
Summary of key terms 232
Questions 233
Exercises 234
Further reading 234
Case study........................................................................................................235
CHAPTER 9 Sociocultural and environmental
impacts of tourism 238
Introduction.....................................................................................................239
Sociocultural benefits.......................................................................................239
Promotion of cross-cultural understanding 239
Incentive to preserve culture and heritage 240
Promoting social wellbeing and stability 242
Sociocultural costs............................................................................................242
Commodification 242
The demonstration effect revisited 244
The relationship between tourism and crime 245
Factors contributing to the increased likelihood of sociocultural costs 247
Resident reactions 251
Environmental benefits.....................................................................................252
Environmental costs.........................................................................................252
Environmental impact sequence 253
Permanent environmental restructuring 253
Generation of waste residuals 256
Climate change 256
Tourist activities 257
Indirect and induced activities 257
Ecological footprinting 258
Management implications of sociocultural and environmental impacts 259
Chapter review.................................................................................................260
Summary of key terms 260
Questions 261
Exercises 262
Further reading 262
Case study........................................................................................................263
CHAPTER 10 Destination development 266
Introduction.....................................................................................................267
Destination cycle..............................................................................................267
The Butler Sequence 268
Critique of the Butler sequence 276
Factors that change the destination cycle.........................................................282
Internal-intentional actions 283
External-unintentional actions 283
Internal-unintentional actions 283
External-intentional actions 283
National tourism development.........................................................................284
Spatial diffusion 284
Effects of hierarchical diffusion 285
Effects of contagious diffusion 285
Model of national tourism development 287
Chapter review.................................................................................................289
Summary of key terms 289
Questions 290
Exercises 291
Further reading 291
Case study........................................................................................................292
CHAPTER 11 Sustainable tourism 294
Introduction.....................................................................................................295
A paradigm shift...............................................................................................295
Dominant Western environmental paradigm 295
Contradictions in the dominant Western environmental paradigm 296
Towards a green paradigm 297
Sustainable tourism..........................................................................................299
Indicators 300
Sustainability and mass tourism.......................................................................302
Reasons for adoption 302
Practices 306
Quality control 307
Sustainability and small-scale tourism..............................................................310
Alternative tourism 310
Manifestations 312
Critique of alternative tourism 312
Ecotourism...................................... 314
Soft and hard ecotourism 316
Magnitude 317
Location 317
Destination sustainability....................................................................319
Extending the Butler sequence 319
Chapter review................................. 322
Summary of key terms 323
Questions 324
Exercises 325
Further reading 325
Case study................................ 326
CHAPTER 12 Tourism research 330
Introduction.....................................................................................................331
Types of research..............................................................................................331
Basic research 331
Applied research 334
Cross-sectional research 335
Longitudinal research 336
Qualitative research 336
Quantitative research 337
Primary research 338
Secondary research 343
The research process........................................................................................345
Problem recognition 345
Question formulation 346
Identification of research methodology or methods 348
Data collection 349
Data analysis 350
Data presentation 350
Data interpretation 350
Chapter review.................................................................................................352
Summary of key terms 352
Questions 353
Exercises 354
Further reading 354
Case study........................................................................................................355
Appendix 1.......................................................................................................357
Appendix 2.......................................................................................................359
Appendix 3.......................................................................................................363
References.........................................................................................................370
Glossary............................................................................................................391
Index................................................................................................................407
|
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| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
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| indexdate | 2024-12-20T13:59:39Z |
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| spellingShingle | Weaver, David B. Lawton, Laura Tourism management Erholungsgebiet stw Internationaler Tourismus stw Makroökonomischer Einfluss stw Soziale Folgen stw Tourismusmarketing stw Tourismuswirtschaft stw Urlaubsverhalten stw Welt stw Öko-Tourismus stw Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4018406-7 (DE-588)4003900-6 |
| title | Tourism management |
| title_auth | Tourism management |
| title_exact_search | Tourism management |
| title_full | Tourism management David Weaver ; Laura Lawton |
| title_fullStr | Tourism management David Weaver ; Laura Lawton |
| title_full_unstemmed | Tourism management David Weaver ; Laura Lawton |
| title_short | Tourism management |
| title_sort | tourism management |
| topic | Erholungsgebiet stw Internationaler Tourismus stw Makroökonomischer Einfluss stw Soziale Folgen stw Tourismusmarketing stw Tourismuswirtschaft stw Urlaubsverhalten stw Welt stw Öko-Tourismus stw Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Erholungsgebiet Internationaler Tourismus Makroökonomischer Einfluss Soziale Folgen Tourismusmarketing Tourismuswirtschaft Urlaubsverhalten Welt Öko-Tourismus Ecotourism Australia Tourism Australia Management Tourism Australia Marketing Management Tourismus Australien |
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