Managing customers for profit: strategies to increase profits and build loyalty
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River, N.J.
Wharton School Pub.
2008
|
| Ausgabe: | 1. printing |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017996927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xx, 296 p. ill. 24 cm |
| ISBN: | 0132352214 9780132352215 |
Internformat
MARC
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| 245 | 1 | 0 | |a Managing customers for profit |b strategies to increase profits and build loyalty |c V. Kumar |
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| 264 | 1 | |a Upper Saddle River, N.J. |b Wharton School Pub. |c 2008 | |
| 300 | |a xx, 296 p. |b ill. |c 24 cm | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Profit | |
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Datensatz im Suchindex
| _version_ | 1819261641092497408 |
|---|---|
| adam_text | MANAGING CUSTOMERS FOR PROFIT / KUMAR, V. : 2008 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS INTRODUCTION MAXIMIZING PROFITABILITY CUSTOMER
SELECTION METRICS MANAGING CUSTOMER PROFITABILITY MAXIMIZING CUSTOMER
PROFITABILITY MANAGING LOYALTY AND PROFITABILITY SIMULTANEOUSLY OPTIMAL
ALLOCATION OF RESOURCES ACROSS MARKETING AND COMMUNICATION STRATEGIES
PITCHING THE RIGHT PRODUCT, TO THE RIGHT CUSTOMER, AT THE RIGHT TIME
PREVENTING ATTRITION OF CUSTOMERS MANAGING MULTI-CHANNEL SHOPPERS
LINKING INVESTMENTS IN BRANDING TO CUSTOMER PROFITABILITY ACQUIRING
PROFITABLE CUSTOMERS MANAGING CUSTOMER REFERRAL BEHAVIOR ORGANIZATIONAL
AND IMPLEMENTATION CHALLENGES THE FUTURE OF CUSTOMER MANAGEMENT.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Kumar, V. 1957- |
| author_GND | (DE-588)131395319 |
| author_facet | Kumar, V. 1957- |
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| author_variant | v k vk |
| building | Verbundindex |
| bvnumber | BV035720120 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)156891919 (DE-599)BVBBV035720120 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. printing |
| format | Book |
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| id | DE-604.BV035720120 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:48:53Z |
| institution | BVB |
| isbn | 0132352214 9780132352215 |
| language | English |
| lccn | 2007027915 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017996927 |
| oclc_num | 156891919 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xx, 296 p. ill. 24 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wharton School Pub. |
| record_format | marc |
| spellingShingle | Kumar, V. 1957- Managing customers for profit strategies to increase profits and build loyalty Customer relations Management Profit Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Profit (DE-588)4130631-4 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4130631-4 |
| title | Managing customers for profit strategies to increase profits and build loyalty |
| title_auth | Managing customers for profit strategies to increase profits and build loyalty |
| title_exact_search | Managing customers for profit strategies to increase profits and build loyalty |
| title_full | Managing customers for profit strategies to increase profits and build loyalty V. Kumar |
| title_fullStr | Managing customers for profit strategies to increase profits and build loyalty V. Kumar |
| title_full_unstemmed | Managing customers for profit strategies to increase profits and build loyalty V. Kumar |
| title_short | Managing customers for profit |
| title_sort | managing customers for profit strategies to increase profits and build loyalty |
| title_sub | strategies to increase profits and build loyalty |
| topic | Customer relations Management Profit Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Profit (DE-588)4130631-4 gnd |
| topic_facet | Customer relations Management Profit Beziehungsmanagement Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017996927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kumarv managingcustomersforprofitstrategiestoincreaseprofitsandbuildloyalty |