Verfügbarkeit: Marketing | Technische Universität München

Marketing:

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Bibliographische Detailangaben
Beteiligte Personen:	Grewal, Dhruv (VerfasserIn), Levy, Michael 1950- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill Irwin 2010
Ausgabe:	2. ed., internat. student ed.
Schlagwörter:	Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017992425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes index
Umfang:	XXXV, 683 S. zahlr. Ill., graph. Darst.
ISBN:	0071285466 9780071285469

Internformat

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Datensatz im Suchindex

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adam_text	brief contents SECTION ONE Assessing the Marketplace 1 ι Overview of Marketing 3 2 Developing Marketing Strategies and a Marketing Plan 31 3 Marketing Ethics 85 4 Analyzing the Marketing Environment 113 SECTION TWO Understanding the Marketplace 147 5 Consumer Behavior 149 6 Business-to-Business Marketing 181 7 Global Marketing 207 SECTION THREE Targeting the Marketplace 241 8 Segmentation, Targeting, and Positioning 243 9 Marketing Research and Information Systems 275 SECTION FOUR Value Creation 307 10 Product, Branding, and Packaging Decisions 309 11 Developing New Products 339 12 Services:The Intangible Product 367 SECTION FIVE Value Capture 395 13 Pricing Concepts for Establishing Value 397 14 Strategic Pricing Methods 425 SECTION SIX Value Delivery: Designing the Channel and Supply Chain 453 15 Supply Chain Management 455 16 Retailing and Multichannel Marketing 487 SECTION SEVEN Value Communication 521 17 Integrated Marketing Communications 523 18 Advertising, Public Relations, and Sales Promotions 551 19 Personal Selling and Sales Management 585 Glossary бод Quiz Yourself Answer Key 623 Endnotes 625 Credits 657 Name Index 661 Company Index 669 Subject index 6js
any_adam_object	1
author	Grewal, Dhruv Levy, Michael 1950-
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ctrlnum	(OCoLC)226356759 (DE-599)GBV606430539
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dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., internat. student ed.
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isbn	0071285466 9780071285469
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title	Marketing
title_auth	Marketing
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title_full	Marketing Dhruv Grewal ; Michael Levy
title_fullStr	Marketing Dhruv Grewal ; Michael Levy
title_full_unstemmed	Marketing Dhruv Grewal ; Michael Levy
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing stw Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017992425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Inhaltsverzeichnis