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Bibliographische Detailangaben
Beteilige Person:	MacRury, Iain (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Abingdon, Oxon Routledge 2009
Schriftenreihe:	Routledge introductions to media and communications
Schlagwörter:	Advertising Medien Werbung Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index Erscheint: Dezember 2008
Umfang:	p. cm.
ISBN:	9780415251259 9780415251266

Internformat

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Datensatz im Suchindex

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adam_text	ADVERTISING / MACRURY, IAIN : 2009 TABLE OF CONTENTS / INHALTSVERZEICHNIS ADVERTISING AND COMMON SENSE ADVERTISING AGENCIES: MEDIATION AND THE CREATIVE PROCESS ADVERTISING: MARKETING, MEDIA AND COMMUNICATION ANALYSING AND HISTORICISING ADVERTISING ADVERTISING AND CULTURE ADVERTISING: SIGNS AND TEXTUALITIES ADVERTISING: NEW FORMS AND INTIMACIES ADVERTISING: AUDIENCES AND PSYCHOLOGIES BIBLIOGRAPHY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	MacRury, Iain
author_facet	MacRury, Iain
author_role	aut
author_sort	MacRury, Iain
author_variant	i m im
building	Verbundindex
bvnumber	BV035698329
callnumber-first	H - Social Science
callnumber-label	HF5823
callnumber-raw	HF5823
callnumber-search	HF5823
callnumber-sort	HF 45823
callnumber-subject	HF - Commerce
classification_rvk	AP 17200
ctrlnum	(OCoLC)234260177 (DE-599)BVBBV035698329
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Book
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id	DE-604.BV035698329
illustrated	Not Illustrated
indexdate	2024-12-20T13:40:56Z
institution	BVB
isbn	9780415251259 9780415251266
language	English
lccn	2008031536
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017752296
oclc_num	234260177
open_access_boolean
owner	DE-19 DE-BY-UBM DE-188
owner_facet	DE-19 DE-BY-UBM DE-188
physical	p. cm.
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Routledge
record_format	marc
series2	Routledge introductions to media and communications
spellingShingle	MacRury, Iain Advertising Advertising Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4169187-8 (DE-588)4065541-6 (DE-588)4037589-4
title	Advertising
title_auth	Advertising
title_exact_search	Advertising
title_full	Advertising Iain MacRury
title_fullStr	Advertising Iain MacRury
title_full_unstemmed	Advertising Iain MacRury
title_short	Advertising
title_sort	advertising
topic	Advertising Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Advertising Medien Werbung Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017752296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT macruryiain advertising

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Inhaltsverzeichnis