Verfügbarkeit: The impact of brand value on corporate performance

The impact of brand value on corporate performance:

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Bibliographische Detailangaben
Beteiligte Personen:	Kuester, Sabine (VerfasserIn), Landauer, Nina 1981- (VerfasserIn), Becker, Andreas (VerfasserIn)
Format:	Buch
Sprache:	Deutsch
Veröffentlicht:	Mannheim Univ., Inst. für Marktorientierte Unternehmensführung 2009
Schriftenreihe:	Reihe: Management-Know-how M116e
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017716368&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	23 Bl. graph. Darst.
ISBN:	3893333800

Internformat

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Datensatz im Suchindex

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adam_text	INSTITUTE FOR MARKET-ORIENTED MANAGEMENT UNIVERSITY OF MANNHEIM P.O. BOX 10 34 62 68131 MANNHEIM GERMANY SERIES: MANAGEMENT KNOW-HOW NO.:M116E INSTITUTE FOR MARKET-ORIENTED MANAGEMENT KUESTER, S. /LANDAUER, N. /BECKER, A. THE IMPACT OF BRAND VALUE ON CORPORATE PERFORMANCE MANNHEIM 2009 ISBN 3-89333-380-0 SABINE KUESTER, PH.D., PROFESSOR OF MARKETING IS CHAIR OF THE MARKETING DEPARTMENT III AT THE UNIVERSITY OF MANNHEIM (GERMANY) AND DIRECTOR OF THE INSTITUTE FOR MARKET-ORIENTED MANAGEMENT. DIPL.-KFFR. NINA LANDAUER IS DOCTORAL CANDIDATE AT THE DEPARTMENT OF MARKETING III AT THE UNIVERSITY OF MANNHEIM (GERMANY). DIPL.-KFM.ANDREAS BECKER IS SPECIALIST MARKETING STATISTICS AT DEUTSCHE BAHN AG AND DOCTORAL CANDIDATE AT THE DEPARTMENT OF INTERNATIONAL MANAGEMENT AT THE UNIVERSITY OF MANNHEIM (GERMANY). KUESTER, S. / LANDAUER, N. / BECKER, A. 111111 THE IMPACT OF BRAND VALUE ON CORPORATE PERFORMANCE IJBIP CONTENTS 1 INTRODUCTION 1 2 THEORETICAL BACKGROUND 3 2.1 BRANDS AND THEIR FINANCIAL VALUE 3 2.2 BRAND VALUE AND CORPORATE PERFORMANCE 4 3 METHODOLOGY 7 3.1 MEASURING BRAND VALUE AND CORPORATE PERFORMANCE 7 3.2 SAMPLE AND DATA COLLECTION 9 4 RESULTS 11 4.1 DESCRIPTIVE SAMPLE STATISTICS 11 4.2 THE BENEFICIAL EFFECT OF STRONG BRANDS 14 5 DISCUSSION AND IMPLICATIONS 16 6 LIMITATIONS AND FUTURE RESEARCH 17 7 REFERENCES 18 8 APPENDIX 22
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spellingShingle	Kuester, Sabine Landauer, Nina 1981- Becker, Andreas The impact of brand value on corporate performance Reihe: Management-Know-how
title	The impact of brand value on corporate performance
title_auth	The impact of brand value on corporate performance
title_exact_search	The impact of brand value on corporate performance
title_full	The impact of brand value on corporate performance Kuester, S. ; Landauer, N. ; Becker, A.
title_fullStr	The impact of brand value on corporate performance Kuester, S. ; Landauer, N. ; Becker, A.
title_full_unstemmed	The impact of brand value on corporate performance Kuester, S. ; Landauer, N. ; Becker, A.
title_short	The impact of brand value on corporate performance
title_sort	the impact of brand value on corporate performance
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017716368&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV013851118
work_keys_str_mv	AT kuestersabine theimpactofbrandvalueoncorporateperformance AT landauernina theimpactofbrandvalueoncorporateperformance AT beckerandreas theimpactofbrandvalueoncorporateperformance

Verfügbarkeit

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Inhaltsverzeichnis