The Chinese consumer market: opportunities and risks
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Chandos
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Chandos Asian studies series : contemporary issues and trends
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017708839&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XI, 228 S. graph. Darst. |
| ISBN: | 1843343320 9781843343325 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819288510769659904 |
|---|---|
| adam_text | Titel: The Chinese consumer market
Autor: Tang, Lei
Jahr: 2009
Contents
About the author xi
1 Chinese consumer trends 1
Introduction 1
Chinese traditional culture and its values 2
Some essential aspects of Chinese culture 7
The major consumer segments in China and their trends 10
Conclusion 18
References 19
Further readings 20
2 The Chinese automobile market 21
A history of China s automobile industry: three phases 21
The major Chinese automobile manufacturers 22
Local producers may copy designs, especially for spare parts 29
The current automobile market 30
Importing and exporting 34
Market opportunities and risks 38
Main regulations of the Chinese auto industry 40
The leading exhibitions of automobiles and parts in China 42
Understanding Chinese vehicle buying preference 42
Female consumer segments 43
Conclusion 44
References 44
Further readings 45
The Chinese Consumer Market
The cosmetic sector in China 47
Introduction 47
Market overview 47
Competitive situation 48
Major cosmetic players by product sectors 50
Chinese cosmetic consumers 52
Market opportunities and risks 54
Distribution channels 56
What s the challenge for newcomers? 57
How to access Chinese cosmetics market? 58
References 61
Further readings 62
Chinese Internet consumer behaviour 63
Introduction 63
History of the Internet in China 64
Current market growth and statistics 65
Case study: main Internet companies 70
Why e-commerce works well in China? 75
Chinese Internet user characteristics 76
User behaviour and attitudes 77
China s mobile Internet 81
Chinese Internet opportunities and risks 83
Conclusion 89
References 90
Further readings 90
The Chinese mobile value-added services market 91
Introduction 91
Current Chinese mobile VAS market 92
Mobile VAS value chain in China 94
Contents
The significant role of Ministry of Industry and
Information Technology (Bernhard, 2006; Tang, 2006) 97
Some main applications in the market 100
Opportunities and risks in VAS market 104
Case study: Rock Mobile (Peng Luo, 2005) 104
New trend in mobile VAS market in China 107
The future of the VAS market 108
Three key factors for the future 108
Conclusion 109
References 109
Further readings 110
The Chinese media market 111
Introduction 111
Media structure in China 112
Current media market situation 112
Main factors driving growth and change 114
Advertising in transition 120
Opportunities and risks in China s media market 121
Is mobile television ready in China? 123
Conclusion 124
References 125
Further readings 125
The Chinese 3G market 127
Introduction 127
Current situation of 3G in China 128
TD-SCDMA: what happened exactly? 131
What is the difference between China and Europe in terms of 3G? 135
Restructuring of Chinese telecom sector 137
Where are 3G Chinese consumers? 138
The Chinese Consumer Market
Conclusion 140
References 141
Further readings 141
8 The Chinese wine market 143
Introduction 143
History of grape wine in China 143
Chinese wine producers and their structure 144
Current wine market in China 146
Major wine regulation in Chinese market 148
Behaviour of Chinese wine consumer 148
How to enter the Chinese wine market 152
Constraints to selling wine in China 155
Conclusion 156
References 156
Further readings 157
9 The Chinese real estate market 159
Introduction 159
Current real estate market in China 160
Legal issues in real estate development and investment 167
Opportunities and risks for foreign investments 169
Conclusion 174
References 176
Further readings 176
10 The Chinese pharmaceutical products market 177
Introduction 177
Development history of the Chinese pharmaceutical industry 177
Current market situation 180
Opportunities and risks in Chinese pharmaceutical industry 185
New consumer trends in pharmaceutical industry 189
Contents
Conclusion 189
Note 190
References 190
Further readings 191
11 The Chinese tourism market 193
Introduction 193
Current situation in tourism industry 195
Chinese traveller behaviour 200
Key outbound travel segments 202
Spending patterns of Chinese travellers 203
Opportunities and risks in tourism 205
Conclusion 207
References 208
Further readings 209
Conclusion 211
Abbreviations 213
Index 217
Ix
|
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV035654313 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:39:51Z |
| institution | BVB |
| isbn | 1843343320 9781843343325 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017708839 |
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| physical | XI, 228 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Chandos |
| record_format | marc |
| series2 | Chandos Asian studies series : contemporary issues and trends |
| spellingShingle | Tang, Lei 1962- The Chinese consumer market opportunities and risks Consumption (Economics) China Marketing China Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4009937-4 |
| title | The Chinese consumer market opportunities and risks |
| title_auth | The Chinese consumer market opportunities and risks |
| title_exact_search | The Chinese consumer market opportunities and risks |
| title_full | The Chinese consumer market opportunities and risks Lei Tang |
| title_fullStr | The Chinese consumer market opportunities and risks Lei Tang |
| title_full_unstemmed | The Chinese consumer market opportunities and risks Lei Tang |
| title_short | The Chinese consumer market |
| title_sort | the chinese consumer market opportunities and risks |
| title_sub | opportunities and risks |
| topic | Consumption (Economics) China Marketing China Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consumption (Economics) China Marketing China Marketing China |
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