Verfügbarkeit: Consumer behavior | Technische Universität München

Consumer behavior:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Hoyer, Wayne D. (VerfasserIn), MacInnis, Deborah J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	[S.l.] South-Western 2010
Ausgabe:	5. ed., international ed.
Schlagwörter:	Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017391913&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and indexes
Umfang:	XXIV, 493 S., Getr. Zählung Ill., graph. Darst. 26 cm
ISBN:	9780324834277 0324834276

Internformat

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Datensatz im Suchindex

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adam_text	Preface xvii Part 1 An Introduction to Consumer Behavior Chapter 1 Understanding Consumer Behavior INTRODUCTION: Land of the Rising Trends 2 Defining Consumer Behavior 3 Consumer Behavior Involves Goods, Services, Activities, Experiences, People, and Ideas 3 Consumer Behavior Involves More Than Buying 4 Consumer Behavior Is a Dynamic Process 5 Consumer Behavior Can Involve Many People 5 Consumer Behavior Involves Many Decisions 5 Consumer Behavior Involves Feeling and Coping 10 What Affects Consumer Behavior? 10 The Psychological Core: Internal Consumer Processes 10 The Process of Making Decisions 12 The Consumer s Culture: External Processes 13 Consumer Behavior Outcomes and Issues 15 Who Benefits from the Study of Consumer Behavior? 16 Marketing Managers 16 17 18 Ethicists and Advocacy Groups 17 Public Policy Makers and Regulators Academics 17 Consumers and Society 17 Marketing Implications of Consumer Behavior 18 Developing and Implementing Customer-Oriented Strategy Selecting the Target Market 19 Positioning 19 Developing Products and Services 20 Making Promotion and Marketing Communications Decisions 20 Making Pricing Decisions 22 Making Distribution Decisions 23 Summary 24 consumer behavior case: Swatch Makes Time for Luxury 25 Enrichment Chapter Developing Information About Consumer Behavior 27 INTRODUCTION: Understanding China s Technology Tribes 27 Consumer Behavior Research Methods 28 Surveys 28 Focus Groups 29 Interviews 29 Storytelling 30 Photography and Pictures 31 Diaries 31 Experiments 31 Field Experiments 32 Conjoint Analysis 32 Observations 32 Purchase Panels 33 Database Marketing 33 Neuroscience 34 Types of Consumer Researchers 34 In-house Marketing Research Departments 35 Part 2 The Psychological Core 43 35 External Marketing Research Firms Advertising Agencies 36 Syndicated Data Services 36 Retailers 37 Research Foundations and Trade Groups Government 37 Consumer Organizations 38 Academics and Academic Research Centers 37 38 Ethical Issues in Consumer Research 38 The Positive Aspects of Consumer Research 38 The Negative Aspects of Consumer Research 39 Summary 40 consumer behavior case: OfficeMax Asks How Shoppers Shop-and More 40 Chapter 2 Motivation, Ability, and Opportunity 44 INTRODUCTION: The Toyota Prius Zooms into the Fast Lane 44 Consumer Motivation and Its Effects 45 Felt Involvement 47 High-Effort Behavior 45 What Affects Motivation? 49 High-Effort Information Processing and Decision Making 47 Personal Relevance 49 Consistency with Self-Concept 50 Values 50 Needs 50 Coals 55 MARKETING IMPLICATIONS 57 Perceived Risk 59 MARKETING IMPLICATIONS 61 Inconsistency with Attitudes 62 Consumer Ability: Resources to Act Product Knowledge and Experience Cognitive Style 63 Complexity of Information 63 62 62 Intelligence, Education, and Age 63 Money 64 MARKETING IMPLICATIONS 64 Consumer Opportunity 64 Time 65 Distraction 65 Amount, Repetition, and Control of Information 65 MARKETING IMPLICATIONS 66 Summary 66 consumer behavior case: What s in Store at Umpqua Bank 67 Chapter 3 Exposure, Attention, and Perception INTRODUCTION: Battle of the Beer Ads 69 Exposure 70 MARKETING IMPLICATIONS 70 Factors Influencing Exposure 70 MARKETING IMPLICATIONS 72 Selective Exposure 72 MARKETING IMPLICATIONS 73 Measuring Exposure 74 Attention 74 Characteristics of Attention 74 Focal and Nonfocal Attention 75 MARKETING IMPLICATIONS 76 Customer Segments Defined by Attention 79 Habituation 80 MARKETING IMPLICATIONS 80 Perceiving Through Vision 80 MARKETING IMPLICATIONS 81 69 Perceiving Through Hearing 81 MARKETING IMPLICATIONS 81 Perceiving Through Taste 82 MARKETING IMPLICATIONS 83 Perceiving Through Smell 83 MARKETING IMPLICATIONS 84 Perceiving Through Touch 84 When Do We Perceive Stimuli? 85 MARKETING IMPLICATIONS 86 How Do Consumers Perceive a Stimulus? 88 Summary 89 consumer behavior case: Heinz Is Looking for Attention 90 Chapter 4 Knowledge and Understanding 91 INTRODUCTION: Ringing Up the Engagement Ring Market 91 Overview of Knowledge and Understanding 92 Knowledge Content 94 Schemas, Associations, and Brand Equity 94 Types of Schemas 95 Images 95 MARKETING IMPLICATIONS 97 Scripts 99 MARKETING IMPLICATIONS 99 Knowledge Structure TOO Categories and Their Structure 100 MARKETING IMPLICATIONS 102 Coal-Derived Categories 104 Construal Level Theory 105 MARKETING IMPLICATIONS 106 Why Consumers Differ in Their Knowledge 106 Using Knowledge to Understand 108 Categorization 108 MARKETING IMPLICATIONS 109 Comprehension 109 Subjective Comprehension ill MARKETING IMPLICATIONS 112 Consumer Inferences 112 Ethical Issues 118 Summary 118 consumer behavior case: Hyundai Accelerates New Image Marketing 119 Chapter 5 Attitudes Based on High Effort 121 INTRODUCTION: The World Cup Touches Emotions Around the World 121 What Are Attitudes? 122 The Importance of Attitudes 122 The Characteristics of Attitudes 122 Forming and Changing Attitudes 123 The Foundation of Attitudes 123 The Role of Effort in Attitude Formation and Change 123 The Cognitive Foundations of Attitudes 126 Direct or Imagined Experience 126 Reasoning by Analogy or Category 126 Values-Driven Attitudes 126 Social Identity-Based Attitude Generation 126 Analytical Processes of Attitude Formation 126 MARKETING IMPLICATIONS 127 How Cognitively Based Attitudes Are Influenced Communication Source 131 MARKETING IMPLICATIONS 132 131 The Message 133 MARKETING IMPLICATIONS 134 The Affective (Emotional) Foundations of Attitudes 137 MARKETING IMPLICATIONS 139 How Affectively Based Attitudes Are Influenced 139 The Source 139 MARKETING IMPLICATIONS 140 The Message 140 MARKETING IMPLICATIONS 141 Attitude Toward the Ad 142 When Do Attitudes Predict Behavior? 143 Summary 145 consumer behavior case: Ceico Makes its Case for Savings and Service 146 Chapter 6 Attitudes Based on Low Effort 148 INTRODUCTION: Those Funny, Quirky, Sexy Beer Commercials High-Effort Versus Low-Effort Routes to Persuasion 149 Unconscious Influences on Attitudes When Consumer Effort Is Low 151 Thin-Slice Judgments 151 Body Feedback 151 MARKETING IMPLICATIONS 151 Cognitive Bases of Attitudes When Consumer Effort Is Low 152 How Cognitive Attitudes Are Influenced 153 Communication Source 153 The Message 153 MARKETING IMPLICATIONS 154 Message Context and Repetition 155 Affective Bases of Attitudes When Consumer Effort Is Low 156 The Mere Exposure Effect 156 MARKETING IMPLICATIONS 156 148 Classical Conditioning 157 MARKETING IMPLICATIONS 158 Attitude Toward the Ad 159 MARKETING IMPLICATIONS 160 Mood 160 MARKETING IMPLICATIONS 161 How Affective Attitudes Are Influenced 162 Communication Source 162 The Message 163 MARKETING IMPLICATIONS 165 Summary 167 CONSUMER BEHAVIOR CASE: Flipping for the Flip, Pure Digital Technologies 168 er 7 Memory and Retrieval 170 INTRODUCTION: Déjà Vu All Over Again: Nostalgia Marketing What Is Memory? 171 What Are the Types of Memory? 171 Sensory Memory 173 Short-Term Memory 173 MARKETING IMPLICATIONS 174 Long-Term Memory 175 MARKETING IMPLICATIONS 176 170 How Memory Is Enhanced 177 Chunking 177 Rehearsal 177 Recirculation 177 Elaboration 178 MARKETING IMPLICATIONS 178 What Is Retrieval? 179 Organization of Long-Term Memory 179 The Semantic Network 180 Retrieval Failures 182 Retrieval Errors 183 What Are the Types of Retrieval? Explicit Memory 184 Implicit Memory 184 MARKETING IMPLICATIONS 184 How Retrieval Is Enhanced 186 184 Characteristics of the Stimulus 186 What the Stimulus Is Linked To 188 MARKETING IMPLICATIONS 189 How a Stimulus Is Processed in Short-Term Memory 190 Consumer Characteristics Affecting Retrieval 190 Summary 191 consumer behavior CASE: Remember the Apple 192 Part3 The Process of Making Decisions 193 Chapter 8 Problem Recognition and Information Search 194 INTRODUCTION: Awesome or Awful? Read the Review 194 Problem Recognition 195 The Ideal State: Where We Want to Be 195 The Actual State: Where We Are Now 197 MARKETING IMPLICATIONS 197 Internal Search: Searching for Information from Memory How Much Do We Engage in Internal Search? 198 What Kind of Information Is Retrieved from Internal Search? MARKETING IMPLICATIONS 203 Is Internal Search Always Accurate? 203 MARKETING IMPLICATIONS 204 External Search: Searching for Information from the Environment 205 205 210 Where Can We Search for Information? MARKETING IMPLICATIONS 208 How Much Do We Engage in External Search? MARKETING IMPLICATIONS 213 What Kind of Information Is Acquired in External Search? Is External Search Always Accurate? 215 How Do We Engage in External Search? 215 MARKETING IMPLICATIONS 216 Summary 217 consumer behavior CASE: Using Cell Phones for Price and Product Comparisons 218 214 Chapter 9 Judgment and Decision Making Based on INTRODUCTION: Racing Toward Higher Vehicle Sales in Thailand High-Effort Judgment Processes 220 Judgments of Likelihood and Good ness/Bad ness 220 Anchoring and Adjustment 222 Biases in Judgment Processes 222 MARKETING IMPLICATIONS 224 High-Effort Decisions and High-Effort Decision-Making Pro¬ cesses 224 Deciding Which Brands to Consider 225 MARKETING IMPLICATIONS 226 Deciding Which Criteria Are Important to the Choice 226 MARKETING IMPLICATIONS 228 Deciding What Brand to Choose: Thought-Based Decisions 229 MARKETING IMPLICATIONS 230 Decisions Based on Brands 230 MARKETING IMPLICATIONS 231 Decisions Based on Product Attributes 232 MARKETING IMPLICATIONS 233 Decisions Based on Gains and Losses 233 MARKETING IMPLICATIONS 234 High Effort 219 219 Deciding What Brand to Choose: High-Effort Feeling-Based De¬ cisions 234 Appraisals and Feelings 235 Affective Forecasts and Choices 235 Imagery 236 MARKETING IMPLICATIONS 237 Additional High-Effort Decisions 237 Decision Delay 237 Decision Making When Alternatives Cannot Be Compared 237 MARKETING IMPLICATIONS 238 What Affects High-Effort Decisions? 239 Consumer Characteristics 239 Characteristics of the Decision 241 Group Context 242 MARKETING IMPLICATIONS 243 Summary 244 consumer behavior case: A Sparkling Idea: Marketing Diamonds Online 244 Chapter 10 Judgment and Decision Making Based on Low Effort 246 INTRODUCTION: Jones Soda Bottles Brand Loyalty 246 Low-Effort Judgment Processes 247 The Representativeness Heuristic 247 The Availability Heuristic 247 MARKETING IMPLICATIONS 249 Low-Effort Decision-Making Processes 250 Unconscious Low-Effort Decision Making 250 Conscious Low-Effort Decision Making 250 Using Simplifying Strategies When Consumer Effort Is Low 251 MARKETING IMPLICATIONS 252 Learning Choice Tactics 253 Reinforcement 253 Punishment 253 Repeat Purchase 254 Choice Tactics Depend on the Product 254 Low-Effort Thought-Based Decision Making 255 Performance as a Simplifying Strategy 255 MARKETING IMPLICATIONS 255 Habit as a Simplifying Strategy 256 MARKETING IMPLICATIONS 256 Brand Loyalty as a Simplifying Strategy 258 MARKETING IMPLICATIONS 259 Price as a Simplifying Strategy 260 MARKETING IMPLICATIONS 260 Normative Influences as a Simplifying Strategy 263 MARKETING IMPLICATIONS 264 Low-Effort Feeling-Based Decision Making 264 Feelings as a Simplifying Strategy 264 Brand Familiarity 265 MARKETING IMPLICATIONS 266 Decision Making Based on Variety-Seeking Needs 266 MARKETING IMPLICATIONS 267 Buying on Impulse 267 MARKETING IMPLICATIONS 268 Summary 268 consumer behavior case: Try it, You ll Like it: Sampling 269 Chapter Tl Post-Decision Processes 271 INTRODUCTION: The Treasure Hunt Is on at Costco 271 Post-Decision Dissonance and Regret 272 Dissonance 272 Regret 272 MARKETING IMPLICATIONS 274 Learning from Consumer Experience 274 A Model of Learning from Consumer Experience 275 What Affects Learning from Experience? 276 MARKETING IMPLICATIONS 278 How Do Consumers Make Satisfaction or Dissatisfaction Judgments? 278 MARKETING IMPLICATIONS 279 Satisfaction/Dissatisfaction Based on Thoughts 280 MARKETING IMPLICATIONS 282 Satisfaction/Dissatisfaction Based on Feelings 284 MARKETING IMPLICATIONS 286 Responses to Dissatisfaction 286 Complaints 287 MARKETING IMPLICATIONS 287 Responding to Service Recovery 288 MARKETING IMPLICATIONS 288 Responding by Negative Word of Mouth 289 MARKETING IMPLICATIONS 289 Is Customer Satisfaction Enough? 289 MARKETING IMPLICATIONS 290 Disposition 291 Disposing of Meaningful Objects 291 MARKETING IMPLICATIONS 293 Recycling 294 MARKETING IMPLICATIONS 295 Summary 295 consumer behavior case Service Recovery Helps Jetblue Fly Higher 296 Pail: 4 The Consumer s Culture 299 Chapter 12 Consumer Diversity 300 INTRODUCTION: Connecting with Customers by Focusing on Quinceañera Celebrations 300 How Age Affects Consumer Behavior 301 Generation X 304 Age Trends in the United States 301 MARKETING IMPLICATIONS 305 Teens and Generation Y 301 Boomers 306 MARKETING IMPLICATIONS 303 MARKETING IMPLICATIONS 306 Seniors 307 MARKETING IMPLICATIONS 307 How Gender and Sexual Orientation Affect Consumer Behavior 308 Sex Roles 308 Gender and Sexual Orientation 308 Differences in Acquisition and Consumption Behaviors 309 MARKETING IMPLICATIONS 310 How Regional Influences Affect Consumer Behavior 311 Regions Within the United States 311 MARKETING IMPLICATIONS 312 Regions Across the World 313 MARKETING IMPLICATIONS 313 How Ethnic Influences Affect Consumer Behavior 314 Ethnic Croups Within the United States 315 Hispanic American Consumers 316 MARKETING IMPLICATIONS 316 African American Consumers 317 MARKETING IMPLICATIONS 318 Asian American Consumers 319 MARKETING IMPLICATIONS 320 Ethnic Croups Around the World 321 The Influence of Religion 322 MARKETING IMPLICATIONS 322 Summary 323 consumer behavior case: Can Canned Soup Translate? 324 Chapter 13 Social Class and Household Influences 325 INTRODUCTION: Marketing to India s Crowing Middle Class 325 Social Class 326 Types of Social Class Systems 326 Social Class Influences 328 How Social Class Is Determined 330 332 How Social Class Changes over Time Upward Mobility 332 Downward Mobility 333 Social Class Fragmentation 333 How Does Social Class Affect Consumption? 334 Conspicuous Consumption and Status Symbols 335 Status Symbols and Judging Others 335 Compensatory Consumption 336 The Meaning of Money 336 MARKETING IMPLICATIONS 338 The Consumption Patterns of Specific Social Classes The Upper Class 339 338 The Middle Class 340 The Working Class 340 The Homeless 341 MARKETING IMPLICATIONS 341 How the Household Influences Consumer Behavior 343 Types of Households 344 Households and Family Life Cycle 344 Changing Trends in Household Structure 345 MARKETING IMPLICATIONS 348 Roles that Household Members Play 349 The Roles of Spouses 350 The Roles of Children 351 MARKETING IMPLICATIONS 352 Summary 353 consumer behavior case: Marketing to Mothers 354 Chapter 14 Psychographics: Values, Personality, and Lifestyles 355 INTRODUCTION: The Lure of Luxury versus Back to Basics 355 Values 356 How Values Can Be Described 358 The Values that Characterize Western Cultures 358 Why Values Change 365 Influences on Values 365 MARKETING IMPLICATIONS 366 How Values Can Be Measured 368 Personality 371 Research Approaches to Personality 371 Determining Whether Personality Characteristics Affect Consumer Behavior 374 MARKETING IMPLICATIONS 378 Lifestyles 378 MARKETING IMPLICATIONS 379 Psychographics: Combining Values, Personality, and Life¬ styles 380 VALS 380 Other Applied Psychographic Research 382 MARKETING IMPLICATIONS 383 Summary 383 consumer behavior CASE: McDonald s Goes Upscale from Paris to Peo ria 384 Chapter 15 Social Influences on Consumer Behavior INTRODUCTION: Building Sales by Building Buzz 385 Sources of Influence 386 Marketing and Nonmarketing Sources 386 How Do These General Sources Differ? 389 MARKETING IMPLICATIONS 390 Opinion Leaders 391 MARKETING IMPLICATIONS 392 Reference Croups as Sources of Influence 392 Types of Reference Groups 393 MARKEÏiNG IMPLICATIONS 394 Characteristics of Reference Groups 395 МАКІСіїШС IMPLICATIONS 396 Reference Groups Affect Consumer Socialization 397 Normative Influence 399 How Normative Influence Can Affect Consumer Behavior 399 What Affects Normative Influence Strength 401 385 MARKETING IMPLICATIONS 404 Informational Influence 405 How Informational Influence Can Affect Consumer Behavior 405 Factors Affecting Informational Influence Strength 406 MARKETING IMPLICATIONS 406 Descriptive Dimensions of Information 407 Valence: Is Information Positive or Negative? 407 Modality: Does Information Come from Verbal or Nonverbal Channels? 408 The Pervasive and Persuasive Influence of Word of Mouth 408 MARKETING IMPLICATIONS 409 Summary 411 consumer behavior case: Click! It s Viral Marketing 411 Pa Consumer Behavior Outcomes and Issues 413 Chapter 16 Adoption of, Resistance to, and Diffusion of Innovations INTRODUCTION: A Taste for Innovation 414 414 Innovations 415 Defining an Innovation 415 Innovations Characterized by Degree of Novelty 417 Innovations Characterized by Benefits Offered 418 Innovations Characterized by Breadth 419 Resistance versus Adoption 419 Whether Consumers Adopt an Innovation 419 How Consumers Adopt an Innovation 420 MARKETING IMPLICATIONS 421 When Consumers Adopt Innovations 422 MARKETING IMPLICATIONS 424 Diffusion 425 How Offerings Diffuse Through a Market 426 Factors Affecting the Shape of the Diffusion Curve 426 How Diffusion Relates to the Product Life Cycle 427 IMPLICATIONS 428 Influences on Adoption, Resistance, and Diffusion 429 Characteristics of the Innovation 429 Uncertainty 430 MARKETING IMPLICATIONS 431 Consumer Learning Requirements 431 MARKETING IMPLICATIONS 433 Social Relevance 434 MARKETING IMPLICATIONS 434 Legitimacy and Adaptability 435 MARKETING IMPLICATIONS 435 Characteristics of the Social System 435 MARKETING IMPLICATIONS 436 The Consequences of Innovations 437 Summary 437 consumer behavior case: The CFL: Coming Soon to a Light Socket Near You 438 : чозп íl Symbolic Consumer Behavior INTRODUCTION: Pampering Pets = Big Business 440 Sources and Functions of Symbolic Meaning 441 Meaning Derived from Culture 441 Meaning Derived from the Consumer 443 The Emblematic Function 444 MARKETING IMPLICATIONS 446 The Role Acquisition Function 447 MARKETING IMPLICATIONS 449 440 The Connectedness Function 450 The Expressiveness Function 451 MARKETING IMPLICATIONS 452 Multiple Functions 452 Symbols and Self-Concept 452 MARKETING IMPLICATIONS 453 Special Possessions and Brands 454 XVI Contents Special Brands 454 Types of Special Possessions 454 The Characteristics that Describe Special Possessions Why Some Products Are Special 456 Consumer Characteristics Affect What Is Special 457 Rituals Used with Special Possessions 458 Disposing of Special Possessions 459 Sacred Meaning 459 The Transfer of Symbolic Meaning Through Gift Giving 461 The Timing of Gifts 461 455 Three Stages of Gift Giving 462 Summary 466 consumer behavior case: Buying that Special Something Online 467 Chapter 18 Ethics, Social Responsibility, and the Dark Side of Consumer Behavior and Marketing INTRODUCTION: Kids Food Advertising Goes on a Diet 469 Deviant Consumer Behavior 470 Addictive, Compulsive, and Impulsive Behavior 470 MARKETING IMPLICATIONS 475 Consumer Theft 476 MARKETING IMPLICATIONS 469 478 Black Markets 479 MARKETING IMPLICATIONS 479 Underage Drinking and Smoking 480 MARKETING IMPLICATIONS 480 Ethical Issues in Marketing 482 Should Marketers Advertise to Children? 482 MARKETING IMPLICATIONS 483 Do Marketing Efforts Promote Obesity? 484 MARKETING IMPLICATIONS 484 Does Advertising Affect Self-Image? 485 MARKETING IMPLICATIONS 485 Do Marketing Practices Invade Consumers Privacy? MARKETING IMPLICATIONS 488 487 Social Responsibility Issues in Marketing 488 Environmentally Conscious Behavior 489 Conservation Behavior 489 MARKETING IMPLICATIONS 490 How Can Consumers Resist Marketing Practices? 490 Summary 491 consumer behavior case: Is Your Personal Data Private? Is It Safe? 492 Endnotes Ν-Ί Ad/Photo Credits C-l Text Credits С 3 Glossary C-l Name/Author Index 1-1 Company/Product Index 1-14 Subject Index 1-19
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isbn	9780324834277 0324834276
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017391913
oclc_num	890637524
open_access_boolean
owner	DE-1050 DE-945 DE-N2 DE-739 DE-92 DE-1102 DE-Aug4 DE-1043
owner_facet	DE-1050 DE-945 DE-N2 DE-739 DE-92 DE-1102 DE-Aug4 DE-1043
physical	XXIV, 493 S., Getr. Zählung Ill., graph. Darst. 26 cm
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	South-Western
record_format	marc
spellingShingle	Hoyer, Wayne D. MacInnis, Deborah J. Consumer behavior Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4123623-3
title	Consumer behavior
title_auth	Consumer behavior
title_exact_search	Consumer behavior
title_full	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_fullStr	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_full_unstemmed	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_short	Consumer behavior
title_sort	consumer behavior
topic	Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017391913&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior

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