Political marketing and British political parties:
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Bibliographic Details
Main Author: Lees-Marshment, Jennifer (Author)
Format: Book
Language:English
Published: Manchester Manchester Univ. Press 2008
Edition:2. ed.
Subjects:
Abstract:This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.
Item Description:Includes bibliographical references (p. 280-304)
Physical Description:XV, 304 S. 24 cm
ISBN:9780719077197