Political marketing and British political parties:
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Lees-Marshment, Jennifer (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Manchester Manchester Univ. Press 2008
Ausgabe:2. ed.
Schlagwörter:
Abstract:This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.
Beschreibung:Includes bibliographical references (p. 280-304)
Umfang:XV, 304 S. 24 cm
ISBN:9780719077197