Cross-cultural selling for dummies:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2009
|
| Schriftenreihe: | ... for dummies
|
| Schlagwörter: | |
| Abstract: | Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. |
| Umfang: | XX, 360 S. Ill. |
| ISBN: | 9780470377017 |
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| 520 | 3 | |a Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. | |
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| 700 | 1 | |a Roberts, Ralph R. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Lee, Michael Soon Roberts, Ralph R. |
| author_facet | Lee, Michael Soon Roberts, Ralph R. |
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| building | Verbundindex |
| bvnumber | BV035433192 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
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| callnumber-search | HF5438.25 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)244653530 (DE-599)BVBBV035433192 |
| dewey-full | 658.85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.85 |
| dewey-search | 658.85 |
| dewey-sort | 3658.85 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T13:32:23Z |
| institution | BVB |
| isbn | 9780470377017 |
| language | English |
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| physical | XX, 360 S. Ill. |
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| series2 | ... for dummies |
| spelling | Lee, Michael Soon Verfasser aut Cross-cultural selling for dummies by Michael Soon Lee and Ralph R. Roberts Hoboken, NJ Wiley 2009 XX, 360 S. Ill. txt rdacontent n rdamedia nc rdacarrier ... for dummies Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Business etiquette Selling Verkauf (DE-588)4117346-6 gnd rswk-swf Verkauf (DE-588)4117346-6 s DE-604 Roberts, Ralph R. Verfasser aut |
| spellingShingle | Lee, Michael Soon Roberts, Ralph R. Cross-cultural selling for dummies Business etiquette Selling Verkauf (DE-588)4117346-6 gnd |
| subject_GND | (DE-588)4117346-6 |
| title | Cross-cultural selling for dummies |
| title_auth | Cross-cultural selling for dummies |
| title_exact_search | Cross-cultural selling for dummies |
| title_full | Cross-cultural selling for dummies by Michael Soon Lee and Ralph R. Roberts |
| title_fullStr | Cross-cultural selling for dummies by Michael Soon Lee and Ralph R. Roberts |
| title_full_unstemmed | Cross-cultural selling for dummies by Michael Soon Lee and Ralph R. Roberts |
| title_short | Cross-cultural selling for dummies |
| title_sort | cross cultural selling for dummies |
| topic | Business etiquette Selling Verkauf (DE-588)4117346-6 gnd |
| topic_facet | Business etiquette Selling Verkauf |
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