Verfügbarkeit: Consumer behaviour | Technische Universität München

Consumer behaviour:

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Bibliographische Detailangaben
Beteiligte Personen:	Evans, Martin 1950- (VerfasserIn), Jamal, Ahmad 1965- (VerfasserIn), Foxall, Gordon R. 1949- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chichester [u.a.] Wiley 2009
Ausgabe:	2. ed.
Schlagwörter:	Konsumentenverhalten Consumer behavior Verbraucherverhalten Einführung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017351892&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XV, 560 S. Ill., graph. Darst.
ISBN:	9780470994658

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS About the Authors xi Preface to the Second Edition xiii Acknowledgements xvi PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR 1 CHAPTER 1 Consumer Motives and Values 3 CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45 CHAPTER 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89 CHAPTER 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125 CHAPTER 5 Consumer Demographics 154 CHAPTER 6 ConsumerPsychographics 190 ARTICLE D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576-582 228 PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR 239 CHAPTER 7 Social Group, Tribal and Household Buying Influences 241 CHAPTER8 Culture and Subculture 284 ARTICLE S McKechnie and С Tynan (2006) Social Meanings in Christmas Consump¬ tion: An Exploratory Study of UK Celebrants Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130-144 320 PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR 337 CHAPTER9 New Product Buying 339 CHAPTER 10 Repeat, Loyal and Relational Buying 369 VI CONTENTS CHAPTER 11 CHAPTER 12 CHAPTER 13 ARTICLE Glossary References Index Data-Based Consumer Behaviour Consumer Misbehaviour Organizational Buying Behaviour Ρ A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829-847 404 435 458 481 495 513 547
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isbn	9780470994658
language	English
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spellingShingle	Evans, Martin 1950- Jamal, Ahmad 1965- Foxall, Gordon R. 1949- Consumer behaviour Konsumentenverhalten stw Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4151278-9
title	Consumer behaviour
title_alt	Consumer behavior
title_auth	Consumer behaviour
title_exact_search	Consumer behaviour
title_full	Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall
title_fullStr	Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall
title_full_unstemmed	Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall
title_short	Consumer behaviour
title_sort	consumer behaviour
topic	Konsumentenverhalten stw Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Konsumentenverhalten Consumer behavior Verbraucherverhalten Einführung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017351892&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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