Verfügbarkeit: Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets:

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Bibliographische Detailangaben
Beteilige Person:	De Chernatony, Leslie (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Oxford ; Boston [Mass.] Elsevier/Butterworth-Heinemann 2003
Ausgabe:	3rd ed
Schlagwörter:	Brand name products - Marketing Brand name products - Planning Brand name products > Marketing Brand name products > Planning Markenpolitik Markenartikel Electronic books
Links:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104745
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (xvii, 467 Seiten) Illustrationen 24 cm
ISBN:	1417507845

Internformat

MARC


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650		4	\|a Brand name products - Planning
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650		4	\|a Brand name products \|x Planning
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Datensatz im Suchindex

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author	De Chernatony, Leslie
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callnumber-first	H - Social Science
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dewey-ones	658 - General management
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dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3rd ed
format	Electronic eBook
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institution	BVB
isbn	1417507845
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017334225
oclc_num	260112801
open_access_boolean
owner	DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-83 DE-W89 DE-Re13 DE-BY-UBR DE-523
owner_facet	DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-83 DE-W89 DE-Re13 DE-BY-UBR DE-523
physical	1 Online-Ressource (xvii, 467 Seiten) Illustrationen 24 cm
psigel	ZDB-1-NEL ZDB-4-NLEBK
publishDate	2003
publishDateSearch	2003
publishDateSort	2003
publisher	Elsevier/Butterworth-Heinemann
record_format	marc
spellingShingle	De Chernatony, Leslie Creating powerful brands in consumer, service and industrial markets Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4037584-5
title	Creating powerful brands in consumer, service and industrial markets
title_auth	Creating powerful brands in consumer, service and industrial markets
title_exact_search	Creating powerful brands in consumer, service and industrial markets
title_full	Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald
title_fullStr	Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald
title_full_unstemmed	Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald
title_short	Creating powerful brands in consumer, service and industrial markets
title_sort	creating powerful brands in consumer service and industrial markets
topic	Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd
topic_facet	Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik Markenartikel
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104745
work_keys_str_mv	AT dechernatonyleslie creatingpowerfulbrandsinconsumerserviceandindustrialmarkets AT mcdonaldmalcolm creatingpowerfulbrandsinconsumerserviceandindustrialmarkets

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