The growth gamble: when leaders should bet big on new businesses and how to avoid expensive failures
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Bibliographische Detailangaben
Beteilige Person: Campbell, Andrew (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: London ; Boston Nicholas Brealey International 2005
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=132510
Beschreibung:Includes bibliographical references and index
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism
Umfang:1 Online-Ressource (xv, 321 Seiten) Illustrationen 24 cm
ISBN:1417597690