How customers think: essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know]
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2008
|
| Ausgabe: | [Nachdr.] |
| Schlagwörter: | |
| Beschreibung: | Literaturverz. S. 291 - 310 |
| Umfang: | XXII, 323 S. Ill., graph. Darst |
| ISBN: | 9781578518265 1578518261 |
Internformat
MARC
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| 100 | 1 | |a Zaltman, Gerald |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How customers think |b essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] |c Gerald Zaltman |
| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2008 | |
| 300 | |a XXII, 323 S. |b Ill., graph. Darst | ||
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Datensatz im Suchindex
| _version_ | 1818966338466480128 |
|---|---|
| any_adam_object | |
| author | Zaltman, Gerald |
| author_facet | Zaltman, Gerald |
| author_role | aut |
| author_sort | Zaltman, Gerald |
| author_variant | g z gz |
| building | Verbundindex |
| bvnumber | BV035386866 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)633318663 (DE-599)BVBBV035386866 |
| discipline | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
| format | Book |
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| id | DE-604.BV035386866 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:31:19Z |
| institution | BVB |
| isbn | 9781578518265 1578518261 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017307721 |
| oclc_num | 633318663 |
| open_access_boolean | |
| owner | DE-92 DE-703 DE-634 DE-M347 |
| owner_facet | DE-92 DE-703 DE-634 DE-M347 |
| physical | XXII, 323 S. Ill., graph. Darst |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Zaltman, Gerald Verfasser aut How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] Gerald Zaltman [Nachdr.] Boston, Mass. Harvard Business School Press 2008 XXII, 323 S. Ill., graph. Darst txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 291 - 310 Denken (DE-588)4011450-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Verbraucher (DE-588)4062632-5 s Denken (DE-588)4011450-8 s Psychologie (DE-588)4047704-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zaltman, Gerald How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] Denken (DE-588)4011450-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4011450-8 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4047704-6 (DE-588)4062632-5 |
| title | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] |
| title_auth | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] |
| title_exact_search | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] |
| title_full | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] Gerald Zaltman |
| title_fullStr | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] Gerald Zaltman |
| title_full_unstemmed | How customers think essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] Gerald Zaltman |
| title_short | How customers think |
| title_sort | how customers think essential insights into the mind of the market what consumers can t tell you and competitors don t know |
| title_sub | essential insights into the mind of the market ; [what consumers can't tell you and competitors don't know] |
| topic | Denken (DE-588)4011450-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Denken Marketing Verbraucherverhalten Psychologie Verbraucher |
| work_keys_str_mv | AT zaltmangerald howcustomersthinkessentialinsightsintothemindofthemarketwhatconsumerscanttellyouandcompetitorsdontknow |