Verfügbarkeit: Public relations and the social web | Technische Universität München

Public relations and the social web: how to use social media and web 2.0 in communications

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Bibliographische Detailangaben
Beteilige Person:	Brown, Rob (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] Kogan Page 2009
Ausgabe:	repr.
Schlagwörter:	Public relations Internet in public relations Internet Promotie (public relations) Sociale netwerken World Wide Web 2.0 Öffentlichkeitsarbeit
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017122988&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	X, 182 S.
ISBN:	9780749455071

Internformat

MARC


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Datensatz im Suchindex

DE-BY-TUM_call_number	2502 KOM 400 2009 A 2362
DE-BY-TUM_katkey	1665732
DE-BY-TUM_location	25
DE-BY-TUM_media_number	040090444467 040090444478
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adam_text	Contents Preface ix 1 Something has happened to communications 1 The impact of a changing society 2 How communications has changed 4 The key milestones 8 2 The implications for communicators 11 Fragmentation of the media 11 Relinquishing control 14 3 The lunatics have taken over the asylum 19 New routes to influence 21 Conversations with the audience 23 4 The new channels 25 Blogs 26 Wikis 38 RSS 42 Podcasting 44 Social bookmarking 48 Social networking 50 5 Digital PR and search engine optimization 53 How search engine optimization evolved 53 ví Contents 10 U 12 13 PR and natural search 55 Social search 57 The power of the new media 59 The Scrabulous story 60 The new ethics 67 The old ethics 68 The new ethics and enlightened self-interest 72 The wider impact 74 The blurring of channels 77 Integration through disintegration 78 It s the content not the channel 79 The battle for influence at the digital frontier 83 The third wave of online influence 84 Why the time has come for PR 2.0 85 Issues management in the new Wild West 86 Horses and courses 91 Evaluating the need for digital PR 92 Politics 96 Entertainment 102 Industry and commerce 104 Digital PR architecture 111 The same. .. but different 114 Semantics 122 Tools of the trade 125 The Social Media Release 125 Social Media Newsroom 130 Creative digital assets 131 Evaluation and measurement 133 Search ranking as evaluation 135 Online tools 136 14 15 16 Contents vu Outsourcing 145 Things to consider 155 Dodging bear traps 157 Fact and fiction 157 We are in public 159 Brandjacking 159 Parody 160 Economies with the truth 161 Failing expectations 161 Tone of voice 162 The major players 163 Video sharing 164 Social networks 164 Photo sharing 169 Blogging platforms 170 Content sharing 172 Other communities 173 The next big thing 175 The rise (and fall and rise again?) of Facebook 175 Twitter - the early bird? 176 Born again Friendster 176 Huddle time 176 More mashups 177 Scour 177 Index 179
any_adam_object	1
author	Brown, Rob
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ctrlnum	(OCoLC)276334477 (DE-599)GBV587631104
dewey-full	659.20285/4678
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.20285/4678
dewey-search	659.20285/4678
dewey-sort	3659.20285 44678
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Informatik Medienwissenschaft Wirtschaftswissenschaften
edition	repr.
format	Book
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illustrated	Not Illustrated
indexdate	2024-12-20T13:28:25Z
institution	BVB
isbn	9780749455071
language	English
lccn	2008049603
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017122988
oclc_num	276334477
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spellingShingle	Brown, Rob Public relations and the social web how to use social media and web 2.0 in communications Public relations Internet in public relations Internet gtt Promotie (public relations) gtt Public relations gtt Sociale netwerken gtt World Wide Web 2.0 (DE-588)7548364-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)7548364-6 (DE-588)4043188-5
title	Public relations and the social web how to use social media and web 2.0 in communications
title_auth	Public relations and the social web how to use social media and web 2.0 in communications
title_exact_search	Public relations and the social web how to use social media and web 2.0 in communications
title_full	Public relations and the social web how to use social media and web 2.0 in communications Rob Brown
title_fullStr	Public relations and the social web how to use social media and web 2.0 in communications Rob Brown
title_full_unstemmed	Public relations and the social web how to use social media and web 2.0 in communications Rob Brown
title_short	Public relations and the social web
title_sort	public relations and the social web how to use social media and web 2 0 in communications
title_sub	how to use social media and web 2.0 in communications
topic	Public relations Internet in public relations Internet gtt Promotie (public relations) gtt Public relations gtt Sociale netwerken gtt World Wide Web 2.0 (DE-588)7548364-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Public relations Internet in public relations Internet Promotie (public relations) Sociale netwerken World Wide Web 2.0 Öffentlichkeitsarbeit
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017122988&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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