As heard on TV: popular music in advertising
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Burlington
Ashgate
2009
|
| Schriftenreihe: | Ashgate popular and folk music series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017106308&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 168 S. |
| ISBN: | 9780754666653 |
Internformat
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| 650 | 4 | |a Popular music - History and criticism | |
| 650 | 4 | |a Television advertising | |
| 650 | 4 | |a Music in advertising | |
| 650 | 4 | |a Popular music |x History and criticism | |
| 650 | 4 | |a Television advertising | |
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Datensatz im Suchindex
| _version_ | 1819307371611029504 |
|---|---|
| adam_text | Titel: As heard on TV
Autor: Klein, Bethany
Jahr: 2009
Contents
General Editor s Preface vii
Acknowledgements ix
Introduction 1
1 As Heard on TV: The Marriage of Popular Music and Advertising 9
2 Selling Revolution: The Role of Authorship in Music Licensing 23
3 Commercial Art: Advertising as an Artistic Vehicle for
Music Placement 41
4 The New Radio : Music Licensing as a Response to Industry Woe 59
5 In Perfect Harmony: Popular Music and Cola Advertising 79
6 Taming Rebellion: Advertising s Control over Meaning 97
7 Negotiating the Future of Popular Music in Advertising 121
Appendix 141
Bibliography 149
Index 161
|
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| format | Book |
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| id | DE-604.BV035301448 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:28:03Z |
| institution | BVB |
| isbn | 9780754666653 |
| language | English |
| lccn | 2008037174 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017106308 |
| oclc_num | 488833365 |
| open_access_boolean | |
| owner | DE-12 DE-W89 DE-355 DE-BY-UBR |
| owner_facet | DE-12 DE-W89 DE-355 DE-BY-UBR |
| physical | 168 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Ashgate |
| record_format | marc |
| series2 | Ashgate popular and folk music series |
| spellingShingle | Klein, Bethany As heard on TV popular music in advertising Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung (DE-588)4065541-6 gnd Fernsehen (DE-588)4016825-6 gnd Popmusik (DE-588)4046781-8 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4016825-6 (DE-588)4046781-8 |
| title | As heard on TV popular music in advertising |
| title_auth | As heard on TV popular music in advertising |
| title_exact_search | As heard on TV popular music in advertising |
| title_full | As heard on TV popular music in advertising Bethany Klein |
| title_fullStr | As heard on TV popular music in advertising Bethany Klein |
| title_full_unstemmed | As heard on TV popular music in advertising Bethany Klein |
| title_short | As heard on TV |
| title_sort | as heard on tv popular music in advertising |
| title_sub | popular music in advertising |
| topic | Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung (DE-588)4065541-6 gnd Fernsehen (DE-588)4016825-6 gnd Popmusik (DE-588)4046781-8 gnd |
| topic_facet | Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung Fernsehen Popmusik |
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