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Using communication theory: an introduction to planned communication

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Bibliographische Detailangaben
Beteiligte Personen:	Windahl, Sven 1942- (VerfasserIn), Signitzer, Benno 1948- (VerfasserIn), Olson, Jean T. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles, Calif. [u.a.] Sage 2009
Ausgabe:	2. ed.
Schlagwörter:	Communicatietheorie Massenmedien Communication planning Mass media > Planning Theorie Anwendung Massenkommunikation Planung Kommunikation Informationstheorie
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturverz. S. [273] - 291
Umfang:	X, 302 S. graph. Darst.
ISBN:	1412948398

Internformat

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Datensatz im Suchindex

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adam_text	Contents Preface vii Note on the New Edition ix 1 Introduction 1 Part I The Basics 9 2 Conceptual Tools 11 3 The Nature of Communication Planning 26 4 Not All Problems Are Communication Problems 40 5 Categorization of Basic Strategies 52 Part II Theoretical Approaches to Communication Planning 67 6 Multi-Step Flow Approaches (1): The Two-Step Model 69 7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory 78 8 A Network Approach 94 9 Systems Theory Perspectives 108 10 Social Marketing Perspectives 122 11 Communication Campaigns: A Meeting Place for Different Approaches 130 PartlII The Elements of Mass Communication Theories 151 12 The Sender/Communicator 153 13 The Message 169 14 The Medium 188 15 The Audience 195 16 Effects 234 Afterword 268 Glossary 270 Bibliography 273 Index 292 USING COMMUNICATION THEORY SECOND EDITION AN INTRODUCTION TO PLANNED COMMUNICATION HL MI IITRAE M B SIPITZEIR ] SI IRN NN LOS ANGELES * LONDON * NEW DELHI * SINGAPORE * WASHINGTON DC CONTENTS PREFACE VII NOTE ON THE NEW EDITION IX 1 INTRODUCTION 1 PART I THE BASICS 9 2 CONCEPTUAL TOOLS 11 3 THE NATURE OF COMMUNICATION PLANNING 26 4 NOT ALL PROBLEMS ARE COMMUNICATION PROBLEMS 40 5 CATEGORIZATION OF BASIC STRATEGIES 52 PART II THEORETICAL APPROACHES TO COMMUNICATION PLANNING 67 6 MULTI-STEP FLOW APPROACHES (1): THE TWO-STEP MODEL 69 7 MULTI-STEP FLOW APPROACHES (2): DIFFUSION OF INNOVATIONS THEORY 78 8 A NETWORK APPROACH 94 9 SYSTEMS THEORY PERSPECTIVES 108 10 SOCIAL MARKETING PERSPECTIVES 122 11 COMMUNICATION CAMPAIGNS: A MEETING PLACE FOR DIFFERENT APPROACHES 130 PART III THE ELEMENTS OF MASS COMMUNICATION THEORIES 151 12 THE SENDER/COMMUNICATOR 153 13 THE MESSAGE 169 14 THE MEDIUM . 188 15 THE AUDIENCE 195 16 EFFECTS 234 AFTERWORD 268 GLOSSARY 270 BIBLIOGRAPHY 273 INDEX 292 VI I 1 CONTENTS
any_adam_object	1
author	Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T.
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author_facet	Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T.
author_role	aut aut aut
author_sort	Windahl, Sven 1942-
author_variant	s w sw b s bs j t o jt jto
building	Verbundindex
bvnumber	BV035205869
callnumber-first	P - Language and Literature
callnumber-label	P95
callnumber-raw	P95.815
callnumber-search	P95.815
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callnumber-subject	P - Philology and Linguistics
classification_rvk	AP 13500 AP 13550 MR 2200 QP 342
ctrlnum	(OCoLC)228363095 (DE-599)BVBBV035205869
dewey-full	302.201
dewey-hundreds	300 - Social sciences
dewey-ones	302 - Social interaction
dewey-raw	302.201
dewey-search	302.201
dewey-sort	3302.201
dewey-tens	300 - Social sciences
discipline	Allgemeines Soziologie Wirtschaftswissenschaften
edition	2. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T13:25:51Z
institution	BVB
isbn	1412948398
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017012211
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owner	DE-384 DE-B170 DE-188
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physical	X, 302 S. graph. Darst.
publishDate	2009
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publisher	Sage
record_format	marc
spellingShingle	Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T. Using communication theory an introduction to planned communication Communicatietheorie gtt Massenmedien Communication planning Mass media Planning Theorie (DE-588)4059787-8 gnd Anwendung (DE-588)4196864-5 gnd Massenkommunikation (DE-588)4037875-5 gnd Planung (DE-588)4046235-3 gnd Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd
subject_GND	(DE-588)4059787-8 (DE-588)4196864-5 (DE-588)4037875-5 (DE-588)4046235-3 (DE-588)4031883-7 (DE-588)4026927-9
title	Using communication theory an introduction to planned communication
title_auth	Using communication theory an introduction to planned communication
title_exact_search	Using communication theory an introduction to planned communication
title_full	Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson
title_fullStr	Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson
title_full_unstemmed	Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson
title_short	Using communication theory
title_sort	using communication theory an introduction to planned communication
title_sub	an introduction to planned communication
topic	Communicatietheorie gtt Massenmedien Communication planning Mass media Planning Theorie (DE-588)4059787-8 gnd Anwendung (DE-588)4196864-5 gnd Massenkommunikation (DE-588)4037875-5 gnd Planung (DE-588)4046235-3 gnd Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd
topic_facet	Communicatietheorie Massenmedien Communication planning Mass media Planning Theorie Anwendung Massenkommunikation Planung Kommunikation Informationstheorie
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT windahlsven usingcommunicationtheoryanintroductiontoplannedcommunication AT signitzerbenno usingcommunicationtheoryanintroductiontoplannedcommunication AT olsonjeant usingcommunicationtheoryanintroductiontoplannedcommunication

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