Managing market relationships: methodological and empirical insights
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Farnham [u.a.]
Gower
2008
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994829&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | XVI, 223 S. graph. Darst. |
| ISBN: | 9780566088834 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Figures
vii
List of Tables
ix
Preface
xi
Acknowledgments
XV
Reviews for Managing Market Relationships
xvii
Chapter
1
Introduction
1
1.1:
Evolution of marketing practices
1
1.2:
Research areas and principal research questions
3
1.3:
Organization of this book
7
1.4:
References
14
Chapter
2
Research Approach
21
2.1:
Ontology and epistemology: Realism paradigm
21
2.2:
Methodology and methods: Theory-generating strategies,
techniques, and procedures
23
2.3.
Analysis of case studies
25
2.4:
Analysis of case study reflecting an action research
approach
50
2.5:
Analysis of survey: Leadership styles
52
2.6:
Ethical considerations
58
2.7:
References
59
Chapter
3
Understanding of Relationship Marketing
73
3.1 :
Value through goods, services, and relationships
73
3.2:
Academic, business press, and middle-management
discourses on value management
84
3.3:
References
94
Chapter
4
Implementation of Relationship Marketing
105
4.1 :
Market relationships
105
4.2:
Transactional and transformational leadership styles
120
4.3:
References
128
Chapter
5
Evolution of Relationship Marketing
135
5.1 :
Market dynamism, market relationships, and market
relationship evolution
135
Managing
Market
Relationships
5.2:
Buyer-seller market exchange situations
5.3:
References
Chapter
6
Control of Relationship Marketing
6.1 :
A relationship management assessment tool
6.2:
Best practices in relationship marketing
6.3:
References
148
157
163
163
170
177
Chapter
7
Conclusions
7.1:
Theoretical contributions
7.2:
Managerial implications
7.3:
Limitations to the studies
7.4:
Avenues for further research
7.5:
Closing remarks
7.6:
References
Appendix Relationship Management Assessment Tool
Index
185
185
186
197
199
200
205
207
217
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| id | DE-604.BV035188174 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:25:12Z |
| institution | BVB |
| isbn | 9780566088834 |
| language | English |
| lccn | 2008030274 |
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| spellingShingle | Lindgreen, Adam Managing market relationships methodological and empirical insights Relationship marketing Marketing research Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4789127-0 (DE-588)4326109-7 |
| title | Managing market relationships methodological and empirical insights |
| title_auth | Managing market relationships methodological and empirical insights |
| title_exact_search | Managing market relationships methodological and empirical insights |
| title_full | Managing market relationships methodological and empirical insights Adam Lindgreen |
| title_fullStr | Managing market relationships methodological and empirical insights Adam Lindgreen |
| title_full_unstemmed | Managing market relationships methodological and empirical insights Adam Lindgreen |
| title_short | Managing market relationships |
| title_sort | managing market relationships methodological and empirical insights |
| title_sub | methodological and empirical insights |
| topic | Relationship marketing Marketing research Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Marketing research Marketingmanagement Beziehungsmarketing Beziehungsmanagement |
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