Marketing metaphoria: what deep metaphors reveal about the minds of consumers
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Press
2008
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016750952&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (p. 209-219) and index |
| Umfang: | XXI, 230 S. Ill. 24 cm |
| ISBN: | 9781422121153 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Undressing the Mind of the Consumer:
Introduction to Deep Metaphors xi
1 How to Think Deeply i
A Brief Guide to Overcoming Tour Depth Deficit
2 Foundations of Deep Metaphors 29
How Managers Benefit from Discovering
Consumer Similarities
3 Balance 47
How Justice, Equilibrium, and the Interplay
of Elements Affect Consumer Thinkng
4 Transformation 63
How Changes in Substance and Circumstances
Affect Consumer Thinking
Contents
5 Journey 81
How the Meeting of Past, Present, and Future
Affects Consumer Thinking
6 Container 99
How Inclusion, Exclusion, and Other Boundaries
Affect Consumer Thinking
7 Connection 121
How the Need to Relate to Oneself and Others
Affects Consumer Thinking
8 Resource 141
How Acquisitions and Their Consequences
Affect Consumer Thinking
g Control 163
How the Sense of Mastery, Vulnerability, and Well-Being
Affects Consumer Thinking
10 Deep Metaphors at Work 183
A Strategy for Workable Wondering
Notes
Acknowledgments 221
Index 22g
About the Authors 229
|
| any_adam_object | 1 |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035082727 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:19:43Z |
| institution | BVB |
| isbn | 9781422121153 |
| language | English |
| lccn | 2007040116 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016750952 |
| oclc_num | 172980080 |
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| physical | XXI, 230 S. Ill. 24 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Harvard Business Press |
| record_format | marc |
| spellingShingle | Zaltman, Gerald Zaltman, Lindsay H. Marketing metaphoria what deep metaphors reveal about the minds of consumers Consumer behavior Metaphor Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Metapher (DE-588)4038935-2 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4038935-2 (DE-588)7601901-9 |
| title | Marketing metaphoria what deep metaphors reveal about the minds of consumers |
| title_auth | Marketing metaphoria what deep metaphors reveal about the minds of consumers |
| title_exact_search | Marketing metaphoria what deep metaphors reveal about the minds of consumers |
| title_full | Marketing metaphoria what deep metaphors reveal about the minds of consumers Gerald Zaltman ; Lindsay H. Zaltman |
| title_fullStr | Marketing metaphoria what deep metaphors reveal about the minds of consumers Gerald Zaltman ; Lindsay H. Zaltman |
| title_full_unstemmed | Marketing metaphoria what deep metaphors reveal about the minds of consumers Gerald Zaltman ; Lindsay H. Zaltman |
| title_short | Marketing metaphoria |
| title_sort | marketing metaphoria what deep metaphors reveal about the minds of consumers |
| title_sub | what deep metaphors reveal about the minds of consumers |
| topic | Consumer behavior Metaphor Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Metapher (DE-588)4038935-2 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Consumer behavior Metaphor Verbraucherverhalten Marketing Metapher Neuromarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016750952&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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