Intermedia substitutability and market demand by national advertisers:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
National Bureau of Economic Research
2001
|
| Schriftenreihe: | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series
8624 |
| Schlagwörter: | |
| Links: | http://papers.nber.org/papers/w8624.pdf |
| Umfang: | 57 S. |
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Datensatz im Suchindex
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV035072020 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:19:28Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016740392 |
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| owner | DE-19 DE-BY-UBM DE-521 |
| owner_facet | DE-19 DE-BY-UBM DE-521 |
| physical | 57 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | National Bureau of Economic Research |
| record_format | marc |
| series | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| series2 | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Intermedia substitutability and market demand by national advertisers Alvin J. Silk ; Lisa R. Klein ; Ernst R. Berndt Cambridge, Mass. National Bureau of Economic Research 2001 57 S. txt rdacontent n rdamedia nc rdacarrier National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 8624 Advertising media planning United States Advertising United States USA Klein, Lisa R. Sonstige oth Berndt, Ernst R. Sonstige (DE-588)128550783 oth Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 8624 (DE-604)BV002801238 8624 http://papers.nber.org/papers/w8624.pdf kostenfrei Volltext |
| spellingShingle | Silk, Alvin J. Intermedia substitutability and market demand by national advertisers National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series Advertising media planning United States Advertising United States |
| title | Intermedia substitutability and market demand by national advertisers |
| title_auth | Intermedia substitutability and market demand by national advertisers |
| title_exact_search | Intermedia substitutability and market demand by national advertisers |
| title_full | Intermedia substitutability and market demand by national advertisers Alvin J. Silk ; Lisa R. Klein ; Ernst R. Berndt |
| title_fullStr | Intermedia substitutability and market demand by national advertisers Alvin J. Silk ; Lisa R. Klein ; Ernst R. Berndt |
| title_full_unstemmed | Intermedia substitutability and market demand by national advertisers Alvin J. Silk ; Lisa R. Klein ; Ernst R. Berndt |
| title_short | Intermedia substitutability and market demand by national advertisers |
| title_sort | intermedia substitutability and market demand by national advertisers |
| topic | Advertising media planning United States Advertising United States |
| topic_facet | Advertising media planning United States Advertising United States USA |
| url | http://papers.nber.org/papers/w8624.pdf |
| volume_link | (DE-604)BV002801238 |
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