Managing customers through economic cycles:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022402365&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | VI, 256 S. Ill., graph. Darst. |
| ISBN: | 9780470686201 0470686200 |
Internformat
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| 245 | 1 | 0 | |a Managing customers through economic cycles |c John McKean |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-022402365 | |
Datensatz im Suchindex
| _version_ | 1819351653498748928 |
|---|---|
| adam_text | Titel: Managing customers through economic cycles
Autor: MacKean, John
Jahr: 2010
Contents
Acknowledgements vii
1. Introduction 1
2. Predicting/Preparing for Economic Transitions 7
3. Science of How Consumers Buying Changes
over Cycles 41
4. Consumer Loyalty Strengths/Vulnerabilities
in Cycles 67
5. B2C Approaches for Dynamic Consumer
NeedsA^alue Tradeoff 91
6. B2B Approaches for Different Economic
Cycles 125
7. Mastering Information across Economic
Cycles 151
8. Managing the Employee Factor
through Cycles 173
vi Contents
9. Leveraging the Power of the Community
(Physical and Online) 203
10. Summary 247
Index 249
|
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| indexdate | 2024-12-20T15:12:57Z |
| institution | BVB |
| isbn | 9780470686201 0470686200 |
| language | English |
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| title | Managing customers through economic cycles |
| title_auth | Managing customers through economic cycles |
| title_exact_search | Managing customers through economic cycles |
| title_full | Managing customers through economic cycles John McKean |
| title_fullStr | Managing customers through economic cycles John McKean |
| title_full_unstemmed | Managing customers through economic cycles John McKean |
| title_short | Managing customers through economic cycles |
| title_sort | managing customers through economic cycles |
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