The curse of the mogul: what's wrong with the world's leading media companies
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Portfolio
2009
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022351703&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XII, 304 S. Ill., graph. Darst. |
| ISBN: | 9781591842644 1591842646 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819353815518806016 |
|---|---|
| adam_text | Titel: The curse of the mogul
Autor: Knee, Jonathan A.
Jahr: 2009
Contents
Acknowledgments xi
Introduction The Curse of the Mogul 1
part i The Framework
1 The Media Landscape 13
2 The Landscape of Competitive Advantage 33
3 The Structure of Media Industries 57
4 Debunking Media Myths 67
5 The Internet Is Not Your Friend 81
part 11 The Segments and the Strategies
6 Content Is Not King: Movies, Music, and Books 105
7 Efficient Operations in Media:
Do You Think I m Sexy? 123
8 Putting It All Together:
Networks and Databases 141
9 Managing Competition in Media:
Can t We All Just Get Along? 159
10 All (Profitable) Media Is Local:
Newspapers, Theaters, and Communications 173
11 Reinforcing Competitive Advantage in Media 189
part iii Good Mogul/Bad Mogul
The Sources of Success and Failure
12 Bad Mogul: Media Mergers and Acquisitions 205
13 Media M A That Works:
One That Happened and One That Didn t 233
14 Good Mogul: The Outperformers 241
Epilogue The Future of Media: The End of the Curse? 257
Notes 269
Index 293
|
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| illustrated | Illustrated |
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| isbn | 9781591842644 1591842646 |
| language | English |
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| physical | XII, 304 S. Ill., graph. Darst. |
| publishDate | 2009 |
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| spellingShingle | Knee, Jonathan A. Greenwald, Bruce C. N. 1946- Seave, Ava The curse of the mogul what's wrong with the world's leading media companies Medienwirtschaft (DE-588)4129410-5 gnd Medienkonzern (DE-588)4450273-4 gnd |
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| title | The curse of the mogul what's wrong with the world's leading media companies |
| title_auth | The curse of the mogul what's wrong with the world's leading media companies |
| title_exact_search | The curse of the mogul what's wrong with the world's leading media companies |
| title_full | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
| title_fullStr | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
| title_full_unstemmed | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
| title_short | The curse of the mogul |
| title_sort | the curse of the mogul what s wrong with the world s leading media companies |
| title_sub | what's wrong with the world's leading media companies |
| topic | Medienwirtschaft (DE-588)4129410-5 gnd Medienkonzern (DE-588)4450273-4 gnd |
| topic_facet | Medienwirtschaft Medienkonzern |
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