Verfügbarkeit: Influencer marketing | Technische Universität München

Influencer marketing: who really influences your customers?

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Bibliographische Detailangaben
Beteiligte Personen:	Brown, Duncan (VerfasserIn), Hayes, Nick (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Amsterdam [u.a.] Elsevier 2008 London, New York Routledge
Ausgabe:	1. ed.
Schlagwörter:	Verbraucherverhalten Marketing Beeinflussung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Umfang:	XIV, 235 S. graph. Darst.
ISBN:	0750686006 9780750686006

Internformat

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Datensatz im Suchindex

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adam_text	Contents Foreword vi Preface vii Nick Hayes Introduction xi Duncan Brown and Nick Hayes 1 Marketing is broken 1 2 What s wrong with traditional marketing today? 11 3 How buyers buy 21 4 Decision-maker ecosystems 28 5 How influence works 37 6 Who are your influencers? 49 7 Identifying and ranking influencers 67 8 Who should evaluate the influencers in your market? 78 9 Marketing to influencers 81 10 Good, bad and ugly influencers 91 11 Marketing through influencers 105 12 Marketing with influencers 113 13 Evaluating influencer marketing 129 14 Influencer marketing and word of mouth 138 15 Social media - the new influence enablers 147 16 Influencing through social media 164 17 Influencing consumers 177 18 Influencers in consumer markets 189 19 How to structure influencer marketing in your organisation 204 20 Making influencer marketing work for your company 212 21 The future of influencer marketing 224 Index 233
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author	Brown, Duncan Hayes, Nick
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ctrlnum	(OCoLC)914642751 (DE-599)GBV544022246
discipline	Wirtschaftswissenschaften
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indexdate	2024-12-20T15:08:31Z
institution	BVB
isbn	0750686006 9780750686006
language	English
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spellingShingle	Brown, Duncan Hayes, Nick Influencer marketing who really influences your customers? Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4005203-5
title	Influencer marketing who really influences your customers?
title_auth	Influencer marketing who really influences your customers?
title_exact_search	Influencer marketing who really influences your customers?
title_full	Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes
title_fullStr	Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes
title_full_unstemmed	Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes
title_short	Influencer marketing
title_sort	influencer marketing who really influences your customers
title_sub	who really influences your customers?
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd
topic_facet	Verbraucherverhalten Marketing Beeinflussung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT brownduncan influencermarketingwhoreallyinfluencesyourcustomers AT hayesnick influencermarketingwhoreallyinfluencesyourcustomers

Verfügbarkeit

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Inhaltsverzeichnis