Strategic marketing and the future of consumer behaviour: introducing the virtual guardian angel
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2007
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022184795&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XI, 228 S. graph. Darst. |
| ISBN: | 1843767724 9781843767725 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vii
List of tables ix
Preface xi
1. Predicting the Future 1
2. Developments in Markets and Marketing 17
3. Consumers in the Pressure Cooker 55
4. Marketing Developments: A Synthesis 66
5. Developments in Customer Behaviour 117
6 Implications for Markets and Marketing 142
7. Social and Cultural Effects 173
8. Epilogue 208
References 216
Index 221
Figures
1.1 Relationship between the number of available product
functions and the number of used functions 11
2.1 The relationship between the amount of information and the
quality of the decision 22
2.2 The innovation spiral 34
2.3 The communication spiral 36
2.4 The distribution spiral 37
2.5 The price spiral 38
2.6 The marketing spiral 39
2.7 Combination of the needs hierarchies of Maslow and Alderfer 45
2.8 Development of types of marketing 51
2.9 Marketing development matrix 54
3.1 The (idealized) decision-making process of consumers 57
3.2 The (modified) decision-making process of consumers 64
4.1a Actual overlap between the need and products A and B 77
4.1b The overlap of the need and A as assumed by the supplier of
product A, if A has been purchased and not B 77
4.2 Combination possibilities based on the three main trends.
Represented are strategies 6, 7 and 8 98
4.3 The value matrix 100
4.4 The value diagonal 103
4.5 The current market structure 109
4.6 The position of the Virtual Guardian Angel 109
4.7 The synergies created by the VGA: between package
components, between the meta-package and the customer s
needs and wishes, and over time 112
5.1 Attention to the consumer in various decision phases per cell
of the value matrix 120
5.2 Hierarchy of values and goals 135
7.1 Possible substitutions between time, money and energy/effort 201
8.1 Value created by market supply 209
8.2 Value created by supply and understanding the customer 209
VII
Tables
4.1 Possible strategies as combinations of the three main
developments 96
5.1 Value classification by Rokeach (1973) 130
5.2 Value classification by Schwartz and Bilsky (1987) 132
7.1 An allocation matrix for money, time and energy/effort 202
|
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.802 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV026632722 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:08:31Z |
| institution | BVB |
| isbn | 1843767724 9781843767725 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022184795 |
| oclc_num | 253917375 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XI, 228 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elgar |
| record_format | marc |
| spellingShingle | Poiesz, Theo B. C. Raaij, W. Fred van Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel Prognose (DE-588)4047390-9 gnd Trendforschung (DE-588)4316413-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Szenario (DE-588)4194332-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4047390-9 (DE-588)4316413-4 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4194332-6 (DE-588)4062644-1 |
| title | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel |
| title_auth | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel |
| title_exact_search | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel |
| title_full | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel Theo B. C. Poiesz ; W. Fred van Raaij |
| title_fullStr | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel Theo B. C. Poiesz ; W. Fred van Raaij |
| title_full_unstemmed | Strategic marketing and the future of consumer behaviour introducing the virtual guardian angel Theo B. C. Poiesz ; W. Fred van Raaij |
| title_short | Strategic marketing and the future of consumer behaviour |
| title_sort | strategic marketing and the future of consumer behaviour introducing the virtual guardian angel |
| title_sub | introducing the virtual guardian angel |
| topic | Prognose (DE-588)4047390-9 gnd Trendforschung (DE-588)4316413-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Szenario (DE-588)4194332-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Prognose Trendforschung Marketing Strategisches Management Szenario Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022184795&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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