Verfügbarkeit: Analysis for marketing planning | Technische Universität München

Analysis for marketing planning:

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Bibliographische Detailangaben
Beteiligte Personen:	Lehmann, Donald R. 1944- (VerfasserIn), Winer, Russell S. 1951- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. [u.a.] McGraw-Hill 2008
Ausgabe:	7. ed., internat. ed.
Schriftenreihe:	McGraw-Hill higher education
Schlagwörter:	Marketing > Planning Marketing > Management Planung Marktanalyse Marketingstrategie Marketing Management Konkurrenzanalyse USA
Umfang:	XII, 298 S. Ill., graph. Darst.
ISBN:	9780071263634

Internformat

MARC


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Datensatz im Suchindex

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author	Lehmann, Donald R. 1944- Winer, Russell S. 1951-
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dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	7. ed., internat. ed.
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geographic_facet	USA
id	DE-604.BV026618493
illustrated	Illustrated
indexdate	2024-12-20T15:08:14Z
institution	BVB
isbn	9780071263634
language	English
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physical	XII, 298 S. Ill., graph. Darst.
publishDate	2008
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publisher	McGraw-Hill
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series2	McGraw-Hill higher education
spelling	Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 7. ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2008 XII, 298 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill higher education Marketing Planning Marketing Management Planung (DE-588)4046235-3 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Konkurrenzanalyse (DE-588)4165039-6 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marktanalyse (DE-588)4037624-2 s USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Marketing Planning Marketing Management Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd
subject_GND	(DE-588)4046235-3 (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4165039-6 (DE-588)4078704-7
title	Analysis for marketing planning
title_auth	Analysis for marketing planning
title_exact_search	Analysis for marketing planning
title_full	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_fullStr	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_full_unstemmed	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_short	Analysis for marketing planning
title_sort	analysis for marketing planning
topic	Marketing Planning Marketing Management Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd
topic_facet	Marketing Planning Marketing Management Planung Marktanalyse Marketingstrategie Marketing Management Konkurrenzanalyse USA
work_keys_str_mv	AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning

Verfügbarkeit

MARC

Datensatz im Suchindex

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