Verfügbarkeit: The spot | Technische Universität München

The spot: the rise of political advertising on television

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Bibliographische Detailangaben
Beteiligte Personen:	Diamond, Edwin (VerfasserIn), Bates, Stephen 1958- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cambridge, Mass. [u.a.] MIT Press 1989
Ausgabe:	Rev. ed., 3. print.
Schlagwörter:	Geschichte 1952-1992 Politik Wahl Geschichte Werbespot Fernsehsendung Fernsehen Werbesendung USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022006048&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIV, 425 S. Ill.
ISBN:	0262040956 0262540495

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Datensatz im Suchindex

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adam_text	THE SPOT The Rise of Political Advertising on Television Revised Edition Edwin Diamond and Stephen Bates The MIT Press Cambridge, Massachusetts London, England CONTENTS Introduction xi PARTI The New Media Age CHAPTER 1 Ronald Reagan: Morning Again and the Morning After 3 PART II 1952-1980 CHAPTER 2 The Radio Age and the Birth of Spots 35 CHAPTER 3 Ike, BBD amp;O, USP, and TV 45 CHAPTER 4 Checkers 66 Contents CHAPTER 5 The Rise of living-Room Politics 76 CHAPTER 6 Kennedy, Kennedy, Ken-ne-dy 93 CHAPTER 7 The New Advertising: Soft Sell Arrives 113 CHAPTER 8 Daisy and the Dirty Pictures in the Public Mind 121 CHAPTER 9 High-Tech Politics 148 CHAPTER 10 The New Nixon and the Old Humphrey 153 CHAPTER 11 Tanya Talks, Watergate Walks 185 CHAPTER 12 Bright Songs and Blue Jeans: The Life-Style Campaign 221 CHAPTER 13 TV Pitchman to Prime-Time President 258 PART III Styles CHAPTER 14 The Man on the White Horse, and Other Tales of Media Techniques 293 Contents PART IV Effects CHAPTER 15 It Was the Truck: Judging the Effects of Polispots 349 Source Notes 39 7 Index 409
any_adam_object	1
author	Diamond, Edwin Bates, Stephen 1958-
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discipline	Politologie
edition	Rev. ed., 3. print.
era	Geschichte 1952-1992 gnd
era_facet	Geschichte 1952-1992
format	Book
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spellingShingle	Diamond, Edwin Bates, Stephen 1958- The spot the rise of political advertising on television Politik (DE-588)4046514-7 gnd Wahl (DE-588)4064286-0 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd
subject_GND	(DE-588)4046514-7 (DE-588)4064286-0 (DE-588)4020517-4 (DE-588)4197734-8 (DE-588)4016842-6 (DE-588)4016825-6 (DE-588)4189638-5 (DE-588)4078704-7
title	The spot the rise of political advertising on television
title_auth	The spot the rise of political advertising on television
title_exact_search	The spot the rise of political advertising on television
title_full	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_fullStr	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_full_unstemmed	The spot the rise of political advertising on television Edwin Diamond and Stephen Bates
title_short	The spot
title_sort	the spot the rise of political advertising on television
title_sub	the rise of political advertising on television
topic	Politik (DE-588)4046514-7 gnd Wahl (DE-588)4064286-0 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Fernsehsendung (DE-588)4016842-6 gnd Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd
topic_facet	Politik Wahl Geschichte Werbespot Fernsehsendung Fernsehen Werbesendung USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022006048&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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