Fundamentals of advertising research:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Wiley
1983
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Grid series in advertising and journalism
|
| Schlagwörter: | |
| Umfang: | XI, 343 S. Ill., graph. Darst. |
| ISBN: | 0471841587 |
Internformat
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| 245 | 1 | 0 | |a Fundamentals of advertising research |c Alan D. Fletcher ; Thomas A. Bowers |
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Datensatz im Suchindex
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| author | Fletcher, Alan D. Bowers, Thomas A. |
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| format | Book |
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| id | DE-604.BV026430972 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:04:39Z |
| institution | BVB |
| isbn | 0471841587 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022002937 |
| oclc_num | 918443724 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XI, 343 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | Grid series in advertising and journalism |
| spelling | Fletcher, Alan D. Verfasser (DE-588)170947513 aut Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers 2. ed. New York [u.a.] Wiley 1983 XI, 343 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Bowers, Thomas A. Verfasser (DE-588)170947521 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fletcher, Alan D. Bowers, Thomas A. Fundamentals of advertising research Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Fundamentals of advertising research |
| title_auth | Fundamentals of advertising research |
| title_exact_search | Fundamentals of advertising research |
| title_full | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_fullStr | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_full_unstemmed | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_short | Fundamentals of advertising research |
| title_sort | fundamentals of advertising research |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT fletcheraland fundamentalsofadvertisingresearch AT bowersthomasa fundamentalsofadvertisingresearch |