Market segmentation: how to do it, how to profit from it
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2004
|
| Schlagwörter: | |
| Umfang: | XXV, 465 S. graph. Darst. |
| ISBN: | 0750659815 |
Internformat
MARC
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021998178 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, Malcolm Dunbar, Ian |
| author_facet | McDonald, Malcolm Dunbar, Ian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm |
| author_variant | m m mm i d id |
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| ctrlnum | (OCoLC)249358758 (DE-599)BVBBV026425662 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026425662 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:04:21Z |
| institution | BVB |
| isbn | 0750659815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021998178 |
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| physical | XXV, 465 S. graph. Darst. |
| publishDate | 2004 |
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| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spelling | McDonald, Malcolm Verfasser aut Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2004 XXV, 465 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-188 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm Dunbar, Ian Market segmentation how to do it, how to profit from it Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_exact_search | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald ; Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it, how to profit from it |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |