Product leadership: creating and launching superior new products
Gespeichert in:
Beteilige Person: | |
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Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Reading, Mass.
Perseus Books
[1998]
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Schlagwörter: | |
Umfang: | XIV, 314 S. graph. Darst. |
ISBN: | 0738200107 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV026340288 | ||
003 | DE-604 | ||
005 | 20110630 | ||
007 | t| | ||
008 | 110326s1998 xx d||| |||| 00||| eng d | ||
020 | |a 0738200107 |9 0-7382-0010-7 | ||
035 | |a (OCoLC)611736223 | ||
035 | |a (DE-599)BVBBV026340288 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-188 | ||
100 | 1 | |a Cooper, Robert G. |d 1943- |e Verfasser |0 (DE-588)132027690 |4 aut | |
245 | 1 | 0 | |a Product leadership |b creating and launching superior new products |c Robert G. Cooper |
264 | 1 | |a Reading, Mass. |b Perseus Books |c [1998] | |
300 | |a XIV, 314 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marktführer |0 (DE-588)4218573-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Produkteinführung |0 (DE-588)4239366-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Neues Produkt |0 (DE-588)4171552-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
689 | 0 | 1 | |a Produkteinführung |0 (DE-588)4239366-8 |D s |
689 | 0 | |5 DE-188 | |
689 | 1 | 0 | |a Neues Produkt |0 (DE-588)4171552-4 |D s |
689 | 1 | 1 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
689 | 1 | 2 | |a Marktführer |0 (DE-588)4218573-7 |D s |
689 | 1 | 3 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
689 | 1 | |5 DE-188 | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021922826 |
Datensatz im Suchindex
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any_adam_object | |
author | Cooper, Robert G. 1943- |
author_GND | (DE-588)132027690 |
author_facet | Cooper, Robert G. 1943- |
author_role | aut |
author_sort | Cooper, Robert G. 1943- |
author_variant | r g c rg rgc |
building | Verbundindex |
bvnumber | BV026340288 |
ctrlnum | (OCoLC)611736223 (DE-599)BVBBV026340288 |
format | Book |
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id | DE-604.BV026340288 |
illustrated | Illustrated |
indexdate | 2024-12-20T15:02:41Z |
institution | BVB |
isbn | 0738200107 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021922826 |
oclc_num | 611736223 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | XIV, 314 S. graph. Darst. |
publishDate | 1998 |
publishDateSearch | 1998 |
publishDateSort | 1998 |
publisher | Perseus Books |
record_format | marc |
spelling | Cooper, Robert G. 1943- Verfasser (DE-588)132027690 aut Product leadership creating and launching superior new products Robert G. Cooper Reading, Mass. Perseus Books [1998] XIV, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktführer (DE-588)4218573-7 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Produkteinführung (DE-588)4239366-8 s DE-188 Neues Produkt (DE-588)4171552-4 s Produktmanagement (DE-588)4125960-9 s Marktführer (DE-588)4218573-7 s Marketingstrategie (DE-588)4120697-6 s |
spellingShingle | Cooper, Robert G. 1943- Product leadership creating and launching superior new products Marktführer (DE-588)4218573-7 gnd Produkteinführung (DE-588)4239366-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd |
subject_GND | (DE-588)4218573-7 (DE-588)4239366-8 (DE-588)4139402-1 (DE-588)4120697-6 (DE-588)4125960-9 (DE-588)4171552-4 |
title | Product leadership creating and launching superior new products |
title_auth | Product leadership creating and launching superior new products |
title_exact_search | Product leadership creating and launching superior new products |
title_full | Product leadership creating and launching superior new products Robert G. Cooper |
title_fullStr | Product leadership creating and launching superior new products Robert G. Cooper |
title_full_unstemmed | Product leadership creating and launching superior new products Robert G. Cooper |
title_short | Product leadership |
title_sort | product leadership creating and launching superior new products |
title_sub | creating and launching superior new products |
topic | Marktführer (DE-588)4218573-7 gnd Produkteinführung (DE-588)4239366-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd |
topic_facet | Marktführer Produkteinführung Produktentwicklung Marketingstrategie Produktmanagement Neues Produkt |
work_keys_str_mv | AT cooperrobertg productleadershipcreatingandlaunchingsuperiornewproducts |