The determinants of advertising intensity : theory and evidence:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
1978
|
| Schlagwörter: | |
| Umfang: | 145 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026281444 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t| | ||
| 008 | 110326s1978 xx m||| 00||| eng d | ||
| 035 | |a (OCoLC)917938981 | ||
| 035 | |a (DE-599)BVBBV026281444 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Meisel, John Byron |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The determinants of advertising intensity : theory and evidence |c John Byron Meisel |
| 264 | 1 | |c 1978 | |
| 300 | |a 145 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Chestnut Hill, Mass., Boston College, Diss., 1978 | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021864153 | |
Datensatz im Suchindex
| _version_ | 1818972012420268032 |
|---|---|
| any_adam_object | |
| author | Meisel, John Byron |
| author_facet | Meisel, John Byron |
| author_role | aut |
| author_sort | Meisel, John Byron |
| author_variant | j b m jb jbm |
| building | Verbundindex |
| bvnumber | BV026281444 |
| ctrlnum | (OCoLC)917938981 (DE-599)BVBBV026281444 |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00789nam a2200265 c 4500</leader><controlfield tag="001">BV026281444</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">110326s1978 xx m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)917938981</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026281444</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Meisel, John Byron</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The determinants of advertising intensity : theory and evidence</subfield><subfield code="c">John Byron Meisel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">145 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Chestnut Hill, Mass., Boston College, Diss., 1978</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021864153</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV026281444 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T15:01:30Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021864153 |
| oclc_num | 917938981 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 145 S. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| record_format | marc |
| spelling | Meisel, John Byron Verfasser aut The determinants of advertising intensity : theory and evidence John Byron Meisel 1978 145 S. txt rdacontent n rdamedia nc rdacarrier Chestnut Hill, Mass., Boston College, Diss., 1978 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Meisel, John Byron The determinants of advertising intensity : theory and evidence |
| subject_GND | (DE-588)4113937-9 |
| title | The determinants of advertising intensity : theory and evidence |
| title_auth | The determinants of advertising intensity : theory and evidence |
| title_exact_search | The determinants of advertising intensity : theory and evidence |
| title_full | The determinants of advertising intensity : theory and evidence John Byron Meisel |
| title_fullStr | The determinants of advertising intensity : theory and evidence John Byron Meisel |
| title_full_unstemmed | The determinants of advertising intensity : theory and evidence John Byron Meisel |
| title_short | The determinants of advertising intensity : theory and evidence |
| title_sort | the determinants of advertising intensity theory and evidence |
| topic_facet | Hochschulschrift |
| work_keys_str_mv | AT meiseljohnbyron thedeterminantsofadvertisingintensitytheoryandevidence |