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| 007 | t| | ||
| 008 | 110326s1988 xx |||| 00||| eng d | ||
| 020 | |a 0534084540 |9 0-534-08454-0 | ||
| 035 | |a (OCoLC)832625953 | ||
| 035 | |a (DE-599)BVBBV026187525 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.1072 | |
| 100 | 1 | |a Fletcher, Alan D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Fundamentals of advertising research |c Alan D. Fletcher ; Thomas A. Bowers |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1988 | |
| 300 | |a XIII, 322 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bowers, Thomas A. |e Sonstige |4 oth | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021771462 | |
Datensatz im Suchindex
| _version_ | 1818971893541109760 |
|---|---|
| any_adam_object | |
| author | Fletcher, Alan D. |
| author_facet | Fletcher, Alan D. |
| author_role | aut |
| author_sort | Fletcher, Alan D. |
| author_variant | a d f ad adf |
| building | Verbundindex |
| bvnumber | BV026187525 |
| ctrlnum | (OCoLC)832625953 (DE-599)BVBBV026187525 |
| dewey-full | 659.1072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1072 |
| dewey-search | 659.1072 |
| dewey-sort | 3659.1072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV026187525 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T14:59:37Z |
| institution | BVB |
| isbn | 0534084540 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021771462 |
| oclc_num | 832625953 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 322 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wadsworth |
| record_format | marc |
| spelling | Fletcher, Alan D. Verfasser aut Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers 3. ed. Belmont, Calif. Wadsworth 1988 XIII, 322 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Bowers, Thomas A. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fletcher, Alan D. Fundamentals of advertising research Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Fundamentals of advertising research |
| title_auth | Fundamentals of advertising research |
| title_exact_search | Fundamentals of advertising research |
| title_full | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_fullStr | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_full_unstemmed | Fundamentals of advertising research Alan D. Fletcher ; Thomas A. Bowers |
| title_short | Fundamentals of advertising research |
| title_sort | fundamentals of advertising research |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT fletcheraland fundamentalsofadvertisingresearch AT bowersthomasa fundamentalsofadvertisingresearch |