Verfügbarkeit: What is marketing? | Technische Universität München

What is marketing?:

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Silk, Alvin J. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. Harvard Business School Press 2006
Schriftenreihe:	What is? series
Links:	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1861522&custom_att_2=simple_viewer
Umfang:	XII, 207 S. Ill., graph. Darst.
ISBN:	9781422104606 1422104605

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV025461367
003	DE-604
005	00000000000000.0
007	t\|
008	100417s2006 xx ad\|\| \|\|\|\| 00\|\|\| eng d
015			\|a GBA695011 \|2 dnb
020			\|a 9781422104606 \|9 978-1-4221-0460-6
020			\|a 1422104605 \|9 1-4221-0460-5
035			\|a (OCoLC)601068403
035			\|a (DE-599)BVBBV025461367
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-11
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Silk, Alvin J. \|e Verfasser \|4 aut
245	1	0	\|a What is marketing? \|c Alvin J. Silk
264		1	\|a Boston, Mass. \|b Harvard Business School Press \|c 2006
300			\|a XII, 207 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a What is? series
856	4		\|u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1861522&custom_att_2=simple_viewer \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-020077314

Datensatz im Suchindex

_version_	1818969941857009664
any_adam_object
author	Silk, Alvin J.
author_facet	Silk, Alvin J.
author_role	aut
author_sort	Silk, Alvin J.
author_variant	a j s aj ajs
building	Verbundindex
bvnumber	BV025461367
classification_rvk	QP 600
ctrlnum	(OCoLC)601068403 (DE-599)BVBBV025461367
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01004nam a2200313 c 4500</leader><controlfield tag="001">BV025461367</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">100417s2006 xx ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA695011</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781422104606</subfield><subfield code="9">978-1-4221-0460-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1422104605</subfield><subfield code="9">1-4221-0460-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)601068403</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV025461367</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Silk, Alvin J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">What is marketing?</subfield><subfield code="c">Alvin J. Silk</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Press</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 207 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">What is? series</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1861522&custom_att_2=simple_viewer</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020077314</subfield></datafield></record></collection>
id	DE-604.BV025461367
illustrated	Illustrated
indexdate	2024-12-20T14:28:35Z
institution	BVB
isbn	9781422104606 1422104605
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020077314
oclc_num	601068403
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	XII, 207 S. Ill., graph. Darst.
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Harvard Business School Press
record_format	marc
series2	What is? series
spelling	Silk, Alvin J. Verfasser aut What is marketing? Alvin J. Silk Boston, Mass. Harvard Business School Press 2006 XII, 207 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier What is? series http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1861522&custom_att_2=simple_viewer Inhaltsverzeichnis
spellingShingle	Silk, Alvin J. What is marketing?
title	What is marketing?
title_auth	What is marketing?
title_exact_search	What is marketing?
title_full	What is marketing? Alvin J. Silk
title_fullStr	What is marketing? Alvin J. Silk
title_full_unstemmed	What is marketing? Alvin J. Silk
title_short	What is marketing?
title_sort	what is marketing
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1861522&custom_att_2=simple_viewer
work_keys_str_mv	AT silkalvinj whatismarketing

Verfügbarkeit

‌

Inhaltsverzeichnis