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Bibliographic Details
Main Authors:	Rossiter, John R. (Author), Percy, Larry (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill 1998
Edition:	2nd ed., international ed.
Series:	McGraw-Hill series in Marketing
Subjects:	Kommunikationspolitik Unternehmen Kommunikation Sales-promotion Marketing Werbung
Physical Description:	XVI, 640 S. Ill., graph. Darst.
ISBN:	007053943X 0071155147

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MARC


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Record in the Search Index

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author_facet	Rossiter, John R. Percy, Larry
author_role	aut aut
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dewey-full	659.120
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
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dewey-search	659.1 20
dewey-sort	3659.1 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed., international ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T14:25:00Z
institution	BVB
isbn	007053943X 0071155147
language	English
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owner	DE-11
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physical	XVI, 640 S. Ill., graph. Darst.
publishDate	1998
publishDateSearch	1998
publishDateSort	1998
publisher	McGraw-Hill
record_format	marc
series2	McGraw-Hill series in Marketing
spelling	Rossiter, John R. Verfasser aut Advertising communications and promotion management John R. Rossiter ; Larry Percy 2nd ed., international ed. Boston [u.a.] McGraw-Hill 1998 XVI, 640 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in Marketing Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Percy, Larry Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rossiter, John R. Percy, Larry Advertising communications and promotion management Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4065541-6
title	Advertising communications and promotion management
title_auth	Advertising communications and promotion management
title_exact_search	Advertising communications and promotion management
title_full	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_fullStr	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_full_unstemmed	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_short	Advertising communications and promotion management
title_sort	advertising communications and promotion management
topic	Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Kommunikationspolitik Unternehmen Kommunikation Sales-promotion Marketing Werbung
work_keys_str_mv	AT rossiterjohnr advertisingcommunicationsandpromotionmanagement AT percylarry advertisingcommunicationsandpromotionmanagement

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