Verfügbarkeit: Advertising communications and promotion management

Advertising communications and promotion management:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Rossiter, John R. (VerfasserIn), Percy, Larry (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill 1998
Ausgabe:	2nd ed., international ed.
Schriftenreihe:	McGraw-Hill series in Marketing
Schlagwörter:	Kommunikationspolitik Unternehmen Kommunikation Sales-promotion Marketing Werbung
Umfang:	XVI, 640 S. Ill., graph. Darst.
ISBN:	007053943X 0071155147

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Rossiter, John R. Percy, Larry
author_facet	Rossiter, John R. Percy, Larry
author_role	aut aut
author_sort	Rossiter, John R.
author_variant	j r r jr jrr l p lp
building	Verbundindex
bvnumber	BV025284680
classification_rvk	QP 630
ctrlnum	(OCoLC)245760495 (DE-599)BVBBV025284680
dewey-full	659.120
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1 20
dewey-search	659.1 20
dewey-sort	3659.1 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed., international ed.
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T14:25:00Z
institution	BVB
isbn	007053943X 0071155147
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-019918590
oclc_num	245760495
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	XVI, 640 S. Ill., graph. Darst.
publishDate	1998
publishDateSearch	1998
publishDateSort	1998
publisher	McGraw-Hill
record_format	marc
series2	McGraw-Hill series in Marketing
spelling	Rossiter, John R. Verfasser aut Advertising communications and promotion management John R. Rossiter ; Larry Percy 2nd ed., international ed. Boston [u.a.] McGraw-Hill 1998 XVI, 640 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in Marketing Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Percy, Larry Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rossiter, John R. Percy, Larry Advertising communications and promotion management Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4065541-6
title	Advertising communications and promotion management
title_auth	Advertising communications and promotion management
title_exact_search	Advertising communications and promotion management
title_full	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_fullStr	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_full_unstemmed	Advertising communications and promotion management John R. Rossiter ; Larry Percy
title_short	Advertising communications and promotion management
title_sort	advertising communications and promotion management
topic	Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Kommunikationspolitik Unternehmen Kommunikation Sales-promotion Marketing Werbung
work_keys_str_mv	AT rossiterjohnr advertisingcommunicationsandpromotionmanagement AT percylarry advertisingcommunicationsandpromotionmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

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