Verfügbarkeit: Consumer behavior and marketing strategy

Consumer behavior and marketing strategy:

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Bibliographische Detailangaben
Beteiligte Personen:	Peter, J. P. (VerfasserIn), Olson, Jerry C. 1944- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] McGraw-Hill 2001
Ausgabe:	6. ed.
Schriftenreihe:	McGraw-Hill/Irwin series in marketing
Schlagwörter:	Marketing Marketingstrategie Strategisches Management Verbraucherverhalten
Umfang:	XXVI, 582 S. Ill.
ISBN:	0072410647

Internformat

MARC


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Datensatz im Suchindex

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author	Peter, J. P. Olson, Jerry C. 1944-
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indexdate	2024-12-20T14:24:35Z
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isbn	0072410647
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physical	XXVI, 582 S. Ill.
publishDate	2001
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publisher	McGraw-Hill
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series2	McGraw-Hill/Irwin series in marketing
spelling	Peter, J. P. Verfasser aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 6. ed. Boston [u.a.] McGraw-Hill 2001 XXVI, 582 S. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peter, J. P. Olson, Jerry C. 1944- Consumer behavior and marketing strategy Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4062644-1
title	Consumer behavior and marketing strategy
title_auth	Consumer behavior and marketing strategy
title_exact_search	Consumer behavior and marketing strategy
title_full	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_fullStr	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_full_unstemmed	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_short	Consumer behavior and marketing strategy
title_sort	consumer behavior and marketing strategy
topic	Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Marketingstrategie Strategisches Management Verbraucherverhalten
work_keys_str_mv	AT peterjp consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy

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MARC

Datensatz im Suchindex

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